Essay Example on Coca-Cola Advertisement

Introduction

The Coca Cola Minute Maid is a product line of the Coca Cola beverage production that is associated with the orange juice and lemonade. However, it also extends to the soft drinks of distinctive kinds such as Hi-C. The minute products are sold under the Capy brand within Central Europe. The Coca Cola company wants the consumers globally to adopt and choose Minute Maid Pulpy Orange because it is one of the most tasting orange juice that produces the real test of orange globally.

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Advertisement and promotion of Minute Maid

Minute Maid product has been advertised as one of the leading beverages lines globally. The promotion and advertisement have targeted the consumers and the pricing of the Minutes product is in consideration of all the social classes within the society. This has been achieved in the packaging system that includes the availability of the small packets that can be afforded by everyone. The pricing strategies of the Minute Maid product differ as per geographical location hence they have generated a competitive pricing strategy as a means of advertising and promotion of the product.

Promotion and marketing of Minute Maid

"Where is the pulp?" this is the brand line that makes this company excel in India and through this they launched the Minute Maid Pulpy Orange. The brand is known for making fun mostly on the point ad that seems to be related to the products. Most of the ads that were used in advertising the product were the depiction of the freshness and the fact that Minute Maid juice was only made from fruits and no additives were added making it healthy for human consumption.

Some of the famous Ads by the brand

#Minute Maid Pulpy Orange - Eat! Drink it!

This Ad was mainly used by the brand in advertising the juice to stress on the fact that it was a juice but also had the fruits inside it so you can eat and drink it.

#Minute Maid Pulpy Mosambi - Grow in India Made for India

The Ad campaign and advertisement were created by the brand when the products team launched the Minute Maid Pulpy Mosambi juice to stress on the name and the consumption of the same.

Description of the segment in terms of the factors considered

Geographic segmentation

The geographic segmentation is always used to target the customers in regards to the predetermined geographic borders. This was clearly captured in the advertising procedures used by the brand.

Demographic segmentation

The demographic segmentation generally divides the markets in various variables education, income, and occupation. And all these factors were put in place by the brand when they stressed that the Minute Maid Pulpy Orange comes in all dimensions that can be afforded by everybody in the society.

Reference

Bassi, F. (2015). Forecasting Financial Products Acquisition via Dynamic Segmentation: An Application to the Italian Market. International Journal Of Market Research, 57(6), 909-930. doi: 10.2501/ijmr-2015-071