Introduction
It is expected of a gore capitalist society to influence and have real consequences on its constituents. This influence has generated an intertwined controversy that cannot be resolved concerning the question of whether social occurrences contribute in the formation of a subject's behavior or whether the actions of a matter lead to certain phenomena. In other words, the issue turns into a question of whether social reality has become flexible, whether it has its agency, and whether the outside perception is adequately harmless to penetrate the bodies of the subjects. Before the 19th century came to an end, Nietzsche was making attempts at finding the 20th-century barbarians. He imagined that they were fully alive despite being ferocious, untamed, and wild. He never felt that the blond beast would be brought to life by non-whites. The kind of capitalism we are facing creates capital and destroys bodies. Its basis is the notion of "bodies-as-commodities based on minimum investment, direct sales, and instant customer satisfaction" (Valencia, 2018). Producing brutalized, mutilated, dead bodies becomes turns into a product for the maintenance and justification of itself.
Murder has become a transaction in its own right, extreme violence has been legitimized, and torture has become a profitable venture. What used to be hidden in the global underworld is now conducted in the open. Gore capitalism has become part of our lives and the role we play as spectators/consumers ensure that we can never run away from it. We have become accustomed to organized crime in our daily lives. We cannot reduce gore capitalism to the pages of newspapers or tabloids because it has become a reality. For instance, there has been a trend of stock market investment in drugs. This is done amongst all kind of people including the workers, pensioners, and small entrepreneurs. A worker's investment of 600 euros in drugs can yield 100% profit in a month. This is far more than any interest made in bank savings. Such an example makes us curious to find out the process of becoming an endriago subject. We must take into consideration the subject's decision to re-appropriate reality and reshape it in unimaginable ways.
All That is Solid is Built on Blood
Being the actors and axes of the new order of capitalism, endriago subjects have replaced the Marxist saying "All that is solid melts into Air with All that is solid is built on blood" (Valencia, 2018). The product of endriago subjects' violent and active participation in the international market, border territories, and hyper-consumerism is Gore capitalism. It is now part of the modern world and presents the threat to annihilate us. This is the best time to conduct an analysis of gore capitalism as the severe effect of the deregulation of capitalist production, the breakdown, and collision of coatings of reality. The global infiltration of violence is among the many components of the globalizing project. With its connection to the increase in endriago subjects, this globalization offers a revelation of both the factual matters of this project and the difficult method used by the endriago subjects to adhere to the ultraliberal economy's demands.
Since both the marginalized and non-marginalized subjects who have felt the effect of the burden of hyper-consumerism are not represented in resistance movements, they can become endriagos. From an endriago's perspective, a person's purchasing power determines their ability to represent oneself. Therefore, endriagos try to define themselves from a perspective that has been historically prohibited. Looking at the drug trade, it is clear that there are other ways of deploying the catchphrase 'delocalization.' This is done through the practice of inverse delocalization because it traverses borders when moving products and selling them in affluent markets that have yearned for their supply for decades. In this manner, the drug trade satisfies the basic rule of capitalism: "Have something to sell to someone who wants to buy it and thus make a profit" (Valencia, 2018).
Definition and Characteristics of Endriago Subjects
The term endriago is derived from medieval literature, the book Amadis de Gaula to be specific. The term is used to refer to a monster which is the product of the breeding between a dragon, hydra, and a man. It is a winged, beastly creature with a large stature and among the enemies that Amadis of Gaul confronts. It can provoke fear in an opponent with its offensive and defensive elements. It is so fierce that the island it resides in is described as inhabited, a hell in its own right. This is an analogy between the endriago and the individuals who have been identified as endriago subjects. They are the gore capitalism's destructive and ultraviolent subjects.
The context of Post-Fordism is what has given rise to endriago subjects. It explainofs the connection between violence and poverty, between gore capitalism and the rise of endriago subjects. Endriago subjects decide to use violence to empower themselves and acquire capital. Due to various reasons, the utilization of violence is becoming increasingly popular among populations that are not empowered. Mostly, it is viewed as a reaction by those who dread demasculization. This fear in men arises from increased workplace uncertainties and their failure to act as the male provider they are supposed to be. The poor people are not placed in one social class; they do not have an all-inclusive category any longer. A situation like this leads to denial of the individual. Conversely, we realize that theft and small crimes are easy methods of acquiring money and participating in the flashy lifestyles that we see in the media. The result is the change in the way violence is viewed, because now it is seen as a tool for subsistence and a means of self-affirmation. Also noteworthy is the fact that marginalized people also have the urge to become consumers as they search for a way to socialize/compete through consumption.
Historical Links between the Mafia and Capitalism
The mafia was previously the source of inspiration for literature, film masterpieces, and admiration from pirates and robbers. They have abandoned the movie set and the page to join the list of the most dangerous security threats in the world. What caused this change? To answer this question, we need to find out the historical relationship between capitalism and organized crime. In modern times, we consider these criminal networks to be the most obvious element of gore capitalism. Beyond the crucial role of the mafia in globalization and modern influence of consumerism, it is possible to see the link between organized crime and liberal economics which dates back to the 18th century. It is during this time that pirates turned into influential businesspeople investing illegal money in the legal economy. This increase in resources led to capitalism and industrialization.
The New Mafia as Transnational Business
When this kind of crime pattern was realized by endriago subjects with the support of the most feared neoliberalism form, criminal activities became unimaginably strong. They became part of most economic activities, from the drug trade and money laundering to entertainment and construction. In the modern world, we can discuss organized crime, in the same manner, we would discuss a legitimate business organization. These criminal activities boast of a method of operation and structure that is just as good as any of their legal equivalents. The mafia organizations have also managed to control how the media disseminates information and use this information to improve their efficiency and profits. The first means of control is through free publicity to the mafia and secondly through leaking law enforcement information. Therefore, the mafias have made the media an important tool of self-preservation.
Overspecialization of Violence
Creative destruction is the process through which new products that have been introduced into the market destroy older business models and companies. This is the kind of innovation that yields sustainable economic growth. Joseph Schumpeter who introduced this concept believes that capitalism has its basis in this concept. An analysis of Schumpeter's concept reveals that the market processes that gore capitalism creates follow the concept of creative destruction.
The term piracy refers to the copying of the original works of someone without their permission. Piracy of organized crime in its forms such as extortion and kidnapping has become very common. There is a distinction between pirate criminals and professional criminals. The former is more dangerous. This is because they do not understand the means used by professional pirates in their kidnappings. This leads to the utilization of violence by pirate criminals in their illegal activities leading to the victims' death. A division in criminal activities between professionalism and piracy says that crime has also developed deep structures
Questions for Discussion
Should a gore capitalist society have real influence and consequences on its constituents?
What is the product of endriago subjects' violent and active participation in the international market, and border trade?
Is organized crime different concerning structure from a legitimate business in a gore capitalist society?
References
Valencia, S. (2018). Gore Capitalism. MIT Press.
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Essay Sample on Becoming-Endriago: Gore Capitalism's New Subjects. (2022, Nov 14). Retrieved from https://proessays.net/essays/essay-sample-on-becoming-endriago-gore-capitalisms-new-subjects
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