Bicultural Partnership: Air NZ & Ngati Porou's Impact on Business Activities - Essay Sample

Research and analyze how the principles of bicultural partnership influence on selected business entities' planning, processes, business activities, and relationship.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

The One Policy of the Treaty of Waitangi Has On

(A) Impact on Air New Zealand Business Activities Is a Partnership

Air New Zealand and the Ngati Porou signed a partnership agreement to generate further social and economic growth in Tairawhiti Gisborne. The commercial connection is the actual alignment of values between Air New Zealand, Ngati Porou, and its leadership. Air New Zealand has allowed Ngati Porou holding company to develop a Mount Hikurangi tourism experience that Air New Zealand will market globally (Kawharu, 2018). The partnership deal in the development of Mount Hikurangi tourism is a win-win situation for both organizations. Air New Zealand, through its financial capabilities, advertises the Mount Hikurangi tourism experiences whenever it advertises the destination that the airline can take its clients when in need of a holiday treat. In that perspective, clients relate the Mount Hikurangi tourism experience with the airline. Therefore Air New Zealand increases its client base since a lot of people will likely use the airline to travel to the mountains due to the cheap ticket cost compared to other airlines. On the other hand, the Ngati Porou holding company benefits from visiting tourist from a different section of the world who have the interest of viewing and climbing Mount Hikurangi. The tourism attraction site boosts the economy of the New Zealand state because a lot of people are employed to guide the tourist to the surrounding of the mountain..

Similarly, there is the development of hotels that as well employees a lot of employees, including chefs, security guards, managers, and other members of the hotel staff, to cater to the increasing number of tourists. Henceforth, Air New Zealand has developed a bicultural partnership with the Ngati Porou community. The airline has to incorporate the beautiful Mount Hikurangi in its airline advertisement to increase its client base. In return, the community will have an economic boost when the tourists visit the regions to view and climb Mount Hikurangi.

In another partnership deal, the Air New Zealand entails the Ngati Porou community in its business operation. Air New Zealand buys carbon credits from Ngati Porou from its forest estates on the east coast that enables the airline to meet its ETS obligation (Kawharu, 2018). In return, the airline supports the Ngati Porou in its ambition to increase its commercial partnership locally and offshore, including advertising its products in the airline commercial advertisements. The airline includes Ngati Porou's leading products in its supply chain. The airline company supplies resources and funds to support Ngati Porou's ecological and forest conservation efforts.

Air New Zealand has engaged in natural resources conservation in the Ngati Porou region through two programmatic, which include rapid inventories in the Mount Hikurangi areas and long term participatory conservation strategies in a watershed that are linked with the protection of Mount Hikurangi. The rapid lists involve the expert surveys of the biodiversity and geology of the Ngati Porou community forest, incorporated with the social evaluation that identifies the social organization, natural resource use, cultural strengths, and ambitions of the residents.

The primary aim of Air New Zealand is to provide robust scientific data and incorporate recommendations to protect the Mount Hikurangi and strategies to engage the Ngati Porou community living adjacent to the mountain areas. Additionally, through long term participatory plans, the Air New Zealand, has initiated "quality of life plans" based on the Ngati Porou community ambition for enhancing well-being and effective management of natural resources. Air New Zealand's ecological sustainability strategies must be incorporated into the airline's objective of supercharging New Zealand's prosperity in the social, environmental, and economic dimensions. New Zealand's partnership with Ngati Porou depicts that inclusive local development and sustainable tourism are fundamental aspects of the airline sustainability strategy.

B) Develop a Relationship With the Following:

Maori Customs and Norms

Air New Zealand is the first airline organizations to adopt the traditional Maori norms and cultural values in its corporate responsibility initiative and its business operations. Air New Zealand has employed at least 12,000 workers making the organization New Zealand's fifth-largest employers, and it is the nation's most significant tourism business (Kawharu, 2018). The success of the airline has been due to the endeavor to formulate a high performance by enhancing productivity, quality, and consistency. The airline has invested hugely in training and enlightening its workers to learn and embrace the traditional Maori values and norms. The art of embracing Maori cultural values and norms as part of its brand is one of the special attributes of the airline. In overseas nations, the airline organization and its workers depict themselves as Maori cultural ambassadors of New Zealand, which has a significant impact on attracting tourists. The capability to bring life aspect of the Maori traditions must play a vital role in the promotion of New Zealand as a lucrative tourist destination. In early 2009, Air New Zealand implemented a set of brand elements (Kawharu, 2018). Workers are expected to adhere to a set of principles and rules while interacting with clients and colleagues.

