Essay on Visual Communication: Leveraging Images for Effective Information Transfer

Introduction

Visual communication entails the art of passing valuable information to the audience through the use of images, gestures, and posters, among others. According to Burri (2012), visual communication is the most effective approach of passing information to human beings, as they tend to process images better. He developed a concept of visual logic that described how images are more than just pictures in practice. Burri (2012) developed a framework for the sociological perspective where images can be viewed through the medical lenses in practice perspective. In this analysis, Burri's concept of visual logic will be discussed in the framework of engineering practices and communication. Image processing is critical for engineers in applications of technical designs, architecture, and urban planning among others, which illustrate the significance of images in practice.

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Visual Value

Visual forms such as drawings and real and symbolic pictures have tremendous importance in knowledge acquisition and information processing in engineering. In the construction designs, images facilitate a correct interpretation of plans and aesthetics to the construction managers. An example is where the painting is just described in writing for a particular project. By use of 3D models that are colored, it is easier to communicate and understand the color that is needed, and give a visual impression of how the coloring will appear in the final project (Riemer & Pudlowski, 2004). In this regard, the engineers and architectures can easily pass the information on how the project should be to the site managers more effectively. This illustrates the importance of visualization in saving on time and ensuring that the information is processed and interpreted correctly.

Visual Importance

In the construction industry, it has become evident that aesthetic appeal is an essential issue in engineering practices. For example, the primary goal of architectural projects is to ensure aesthetics quality. When images are of good quality and beautiful, the project is likely to be embraced. In the construction industry, construction projects are unique and more complex as they require continuous planning and monitoring (Riemer & Pudlowski, 2004). In this regard, visual artifacts convey information more effectively, as the attention can be drawn quickly using the visual representations. In electrical engineering, visual images are critical in pattern recognition and identification, which can facilitate complex problem solving faster. Therefore, the cognitive development of visual images can facilitate a better understanding and problem-solving.

Visual Persuasiveness

In the daily engineering practices, images are often used in communicating information and illustrate the written reports. The technical drawings are used in communicating between different project managers to interpret the situation. For example, a client can be presented with a visual impression of how the suggested colors will appear in the project. By using the visual diagrams with colors, the information is clear. Besides, human brains tend to retain visual information more accurately. In this regard, different drawing tools and software such as ArchiCAD and AutoCAD have been developed to assist engineers in presenting their ideas in visual forms for effective communication.

Conclusion

The analysis illustrates that images can be used in image processing for engineers. The concept of visual logic is applicable in many fields, including engineering, where technical drawings communicate more in architectural works, thereby presenting a faster, clear, and effective method of communicating between different project managers and the client. In such developments, visual representations have value, importance, and persuasiveness compared to written reports.

References

Burri, R. (2012). Visual rationalities: Towards a sociology of images. Current Sociology, 60(1), 45-60. DOI: 10.1177/0011392111426647

Riemer, M., & Pudlowski, Z. (2004). Visual communication issues for the modern engineer in the 21st century. 4th Global Congress on Engineering Education, 309-312. https://www.researchgate.net/publication/303332760_Visual_communication_issues_for_the_modern_engineer_in_the_21st_Century