Critical Review of "Hustle as a Strategy" Article Paper Example

Paper Type:  Essay
Pages:  5
Wordcount:  1197 Words
Date:  2022-09-22

According to High-Church Theologian scriptures, competitive strategies are the ones that can sustain businesses and result in desirable outcomes. They preach about strategic planning, competitive strategy, and competitive advantage. However, they do ignore that there are other types of policies that when applied can result in an improvement in business. Among the overlooked strategies is the hustle strategy which bases on hustle and approach which is practiced by other religions. The procedure does not involve strategic planning and competitive strategy, but it ensures that every business activity is performed well to come up with a desirable outcome. The hustle style bases on quick moves and strength to implement its business activities.

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As stated earlier, the hustle strategy has its position in carrying out business activities. Although it is a newly emerging strategy that was brought into use by Amar Bhide in 1986, its strategic approach has convinced managers in industries and business organizations to try it so that the outcomes can be measured and be compared to other strategies (Bhide, 2007). More so, this theory insists that for companies to develop, they must be in a position to apply new and sustainable plans instead of taking much time to fix an idea that may lead to slowness in development (Lane, 2018). As such, instant formulation and execution of plans in any organization are seen as the key to the success of any business which has a desire to achieve its business goals without being afraid of the key competitors.

Also, this strategy follows the idea that working towards achieving goals even when there some competition from a similar organization. Innovation coming from the companies should motivate workers for further improvement. It also believes that as long as the organization is doing things in the right manner, the outcomes will always be admirable (Srivastava, 2017). For example, a Coca-Cola company does aim at improving its services to consumers by maintaining consistency in the production of drinks without limits. They also make quick adjustments only when there are valid reasons to do so. Such approaches have always led to its continuous despite the presence of other competitors who might be fighting to outdo it.

As much as the hustle strategy seems to be developing very fast as far as its use is concerned, the aggressive plan mentioned earlier ignores this approach. Since it existed before the hustle strategy, its users believe that its approaches are the most suitable in promoting business. One common practice of the competitive strategy is that it aims at fostering stiff competition among business organizations that deal in the same (Madsen, 2015). The goal of such companies is to emerge as the best competitors so that they can attract more customers to their premises. The competition goes beyond selling and buying in that they even compete in coming up with innovations (Zollo, 2016). Surprisingly, these companies go to the extent of blocking other companies from making progress by applying The Big Play Theory which believes that introducing barriers to other companies makes room for more opportunities that can help develop the business.

Still, the critics of the Big Play Theory have their arguments against the competitive nature of such companies. Firstly, they claim that the competition incoming up with innovation rarely makes the organizations go higher as the innovations always end up being imitated by other companies (Parnell, 2015). As a result, the discovered products are sold cheaper than what the organization expected (Acquaah, 2016). Thus, there is no reasonable advantage gained from it at the end of the day. Additionally, the issues of competitive advantage are criticized in that the finances acquired by the competing companies are always at the same level.

The comparison between the hustle strategy and the competitive strategy shows clearly that they are different. Although the competitive strategy emerged earlier, its approach in controlling business has significantly been criticized since it involves a long process of formulating plans of function yet the outcomes are not always promising (Powell, 2017). On the other side, the hustle strategy was just introduced in 1986, yet it has been dramatically accepted since it focuses on applying energy and skills that can result in immediate but quality outcomes. Therefore, the hustle strategy can be reliable in many ways and so it is suitable as a strategy for a future-based business.

Strengths and Weakness of the Article


The article has advantages that make it a preferable in developing business for the organization. Firstly, the article provides a glimpse of how organizations come up with strategies that mold them into productive organizations. The overview also helps managers of organizations to make essential comparisons with those that are similar to enable them to develop on a good foundation (Donn, 2016). Secondly, the writer brings out views basing on the confirmed practices of the discussed strategy. As such the article is dependable in that it can be applied by organizations that wish to develop their business faster and in a reasonable manner (Thieme, 2017). Thirdly, the hustle strategy enables business companies to act at the right and in the right way so that they can achieve their goals in time


According to the long-term strategists, not all companies are dependent on the new strategysince many companies came into existence before the hustle strategy was developed. Thus, most of the companies apply either the competitive strategy, or they combine it with the hustle strategy, making it difficult to find a company that administers the new approach alone (Ghosh, 2018). Another weakness of the hustle article is that it the manager of the organization makes all the decisions and the other staff members only have to implement it by performing the assigned tasks.


Bhide, A., 2007. Hustle as a strategy. Simply Magazine.

Lane, J., 2018. THE EXIT STRATEGY: The difference between building a business and being an entrepreneur is what you can sell at the end of the day. Strategic Finance, 99(8), pp.23-25.

Srivastava, A.K. and Sushil, 2015. Modeling organizational and information systems for effective strategy execution. Journal of Enterprise Information Management, 28(4), pp.556-578.

Powell, T.C., 2017. Strategy as diligence: Putting a behavioral approach into practice. California Management Review, 59(3), pp.162-190

Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.

Zollo, M., Minoja, M. and Coda, V., 2016. Toward an Integrated Theory of Strategy: Exploring the Interdependencies among Competitive, Growth and Stakeholder Strategies.

Acquaah, M., Amoako-Gyampah, K. and Jayaram, J., 2016. Human Resource Management and Market Orientation Strategies in Family and Non-family Firms in Ghana: how Do they relate to Competitive Strategy and Firm performance?. In Family Businesses in Sub-Saharan Africa (pp. 123-153). Palgrave Macmillan, New York.

Parnell, J.A., Long, Z. and Lester, D., 2015. Competitive strategy, capabilities, and uncertainty in small and medium-sized enterprises (SMEs) in China and the United States. Management Decision, 53(2), pp.402-431.

Dong, M., McGann, P.T., Mizuno, T., Ware, R.E. and Vinks, A.A., 2016. Development of a pharmacokineticguided dose individualization strategy for hydroxyurea treatment in children with sickle cell anemia. British journal of clinical pharmacology, 81(4), pp.742-752.

Ghosh, S., Bhattacharya, S., Gaurav, K. and Singh, Y.N., 2018. Going Viral: The Epidemiological Strategy of Referral Marketing. arXiv preprint arXiv:1808.03780.

Thieme, T.A., 2017. The hustle economy: Informality, uncertainty and the geographies of getting by. Progress in Human Geography, p.0309132517690039.

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