Business Communication

The two sets of key data selected for this presentation are: number of visits abroad (by region of visit and purpose of visit from the year 2010 to 2014 and spending abroad (by region of visits and purpose of visit in the same time span, i.e. 2010 to 2014). From these datasets, as presented in the excel sheet, certain trends are observable which can be correlated together to come up with meaningful tourism information. For instance, from chart 3.03, certain trends can be observed. The total number of visits to all the destinations have been increasing from 2010 to 2014. For example, the total number of visits to Europe has increased from 42,565,000 in 2010 to 47,025,000 in 2014. The same trend can be observed in the total number of visits in North America (from a total of 3,653,000 in 2010 to 3,677,000 in 2014), of which EU (from 38,925,000 in 2010 to 43,834,000 in 2014), of which EU15 (from 34,784,000 to 38,734,000 in the same period) to other countries (from 9,344,000 to 9,380,000). These have been summarized by total world visits, which increased from 55,562,000 in 2010 to 60,082,000 in 2014.

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The trend can be summarized in the line graph below:

Likewise, by region, there has been an increasing trend, as evidenced from the chart below:

In essence, from the chart, it is clear that those who visited North America, Europe, those who were from the European Union (EU), as well from other countries generally increased from 2010 to 2014.

In addition, another trend that can be derived from the data sheet 3.03 is that the total tourists in the world with various purposes for visiting the different areas also increased significantly in the same time period. For instance, considering the purpose of visiting for the total world increasing trends can also be deduced as summarized by the pie chart below:

Analyzing both pie charts indicates that the percentages of the purpose of visiting did not change significantly over the years 2010 to 2014. However, looking at the chart and line graph above, individual tourists increased significantly.

On the other and, excel sheet 3.04, which showcases spending trends abroad by region of visits and purpose of visit between 2010 and 2014, similar trends can be derived compared to excel sheet 3.03. Overall tourism in the world was characterized by an increase in spending in the aforementioned regions. This can be derived by the line graph below:

Similarly, by region visited, the spending showcased an overall increase in the amount spent by tourists on a regional basis. This has been summarized by the chart below:

In terms of purpose of visiting and the amount utilized in 2010 compared to 2014, the following pie charts have been developed:

From the two pie charts, it is clear that the percentages of amount in million pounds spend did not change over the years 2010 to 2014. However, a closer look at the chart and line graph above reveals that indeed the total expenditure increased significantly from 2010 to 2014 in the five purposes for tourism.

In conclusion, similar trends have been found in the excel data sheets 3.03 and 3.04. Ideally, it can be seen tat as the number of visits increases regionally, so does the expenditure. As a matter of fact, the more visitors a region receives on a yearly basis, the more the expenditure, therefore evidencing tat more tourist influx will generate more revenue. In addition, tourism has improved significantly over the regions, with Europe experiencing the best tourism activities, as well as expenditure from 2010 to 2014. This also mean stat the governmental income from tourism increased significantly. As such, the purposes of visiting, which are, holiday, miscellaneous, tour, visiting friends and family, and business sowed an increased influx of tourists, as well as an increase in expenditure.