Essay Example on Apple Pay: Easier, Convenient & Secure

Communication is an essential part of any business, and Apple is committed to connecting with its clients in the best possible and straightforward ways. Apple Pay enables users to make secure purchases at stores, the web, and apps. An apple user can also receive money from various people or send them right in Messages. Using the application is easier, convenient, and safer too, when compared to the use of a card. The Apple Pay website has different strengths and weaknesses, there is clarity of messages, and the language of communication is easy and comprehendible.

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One of the strengths of how the Apply Pay website communicates to consumers and other stakeholders is the simplicity of the process. First, the language is simple and non-technical. Thus, it is extremely easy to understand and follow through the entire process. There is no jargon, and the instruction on how to use the app are straight forward. For instance, no vast and complicated technology terms are used. The communication strategy can, therefore, be viewed as consumer-oriented and not just for a specific group of people.

The other strength is that the messages in the Apple Pay app are convincing and eye-catching. The primary goal of the advertisements contained in the app is to convince consumers, developers, suppliers, and other stakeholders on the multiple benefits of the apple app. Thus, communication language is critical, just like in any other business. The company tries to convince the consumers with enticing and professional language to convince them why they should choose the app over other payment methods like debit and credit cards.

The third strength of the communication strategy that is used on the Apple Pay on the Apple website is the use of visuals to make the consumers' work easier. The site contains many screenshots and videos that indicate how to pay with the app step-by-step. These visual aids assist in delivering information directly, they are attention-grabbing, and they engage the consumer. Research indicates that visual communication significantly impacts. Furthermore, the ability of people to receive, view, and process images and videos is the selling point of visual communication. The website has written instructions, videos, and screenshots to ensure that all consumers can diversely get the information and navigate through the website with minimal challenges and assistance.

In my opinion, nothing is confusing or missing in the app that could facilitate communication with stakeholders.

One of the additional features that I would recommend on the Apple Pay app is live support to answer customer questions at any time readily. Currently, one can only contact the support team or customer care through emails or phone calls. However, integrating a live support chat session on the website could be a significant milestone to get closer to the customers.

Conclusion

In conclusion, communication is an essential tool in business, and its effectiveness is determined by how well messages reach the consumer. The Apple Pay app uses precise and straightforward language to communicate with its customers and give guidelines on the usage of the app. No technical language or jargon is used, and the app is extremely easy to follow and use. The app contains a variety of images and videos to capture the customer's attention and simplify the process of paying bills using it. The recommendation that would be given is the inclusion of a live support chat to connect with customers in real-time.