Essay on Cold War & Rocky Films: U.S Propaganda Through Cinema

The article "Cold War and the Rocky Films" was by the two authors named Tony Shaw as well as Denise Youngblood. After going through the article, the author tries to bring out how the film industry played a big role in the time of the cold war. The author explains how the film was made with hidden intentions of trying to promote or selling certain values through the sporting films produced during the cold war, and one of the films was rock IV. In this context, the author showing how the U.S sports films were made positive as well as subliminal communications that were extracted powerful by falling below most people's dogmatic radar.

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The producers came up with propaganda that they tried to sell during their production, and some of these are discussed as follows; selling U.S values through sports and they tried to outline several films showing the strongly affirmed U.S citizens in belief of individualism compared to their counterpart who sort to divert to the value of teamwork when it came to sporting activates (Shaw & Youngblood, 2017). Combating communism through sports was also highlighted by the author trying to discuss how the film producer showcased other countries competing in different sporting activities to bring into light that they were supporting togetherness and the inclusion of other states or countries in a fair competition and this is shown in rock IV where he goes to another country for a fight.

The film producers brought the issue of transnational and counter-propaganda and how it brought about the economic benefits gotten from the outside market and how the film executed the interest of U.S. given that the film Rock IV fetched a lot of money in the soviet black market than it did in its country of origin. The produced films that mainly concentrated on fights rather than talks and also emphasizing how other people were given equal opportunities even in these activities and they could even perform better their indigenous counterparts, and such is highlighted in a film where the whites help the blacks get the recognition they deserve.

When one compares the two counterparts, the U.S takes the lead in the film industry. Contrarily, the soviet producers tried to come up with literature that outlined and emphasized sports as a way of life (Shaw & Youngblood, 2017). It is in this regard that most of the films produced after World War II were basically hearty and entertaining. These performances were full of amusements, relaxations, and comedy giving birth to life normalcy. They emphasized on the sports delights and sports participation as a way of depicting ethical charisma and physical well-being.

Soviet sport as a cold war representation: a couple of films depict the player more affirmative instead of slander the race is coming up with undesirable cold war film productions is heard of. Initially, the Soviet cinema may have tried to come up with the most popular hard propaganda movies; a repeat of the same was not attained during Stalin's era. Most of the movie directors candidly pursued more serious content (Shaw & Youngblood, 2017). This was not the most appropriate times to go past the set concords in the sports films

The author tried to explain how this concept is achieved by quoting several films that tried to show how his fellow team members undermined a unschooled factory worker who joined a leading soccer team and him, and it depicted how they lost in another country, attracting critics and disappointment by their team losing in a foreign country. The author tried to showcase how the film industry played a big protagonist in the war and how film producers tried to bring certain value using these films.

Reference

Shaw, T., & Youngblood, D. J. (2017). Cold War sport, film, and propaganda: A comparative analysis of the superpowers. Journal of Cold War Studies, 19(1), 160-192.