Choreography refers to an art of creating and arranging dances. It can be perceived as a written record of dances or a notation of dance. In choreography, dance has a creative composition, just like music. Choreography imposes an order on dance that is beyond improvisation and is dependent on space and time as well as how the dancers can move their bodies. Lately, there have been many videos, films, and television programs that show instances of choreography, some of which aim to use the art to sell the song. Some of these include Justin Bieber's, "Sorry," Ciara's, "Promise," and Dua Lipa's, "New Rules."
Justin Bieber's, "Sorry is a video showing the art of choreography uniquely, especially since the artist is not in the entire video. , in this case, is perceived best as the dance is brought to the forefront of the entire song. The video is simple, and the dance moves are unique, featuring different girls from different locations, with different demography, in different attires and different colors, who let the video be seen as one of the best choreographies. The girls in the video dance together and have fun throughout the entire video without a struggle. The background of the video is also iconic in that the entire video maintains a white background with the girls' shadows being visible. This is a unique choreography in that the video is not edited since they are hiding anything, but because the editor would want to show something. In this case, the different colors in the clothing are what the editor wanted to show to the audience, a unique feature in the video.
The choreography in the song was not aimed at seeing the song being marketed to the entire world as Justin Bieber is already an icon to the world and is well renowned. He further is not featured in the song. Choreograph in the video is meant to show the life of youths. The girls seem to enjoy themselves through different dance moves hence, showing how the youths take life from not a so serious perspective. Additionally, their background is removed to reveal the different clothing, which is not so good, showing that anyone could enjoy life regardless of their financial situation. Justin Bieber is the one being heard at the background to focus the main attention to the dance moves hence, let choreograph be more visible to the audience.
Ciara's, "Promise" is a video of vignettes. The video borrows ideas from Bob Fosse Choreography along with other visuals that present a unique move to the audience. Ciara is featured with heels, tight jeans, and silhouettes. The video showcases a good presentation of microphones that can be seen as an act of choreography. The magical video features another person not in ordinary clothing, but in a green suit, who holds her for some parts of the video, making it iconic. In essence, this looks effortless as it does not look like someone is interfering with the information needed to be passed to the audience. The video is not edited hence, does not hide anything. The choreography presented in the video lets it seem more old-fashioned and coupled with the clothing of Ciara and other performers, it presents an old-fashioned style of production.
The video was one of the first videos to feature the use of microphones in an entire song. Choreograph in the video is significant in that it reveals to the audience that there could be an instant change in how life is taken seriously. Ciara wears Jeans to show how casual she could be. On the other hand, a man with a suit is at her back, an art that does not let her be seen as held throughout the video. The man in a suit could approach a casual woman regardless of her situation. The art used in the video as well as the features are unique and have been copied by other latest videos by other choreographers.
Finally, Dua Lipa's, "New Rules" features various details of choreography. Flamingoes are part of the video, and women are seeing supporting each other for most of the parts of the video. Towards the end, Dua is seen to help her friends in a way that the dancers' roles are interchanged when the camera's path is repeated. The flamingoes' head movements also seem to fit with the rhythm and flow of the song. Some of the body movements of the dancers fit well with the movements of the flamingoes. The movements of the dancers are not like they are linked together before the video is produced. This is because the dancers are unique by themselves hence the choreography in the video is a unique art that features the dance moves as soon as the participants show their moves. The dancers not only show dance moves throughout the entire video but also copy the styles of the flamingoes featured in the video. The birds also let a background of nature be featured beyond just a hotel throughout the video. The video is not edited hence, lets the viewer see the entire background throughout the video.
Choreograph in the video "New Rules" presents the essence of individual empowerment. The dance moves and unity of the dancers showcase how women are empowered into working as one with individual roles. Dua Lipa shows how she, as a woman leader can lead the herd into particular roles. However, towards the end, the roles are interchanged, and Dua Lipa's roles are taken back by the dancers. The women make moves similar to the neck of the flamingo as a way of leading the audience into choreography. The entire video and structure present choreograph in the case of women as the main participants of life's roles and that they are entitled to their own rules.
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