Essay Sample on ABC Heating: Educating Customers on Heating Options

Paper Type:  Research paper
Pages:  4
Wordcount:  918 Words
Date:  2023-02-27


ABC Heating and Air Conditioning Company present the customers with all the available options for them to make a decision rather than using prejudice, bias, or judgment. The company does not disqualify customers from certain products based on the condition of their homes, size, and age. Persuasion in this essay will entail explaining all the available options and educating the customer on the same before narrowing the choices down to what is best for the customer. The information offered is vital to making a customer willfully buy the HVAC unit from the company out of the conviction that the installation and purchase process will be smooth and that the high-quality item will meet their heating needs as well as reduce the long-run maintenance costs.

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Deciding on the exact HVAC system to buy for a home can be a daunting task. It is for this reason the company prefers guiding a customer in the process of selecting the most applicable HVAC system for their house. The HVAC systems are differentiated based on the rating system used. One of the rating scales applied in separating HVAC systems is the seasonal energy efficiency (SEER). A higher rating indicates the use of less energy (Service Champions, 2015). The brands provided by this company are differentiated based on a different rating scale, and that is the Average Fuel Utilization Efficiency (AFUE). AFUE denotes the extent of efficiency for the oil-fired and gas furnaces. A high rating indicates greater heating efficiency. For instance, a 70% AFUE rating indicates that the heater transforms up to 70% of gasoline or any other fuel such as oil to heat the home (Service Champions, 2015). All the brands provided by ABC company are of the highest efficiency because the system with the lowest system sold by the company has an AFUE of 50%.

The cost of the HVAC system is among the things that a customer should consider when making a purchase. The price includes the value of the HVAC system itself and the expenses related to installation. Still, it is essential to consider finding the long term need for operation parts, the maintenance cost, and even the lifespan of the system. At this juncture, it is crucial to recognize that highly efficient products come with higher purchase and installation costs but have lower long-term costs. Buying a highly effective system is useful in the long run. A look at the market prices for the HVAC system reveals that the lowest offered total costs are $4, 125. Still, other companies are offering the HVAC at a low price of $5,000 (Tim, 2018). Our company is offering the HVAC system at the cost of $5, 995, which is quite fair, having in mind that our product is effective and of high quality.

Another concern that a customer should consider is finding a contractor who can properly install the HVAC system. Improper installation can contribute to significant wastage of energy, sometimes up to a third of the total energy used to run the system. This company has been in the business of selling HVAC systems since the 1980s. Through continuous improvement in installation aspects, the company has managed to have the best installation knowledge there is in the market. The highly qualified engineers from our company provide a customer with the benefits of adequately fitting the HVAC system for the specific house (Service Champions, 2015). The knowledgeable engineers can quickly identify the pre-existing problems in a home that can interfere with the functioning of the HVAC system, increases the possibility of implementing proper installation practices.

Customers are on the lookout for companies that can ensure the installation of their HVAC systems within the shortest time possible. ABC company provides customers with the benefit of having the installation process of their HVAC system commencing right away once they have completed a purchase. However, the time that the engineers use to complete installation once they are already at the location depends on several factors. The size of the home is a significant factor with larger homes taking more time since they require more air conditioning units. Again, the type of job has an impact on the installation time. Ideally, there are two types of air conditioning installations. It can be either a changeout or a full system replacement (Tim, 2018). A full system installation for the first time or a complete replacement may take quite longer since engineers may require to design the ductwork, thermostats, and other required processes. Despite the challenges presented by an entire replacement exercise, ABC guarantees its customers that they will have their systems working within five days after purchase.


To sum up, some companies disqualify customers from buying a highly effective HVAC system from an argument that the customers might not get a return on the investment they have made in the same since they reside in a small house. However, the ABC system understands that individuals have different motivations, and payback is not the only thing that customers consider while buying highly effective products. Among the key factors that a customer considers while buying from ABC include the fair prices, the knowledgeable contractors, the low maintenance costs, and the short installation time. The company aims to go through the purchase process with customers and find out what the motivating factors are with great caution not to disqualify customers in the process.


Tim, K. (2018). HVAC installation time. All Systems Mechanical. Retrieved from

Service Champions. (2015). How to select the right HVAC system for your house. Retrieved from

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Essay Sample on ABC Heating: Educating Customers on Heating Options. (2023, Feb 27). Retrieved from

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