Essay Sample on AI and Its Impact on Commercial Recreation and Tourism

Introduction

According to Ivanov (2019), commercial recreation and tourism provide the best example of industries that are increasingly experiencing a wide range of trends with multiple effects. For instance, Artificial Intelligence (AI) is a typical trend in this industry that accounts for significant improvements in service delivery and general operations (Muller, 2014). This paper, therefore, provides a comprehensive discussion on artificial intelligence and its impact in the field of commercial recreation and tourism.

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Impact of AI in the field of Commercial Recreation and Tourism

Different questions should serve as the basic guidelines when discussing the effect of AI in commercial recreation and tourism industry. The first question, what, entails defining the chosen trend. AI is the virtual simulation of human aptitude processes by computerized machines (Ivanov, 2019). The second question, where, entails the places and technologies in which AI can affect. AI applications impact nearly all sectors of the tourism industry ranging from marketing and advertising to reception and management of visitors in hotels across the world (Wisskirchen et al., 2017). The third question, why, involves the reasons for the occurrence of AI's impact in the field of commercial recreation and tourism.

According to Dadwal (2019), the effects of AI in this field are apparent as a result of the continuous advancement in technology and the overall need to attain efficiency in service delivery. The fourth question, when, entails the time people will start feeling the impact of AI in commercial recreation and tourism. The effects of AI in this industry are already underway. Many companies are already utilizing AI in service delivery, and it may continuously impact the entire global commercial recreation and tourism industry n the next decade (Muller, 2014). Lastly, AI will affect this field by creating efficiency in service delivery, minimizing the labor costs incurred by firms via the reduction of the number of workers, and, in turn, increase sales revenues and profitability.

Analyzing How AI is an Important Topic in the field of Commercial Recreation and Tourism and its Impact

According to Dadwal (2019), AI is increasingly becoming an essential topic in the field of commercial and recreational tourism. Firstly, it is critical to understand the subject of AI and its application is crucial for firms to develop appropriate strategies to leverage their associated benefits, such as effective service delivery. Secondly, AI is vital in the field of tourism because its comprehensive understanding plays a crucial role in ensuring that every employee has the necessary skills, knowledge, and experience needed in providing high-quality services to the target customers (Muller, 2014). Lastly, understanding AI is essential in increasing the competitiveness of a company and its workforce, which in turn can lead to sustainability. AI is a critical source of competitive advantage in the contemporary tourism industry because it allows firms to predict and understand all the needs of their customers and, in turn, respond by providing high-quality services (Wisskirchen et al., 2017). Such services are crucial in attracting new customers and retaining existing ones.

On the other hand, the topic of AI has a far-reaching impact in the field of commercial recreation and tourism. First, AI is crucial in helping companies working in this field to market their products and services effectively by personalizing the role and experience of finding as well as booking tours and trips for customers (Muller, 2014). Secondly, AI is vital in the reception department because it notifies the hotel's management of the expected arrival time of different guests to carry out appropriate planning before receiving them. Thirdly, AI is critical in carrying out registration of tourists while ensuring effective recognition and identification of their luggage, hence creating efficiency in service delivery (Ivanov, 2019). Lastly, machines powered with AI applications such as robots and chatbots are also crucial in serving customers with meals and ensuring effective communication between them and the hotel managers, respectively.

Conclusion

AI represents a significant technological advancement in the field of commercial recreation and tourism. This technology is increasingly helping tourism firms to achieve their goals. For instance, many companies are increasingly directing their focus on the need to achieve efficiency in service delivery and meeting the evolving needs of customers. As a result, such companies are turning to AI because it can help them grow their revenues and achieve their goals in the future, as discussed in this paper.

References

Dadwal, S. S. (2019). Innovations in technology and marketing for the connected consumer. Hershey: IGI Global.

Ivanov, H. S. (2019). Ultimate transformation: How will automation technologies disrupt the travel, tourism, and hospitality industries? Research Gate, 11(1), 25-43. Retrieved from: https://www.researchgate.net/publication/331152771_Ultimate_transformation_How_will_automation_technologies_disrupt_the_travel_tourism_and_hospitality_industries.

Muller, V.C. (2014). Risks of general artificial intelligence. Journal of experimental & theoretical artificial intelligence, 26(3), 297-301. Retrieved from: https://www.tandfonline.com/doi/full/10.1080/0952813X.2014.895110.

Wisskirchen, G., Biacabe, B. T., Bormann, U., Muntz, A., Niehaus, G., Soler, G. J., & Brauchitsch, B. (2017 April). Artificial intelligence and robotics and their impact on the workplace. IBA Global Employment Institute.