The annual reports for Molson Coors Brewing Company and ABInBev Company have been discussed in depth as below. Molson Coors Brewing Company doesn't contain information on forwarding looking statements, which result from future events, new information or otherwise. Undue reliance on forwarding looking statements have been omitted and have been replaced with those as of the date that they were made (Stack, 2016). The amount of information provided were presented in the most expensive fashion with very many pages. In contrast, the ABInBev company reports were filed in marketable format addressed to its shareholders, without the cumbersome detailed financial data. They were just meant to meet the legal requirements. The financial data presented have been included, but in a most condensed manner to achieve a truly marketable publication. The annual report was presented in the most inexpensive fashion with very few pages. Condensed audited financial data and other material requirements have been included within the proxy statement of the company (Sherman, 2007).
The company personality and the industry in which they operate have influenced the format design of the annual report. The company operates a chain of distribution and manufacture of beer, hence should present a more visually dramatic annual report to the public. This idea has been adopted in the presentation of an annual report for both ABInBev Company and Molson Coors Brewing Company. The message is expected to be conveyed more efficiently this way (Zimmerman, 2014).
For ABInBev Company, the information on audited financial statement and footnotes have been condensed in more fashionable and marketable way. The annual report for ABInBev Company contains management analysis and discussion of the condition and results of the business finance in a period of two years. The general company business description and the environment they operate in recent times have been stated. Information on related companys business segments, companys stock market price and dividends paid have been summarily described. Others include the list of the directors and executive officers of the company, audited financial position, statements of income and notes posted by the company over the previous one year (Lobo, 2013). This information has been summarized for clarity purposes and efficiently convey information on the position of the company.
Beginners guide to financial statements. Retrieved from http://www.sec.gov/investor/pubs/begfinstmtguide.htm
Lobo, G. J., & Zhao, Y. (2013). Relation between audit effort and financial report misstatements: Evidence from quarterly and annual restatements. The Accounting Review, 88(4), 1385-1412.
Merrill Lynch. (2007). How to read a financial report. Retrieved from http://www.scribd.com/doc/11755202/Merrill-Lynch-How-to-Read-a-Financial-ReportSherman, H. D., & Young, S. D. (2001, July). Tread lightly through these accounting minefields. Harvard Business Review, 79(7), 129135. U.S. Securities and Exchange Commission. (2007).
Stack, M., Gartland, M., & Keane, T. (2016). Path Dependency, Behavioral Lock-in and the International Market for Beer. In Brewing, Beer, and Pubs (pp. 54-73). Palgrave Macmillan UK.
Zimmerman, J. L. (2014). Accounting for decision making and control (8th ed.). New York, NY: McGraw-Hill. Chapter 1, Introduction (pp. 118) In this chapter, the author introduces basic accounting terms and functions that are regularly used by managers.
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