Corporate Social Responsibility of Noor Majan Research Paper Example

Introduction

Noor Majan is one of the training institutions in Oman that provides quality and top-level languages courses to Omani students and residents, as well as, individuals across the globe interested in learning new languages. It offers training programs in Arabic and English languages for professionals interested in learning new language skills. The training offered is of different levels as the organization has competent and trained personnel dedicated to improving required language skills. Principally, Noor Majan has special ASL courses available for current standard Arabic languages available to Omani residents to that enable students to gain comprehensive information about Arabic languages and practice their language skills using a different myriad of Arabic dialects in Oman and countries surrounding Oman. Noor Majan offers English and Arabic courses for different categories of learners such as professionals, business persons, and students.

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In business, social responsibility entails duty of a business to work, act morally, and enhance the economic development of a society (Alhaddi 2015, p. 10). It also encompasses improving standards of people in an organization and other stakeholders including suppliers, communities, government, and consumers. Presently, the responsibilities of companies are referred as Triple Bottom line (TBL) that entails people, planet, and profit. For instance, to demonstrate corporate social responsibility towards people, organizations may adopt humanistic management approaches or better remunerations, and towards communities by contributing to the education and health facilities (Corral Granados, & Granados Gamez 2010, p. 467). Normally, firms complement the cultural differences and improve the abilities of employees and the entire communities in their corporate social responsibility practices. Therefore, this assignment aims at assessing the corporate social responsibility of Noor Majan Company in light of the corporate social responsibility model formulated by Carroll.

Discussion of Sustainability

Triple Bottom Line

The triple bottom line is a model that measures the success of an organization, as well as its social and ethical performance. It is an endless process that assists an organization to focus on changing into a more sustainable business while at the same time demonstrating to the local community and workers that it does not only aims at making a profit but achieving a greater common good (Dyllick,& Hockerts 2002, p 132). The triple bottom line also refers to a sustainable business model that balances performance, economic, social participation, as well as, environmental sustainability (Epstein, & Buhovac 2014). Intuitively, any firm that employs this model can attract processes, values, and issues, reduce and rectify any damage emanating from their operations and establish social, economic and environmental values. The model states that the corporation should consider all the requirements of its stakeholders, clients, shareholders, government agencies, staff, business associates, local communities, and the public (Gimenez, Sierra & Rodon 2012, p. 149).

Economic Line

The economic aspect of the triple bottom line (TBL) details how practices of an organization affect the economic system. It illuminates the potentials of the economic system to drive sustainable business operation and transform existing systems for future sustainability. Further, it establishes a nexus between the growth of the corporation and economic growth. In particular, it focuses on how the growth of the company promotes economic growth and development. This growth is measured by the economic value that activities of the organization add to the local communities. The organization should design and implement the value addition in such a manner that it prospers the corporation and enhances its capacity and ability to sustain future generations (Hall 2011, p 4).

Social Line

This aspect involves employing useful and just business practices to manage human capital and workforce. Principally, these activities have social value and return to the community the energy they used to build the organization. Some of these practices encompass offering health insurance and fair wages. Reportedly, an organization has a moral obligation to coexist harmoniously in the society and engage in environmentally friendly activities (Hammer & Pivo 2017, p 36). Therefore, failing to implement social responsibility can adversely affect its productivity and ultimately impede its continuity. Studies indicate that ignore corporate social responsibility incur economic costs, thus reducing their growth prospects.

Environmental Line

It entails the adoption of practices, which ensure sustainable use of environmental resources for generations to come. It involves effective utilization of energy resources, reduction of greenhouse gases released, and conservation of the ecosystem. As stated in the social line, environmental operations also affect the sustainability of activities of the organization. Reportedly, organizations can achieve competitive advantage in the industry by using practices that are directed towards conserving the environment and enhancing the social welfare of various stakeholders through value addition (Hammer, & Pivo 2017, p 230).

Triple Bottom Line Analysis of Noor Majan

Noor Majan explores strategies for maximizing revenue and utilizes cost-effective operations at every stage of business to optimize resource use to increase its economic performance. Moreover, it maintains consistency in revenue and maintains a strong position in the market against competitors. Reportedly, Noor Majan has the capability to implement these economic duties since it has demonstrated remarkable growth with great profitability. The company has been successful in its functionality and training of staff, thereby supporting its sustainability.

