Company Goals: Roadmap for Successful Business Management.

The goals would help the company to have an overview of the challenges it can face in future. For instance, how the firm can withstand the competition given the fact the technology is ever-changing. Goals serve as a roadmap of the success of the business. In most cases, the goal is executed under functions of management, that is planning, organizing, leading and controlling-the goals dependents on each other (Lynch, 2017). The second role of goals, in this case, would be helping the company to remain stable in the market despite changes in the global market. The goals can be used to predict what is going to happen and necessary actions taken in time to safeguard the business. The goals are usually used to make priorities clear for everyone in a company to undertand. The aim of setting priorities is to show the employees what they have to focus on the future success of the business; thus, they can be able to prioritize the tasks. For example, in this case, other firms can use the same strategies used by Warby Parker to out do it in the future out in global market. In essence, goals provide guidance and direction.

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What types of plans would be needed in an industry such as this one?

For the company to maintain high sale, it must major in positioning. In business, it wise to focus on customers and understand their minds because they can make you succeed or fail. Here positioning is what the firm can do to their products so that they can stand out. Positioning means to design and position your product in the minds of your prospective customers. Positioning entails manipulating the existing products which the customers already know to retie to connect to that exists. The second plan should be centered on good branding. Good branding usually increases products loyalty. Lastly, the company must engage in decision making on what they would be doing in five years or the next ten years to come (Wijnand, 1999). It is imperative to note that planning for the future is good because, for instance, the company relies on very dynamic technology, so planning is so paramount to Warby Parker's future success.

What Contingency Factors Might Affect Planning of Warby Parker's Executives?

Contingency factors are the ones that influence the company's strategic plans, tactical as well as its operational planning. Such factors are critical because they help in the process of accessing costs that may arise as a result of uncertain and unexpected condition, for example, scarcity of resources, natural calamities to mention a few. Natural disasters may affect the distribution of goods in such a way that the products might fail to reach in time for their prospective customers (Wijnand, 1999). Therefore, the plan might be in a position to mitigate such a case if they may arise in future. Lastly, scarcity can affect planning as the firm might not in a position to address the situation, particularly when it has no funds set aside to address issues arising from limited resources. Scarcity can occur when the demand exceeds the supply, and the organization is not in place to meet the extra costs of getting the necessary materials needed in the production process. Planners may find it challenging to address the problem. As such, therefore, the planners might anticipate such contingency factors and set aside funds that can be used in future if they occur.

References

Lynch, K. (2017). Business Aviation and the. Aviation International News. Retrieved from: https://www.ainonline.com/sites/default/files/pdf/ain_2017_bizavandenvironment.pdfWijnand, J. (1999). The End of Online Shopping: The Future of New Retail in an Always Connected World. World Scientific.