Company employees are presumed to become a greater force in the shaping of corporate social responsibility primarily because they will become increasingly aware and concerned about the company's social values and ethics (Michaels & Gruning, 2018). As a result, the labor market is imagined to become an essential factor in the evaluation of a corporation's CRS performance meaning that poor CSR rating will result in strains in human resource management (Nguyen et al., 2018).

Additionally, the workforce will also increasingly require corporations to consider personal values when assigning them tasks. The business concept of Corporate Social Responsibility (CRS) has long been in existence. However, in recent decades, the business world has witnessed a surging interest in the CSR concept, mainly due to the prevailing social and environmental concerns attributed to business operations (Nguyen et al., 2018). The establishment of global environmental regulations on businesses has significantly contributed to constant market shifts that greatly impact business entities. Corporate social responsibility is no longer perceived as a gratuitous expense but is instead regarded as a core value in strategic business management (Ross, 2017).

Concepts of Whanau, Hapu, and Iwi

It is apparent that indigenous cultures are vibrant and unique and depicts the actual identity of a state. Perceptible efforts are desired to develop cultural aspects into the business world. Organizations such as Air New Zealand follows an objective that is greater since wealth maximization is in an excellent position to motivate workers and significant stakeholders (Szymanski & Ipek, 2020). Through the introduction of traditional Maori culture, Air New Zealand has a set of paradigm for other corporations to embrace indigenous cultural norms and values in the corporate world. Maori cultural values and standards were introduced to Air New Zealand slowly, with rapid conditioning of workers to cultural content throughout the corporate world. The concentration was on the incorporation of corporate social responsibility through the acknowledgment and embracing of the traditional Maori culture with the marketing of New Zealand nation through Air New Zealand. The current theory of Air New Zealand business ethics implies that the company has a corporate social responsibility towards the society and future generations. The company should be able to differentiate between good and evil, and as such, become a moral agent and act in a socially responsible way. The current theory of corporate social responsibility also considers the lack of any distinction between the firm and society, and that the company which establishes adequate confidence between the society and stakeholders also obtains the competitive advantage. Another expectation relates to the management of social issues, and the stakeholders require the company to take into consideration different expectations of society (Tamvada, 2019). The stakeholders, therefore, expect the integration of community through various acts of sponsoring and funding the foundations.

The administration brand viewpoints established the basics of what Air New Zealand customers, partners, and workers accepted to be the one of a kind qualities of whanau, hapu, and iwi (New Zealand) activities. At first, there was no inside asset that was offering necessary information in regards to the Maori culture, especially to Air New Zealand, prompting the plan of the Cultural and Client Ambassador Role to initiate Maori culture perspectives to importance inside the business (Szymanski and Ipek, 2020). The essential goal of the job, as referenced prior, is to raise getting, commitment, and mindfulness with Maori culture inside the aircraft association. Also, because of the nonattendance of the association's interior assets that accentuate the presentation of Maori culture for Air New Zealand, the Cultural and Client Ambassador Office took an aim at the attributes that delineated the whanau, hapu, or iwi disposition. It detailed an introduction outlining how indigenous Maori standards and qualities have emphatically affected these attributes.

All the attributes referenced above involve interesting rules that explain the importance and instances of the connected conduct (Szymanski and Ipek, 2020). The development of these brand characteristics created a much significant picture of the meaning of what it means to be a whanau, hapu, or iwi and the significance of the behaviors to Air New Zealand. It additionally took into consideration the between relatedness and comprehensive methodologies of Maori fundamental beliefs and standards to be actualized to Air New Zealand. All the qualities were labeled with the adage "Ko Matou Enei" - "It's what our identity is (Kawharu, 2018)."

Notwithstanding the supplementation, the Air NZ laborers were involved with information related to Maori welcome and standards. The Cultural and Client Ambassador division actualized the Air NZ Cultural pack. It contains instructive assets, for example, DVDs and booklets, which incorporate fundamental welcome, elocution guides, and a manual for five Maori social practices, explicit vocabularies to the Air NZ, and history and importance behind the spots of 20 of New Zealand's tourism destinations. Thus, the DVD parts were detailed into introductions that are screened on the in-flight theater setups of the Air New Zealand planes.

Like this, Air New Zealand presents the Maori social qualities and standards to people making a trip to and from New Zealand country. In supplement to these, authority gathering is held yearly, and noticeable executives universally are invited to New Zealand for a two-day initiative preparing channels (Szymanski and Ipek, 2020). The Cultural and Client Ambassador's quality at the authority gatherings improves the customary Maori culture inside the Air New Zealand arriving at the upper-level administration. For example, in February 2012, Air New Zealand was granted the aircraft of year improvement via Air Transport World (ATW), which is viewed as the huge honor to be won in the Airline business (Kawharu, 2018).

The stakeholders also expect the implementation of...