In environmental bottom line, Noor Majan considers its effects on the environment and this encompasses considering its consumption of both renewable and non-renewable sources such as land, water, air, as well as waste emitted. Studies indicate that Noor Majan presently focusses on economic growth, complete decoupling of environmental forces, as well as, sustainable utilization of natural resources (Hammer, & Pivo 2017, p. 352). To realize this striving goal, the company has formed new alliances within the industry to establish sustainable industrial approach at the general level. In addition, Noor Majan incorporated environmental policies, planning, as well as, programs that have led to extensive breakthrough towards the objective of sustainable development concrete findings. Moreover, Noor Majan is one of the leading incorporations with an integrated management system for ensuring safety, quality, health and environmental sustainability while adhering to traditional business ethics and values. It also ensures that all the products used by its employees are environmentally healthy. With its complex educational technology and management system, the company has concentrated on innovation and product development including the environment that requires its products and services into product development as a critical element of environmental challenges (Wilson 2015, p 432). It also has a complex environmental management system and focuses on technology research and development to minimize effects on the environment. Therefore, these activities indicate that Noor Majan not only major in generating revenues but also creating environmental friendly conditions for communities and employees.

In terms of social bottom line, pundits argue that every organization must consider the manner in which it influences the society it operates in the ethical, social, and political climate. Principally, Noor Majan understands that when it gains reputation, it is more likely to attract the most qualified and competent employees. In addition, the firm hires, evaluates, promotes, and rewards people based on their skills and performance. In particular, Noor Majan has a policy on hiring and promotion that prohibits racial, religious, age, sexual, and gender discrimination. The company requires its staff to support its dedication to equal employment opportunity and sounds a warning to those who go against this policy that they will face stringent disciplinary action. Secondly, Noor Majan Corporation values its workforce and pegs its current development record on the dedication individual workers and management teams (Wilson 2015, p 432). This dedication demonstrates the emphasis the company puts on its internal corporate social responsibility. The company inspires its workers to exploit and develop their potentials. Besides, it thrives to provide a safe and secure work environment for workers in addition to discouraging discrimination and promoting equal opportunities for every worker. Finally, Noor Majan values and reverences all stakeholders' human rights by deterring unethical practices at work. Thirdly, the organization offers healthy and safe working environment that prohibits sexual harassment and other forms of segregation. It also compensates and rewards staff adequately to motivate them.

Corporate Social Responsibility

In his study, Carroll (1991) asserted that corporate social responsibility is a four leveled model comprising of legal, moral, economic, and ethical responsibilities (Jeurissen 2000, p 229). The corporate social responsibility pyramid begins with economic obligations and extends to legal, moral, and ethical ones. The current business environment is changing faster than ever due to changes in ethical responsibilities and economic growth prospects. This trend implies that the charitable and ethical obligations of organizations are becoming increasingly significant. The defining features of successful organizations remain their CSR, economic obligations, and legal requirements. The CSR presents a more proactive approach to harmonizing social values with business functions that symbolizes success. An organization's ethical conduct manifests in the culture it follows in its activities. This culture shapes the vision and goals that reflect the corporate image and moral action.

The corporate social responsibility of an organization should target operation that considers the impacts of the activities on the society and natural environment. The consensus view is that organizations have a social responsibility of incorporating techniques and policies that support morally binding strategic choices and business processes (Alhaddi 2015, p 10). The CSR approach was initially intended to represent philanthropy. This perspective has changed over the past decade into the obligation of protecting and improving the living standards of workers, thereby uplifting the local communities in which they operate. CSR policies address challenges facing various units of company operations. According to Dyllick and Hockerts (2002), hiring staff, customer care, management and integrities, training and development, environmental impact assessments, as well as responsible procurement are the main operating units in an organization that CSR focuses on.

Corporate Social Responsibility of Noor Majan

Regarding the economic responsibilities, Noor Majan explores strategies for maximizing revenue and utilizes cost-effective operations at every stage of business to optimize resource use. It also maintains consistency in revenue and maintains a strong position in the market against competitors. Reportedly, Noor Majan has the capability to implement these economic duties since it has demonstrated remarkable growth with great profitability (Hall 2011, p 4). The company has been successful in...