Developing Effective Social Media Strategies - Essay Sample

Introduction

Steps are guidelines that are followed for effective implementations. Social media strategic marketing is an overall plan of what you want to achieve; for example, they may be short term and long terms plans. Strategic planning will help you reach your goals through social media. Focusing on the leading social media networks are the main takeaways, such as building teamwork, creating interest, and making use of social media accounts are the main factors for developing a good marketing strategy. The following are the steps for a successful social media marketing strategy plan.

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Setting social media marketing goals that are inconsistent with the business you are carrying out is the first step. Creating proper expectations is the right thing for a company that is starting (Wertalik,2018). It will create a good foundation for thriving businesses in the future. Creating a social media goal which is aligning with your strategic market goals, will help you build a successful business. It achievable through jotting down some three social media benefits you want to achieve via marketing plan. To implement these goals, you need to be patient because success is not easily earned, but time is the key factor.

The second step is learning about your audience on social media. Audiences are the main customers in a business set up (Wertalik,2018). For example, daily engagement with them on social media such as Facebook and Twitter will help you as a business person to know the likes and dislikes of your customers. This information will help you analyses and find new strategies for your target market. Social media marketing will help you learn the age brackets of the audience you are dealing with. For instance, if a manufacturing car company is using social media to market their cars, it will have to look clearly on which age bracket of its audience is actively interested in their cars. If it is between 20 to 40, the company will reduce the cost of purchasing cars in favor of its audience. This plan will be very effective for implementation.

Another step is identifying your competitors. Analyzing the tricks, your competitors are using in social media marketing will help you come up with a new methodology of marketing your own products(Wertalik,2018). For example, if your competitors are using Facebook as their main marketing tool, you can choose Instagram or YouTube to reach to your customers.it will help you win customers using your own ways rather than winning them from dominated social accounts. Implementing this goal is very easy to achieve because you have a new way of winning customers. Another step is examining your audit report on social media (Wertalik,2018). It will help learn what you have accomplished and what you are looking towards achieving. This information will help you see what kind of network your audience is using.

Deciding on which account to use is another step to be considered (Wertalik,2018). For example, if the business customers are mostly on Facebook, the business is supposed to create a Facebook page for its audience. It is a good plan because you are able to communicate with your customers effectively. The last step is evaluating, adjusting, and implementing your strategies. Implementing some strategies is difficult because some do not work as expected. As a business person, you need to be very keen on marketing in social media on the moves you make and how they might affect your audience (Wertalik,2018). Understanding your strategies will develop your business. Constant communication with your audience will help you know the expectations of your audience.

Conclusion

To sum up, social media has brought good marketing strategies in the field of business. Businesses should have steps to follows in order to implement their business plans. Social media has been a diverse networking tool, which has helped many businesses to grow. Creating a good social media page like Facebook will create awareness for the products the business is offering. Marketing through social media is an effective and efficient tool for many businesses.

References

Wertalik, D. (2018). Social Media and Building a Connected College\2017.Retrieved from:https://vtechworks.lib.vt.edu/bitstream/handle/10919/81759/Social-Media-and-Building-a-Connected-College,2017.pdf?sequence=1.