Essay Example on Mobile SEO: Enhancing Consumer Experience on Mobile Devices

Mobile SEO (search engine optimization) refers to the process where a website is optimized to ensure that it functions effectively on mobile devices (Lee et al., 2016). Also, it involves making site resources in mobile devices more accessible to various search engine spiders. Notably, mobile device usage has significantly increased in the recent past, and most business enterprises have leveraged on this by creating a platform where consumers can shop. Devices with less mobile-friendly websites often affect the reputation of the business because of a bad experience (Ankalkoti, 2017). Optimizing sites will play an instrumental role in ensuring that consumer experience is enhanced to promote more shopping, hence high profitability. Evidence has revealed that more questions are often performed on mobile compared to desktop, and this has resulted in the need to embed effective websites that will guarantee higher user experience (Lee et al., 2016). Understandably, responsive web design is critical in mobile SEO, where it creates an environment that promotes easier sharing of content from a single URL.

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Business enterprises have adopted the use of mobile SEO in the wake of widespread use of mobile devices such as smartphones and tablets. SEO often helps businesses in promoting better cost management, and more particularly, the advertising cost (Li et al., 2014). When a business has a top ranking, there will be zero payment per click, and this will inevitably reduce the cost of the advertisement. The use of Linkio as a rank tracking tool always helps in improving business' search rankings. Improving rankings in organic search often enhances brand credibility, and this can potentially endear it to the customers, thereby edging other competitors (Lemos & Joshi, 2017). Moreover, SEO often helps business enterprises to have a deeper understanding of customer behavior (Ankalkoti, 2017). It always helps in tracking various aspects relating to conversion rates, website performance, and traffic statistics, among others. The information attained will help the business to identify different customer needs and develop a strategy that will enhance their user experience.

The aim of every business entity is to make profits, and adopting SEO often helps in encouraging customers to physically visit stores after searching. More often than not, there is a likelihood of customers visiting physical stores after conducting a search. Studies have indicated that more than 81% of shoppers often perform online research before settling on a particular store and becoming local customers (Lee et al., 2016). More importantly, SEO plays an integral role in establishing brand awareness for business enterprises. The platform allows customers to become familiar with the product or service offered by a business entity as it ensures that search engine sites easily access them. Additionally, SEO can be used in developing a long-term marketing strategy as the website can maintain optimal ranking for a period of up to six months (Ankalkoti, 2017). Search rankings can only be altered when either Google changes its algorithm or other competitors enhance their SEO strategies.

Conclusion

More significantly, SEO has been used by most businesses to improve their market share. Staying on top of search rankings will ensure that a company's website is available to mobile internet users (Li et al., 2014). When customers find the information they are seeking from a website, the resultant leads will morph into customers. Undoubtedly, the increased conversion rates through increased purchases and subscriptions will significantly increase a business's share of the market. Furthermore, the increased adoption of SEO has been attributed to its capacity to improve website speed (Lee et al., 2016). Evidence has shown that the speed of a website always a bearing on a business entity's rankings on different search engine websites. It should be noted that most consumers have become more endeared to mobile devices, and business enterprises should ensure that they embrace mobile SEO that will promote higher conversion traffic.

References

Ankalkoti, P. (2017). Survey on Search Engine Optimization Tools & Techniques. Imperial Journal of Interdisciplinary, 3, 40-43.

https://www.researchgate.net/profile/Prashant_Ankalkoti/publication/318659361Lee, S., Jang, W., Lee, E., & Oh, S. G. (2016). Search engine optimization. Library Hi Tech.

https://www.emerald.com/insight/content/doi/10.1108/LHT-02-2016-0014/full/htmlLemos, J. Y., & Joshi, A. R. (2017, February). Search engine optimization to enhance user interaction. In 2017 International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud)(I-SMAC) (pp. 398-402). IEEE.

https://ieeexplore.ieee.org/abstract/document/8058379/Li, K., Lin, M., Lin, Z., & Xing, B. (2014, January). Running and Chasing--The Competition between Paid Search Marketing and Search Engine Optimization. In 2014 47th Hawaii International Conference on System Sciences (pp. 3110-3119). IEEE.

https://ieeexplore.ieee.org/abstract/document/6758988/