Culture Differences Affect Marketing - Essay Sample

Introduction

The argument to be discussed is whether or not Culture difference affects marketing negatively. The persuasive essay supports that culture has negative impacts and can lead to a digression in the market practice. The topic relates both in the field I would wish to pursue as well as my major. The three points in this essay would start by discussing how culture leads to the fall of marketing, Factors that lead to the fall of marketing related to culture, Ways to be used in solving these differences to help boost marketing.

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The best audience of this essay would be investors who trade internationally. New investors are also the best audiences in this essay to help them know how culture affects marketing. The possible challenge that could affect the research would be connecting with investors with their market place and the customers (Kolb, 2016). New investors could not be aware that their customers could be involved in affecting the market since they are unique in the market. The main goal of accomplishment is to come up with a debate that differences in culture affect the running and developments in marketing (Kolb, 2016). The potential resources to support this argument include the videos with conflicts in business, Photos of customers in a particular shop, and videos of investors' interview pertaining to their businesses.

The critical points of the argument align with the evidence. The fact on how cultural differences affect marketing negatively is explained through an article found online and on business journals explaining how that is possible. The integrating evidence for all the paragraphs would be significant after explaining how and why about the key points (Kolb, 2016). The effective revision strategy is getting customers' responses. The writing can be helpful after a response is received. The reaction can be integrated into the writing after going through the first draft. The creation of the second draft will involve the incorporation of the feedback.

How Culture Differences Affect Marketing Negatively

In the field of marketing, culture is the most determinant factor; hence without proper knowledge of various cultural groups, marketing is irrelevant since it does not accomplish the intended purpose of generating more sales to the targeted group. The main factors that bring these negative comebacks include; Communication barriers, Customer feeling of insecurity, and different customer insight of color.

Communication barriers-Language barrier is often an obstacle in promotion as different ethnic groups and countries have their own code of communication (Budhathoki et al. 2018. This makes it hard to persuade customers to buy your services or products, as coming into an understanding with the target market is impossible. To overcome this, one needs to quarter culture distinctiveness by overcoming language obstruction and learning about different language tones (Budhathoki et al. 2018).

Customer feeling of insecurity-Consumers in different ethnic groups and countries have opposing discernments on the safety of sharing private or superficial information. This results in loss of orders which would have been made if the security issue was catered for (Tian et al., .2018). Being conversant such information by making superfluous exertion with customers from different ethnic groups or regions by pledging safety as per their beliefs, for example, looking for a payment method each group is familiar with makes them less warry about security (Budhathoki et al. 2018).

Conclusion

Different customer insight on color-people across the world perceives colors inversely (Tian et al. 2018). This makes marketing hard as to where one region associates a particular color with celebration; another area may associate it with mourning; hence, when choosing the brand color or product color, you need to be aware of your target market's view on colors you have used.

In the modern globe, accommodating cultural differences of different groups, especially the ones on your radar of the target market, by localizing consumer experience, brings customer retention and loyalty, solving marketing among other cultural groups.

References

Budhathoki, T., Schmitt, J., & Michaelidou, N. (2018). Does culture impact private label performance?. International Marketing Review.
https://smallbusiness.chron.com/cultural-influences-marketing-strategies-26121l .

Tian, M., Deng, P., Zhang, Y., & Salmador, M. P. (2018). How does culture influence innovation? A systematic literature review. Management Decision.
http://www.tradeready.ca/2017/topics/researchdevelopment/5-cultural-factors-need-consider-choosing-next-

Kolb, B. M. (2016). Marketing strategy for creative and cultural industries. Routledge.
https://www.businessperspectives.org/pdfproxy.php?item.