Alternative Service Delivery Offered by the Wema Bank ALAT System

CHAPTER ONE

INTRODUCTION

Digital finance has been noted to be one of the essential tools for a considerable number of societies that lack proper access to conventional banking infrastructure (Leeladhar, 2005). In most cases, for instance in Nigeria, the clients are always seeking the disruptive solution that tends to bypass the culture of bricks and mortar. The reason is to try and provide boundless, branchless banking that helps in mitigating the financial barriers that are adversely affecting the lives of the people. ALAT by Wema bank was established in May 2017 as the highly digitalized bank in Nigeria. The ALAT system permits the customers to carry out banking transactions without necessarily visiting any branch of the bank in the country. ALAT was created to take care of the need for the modern day digital consumers who are in dire need of banking system that entirely understands as well as matches the financial customer's lifestyle in consideration to the value for time and higher levels of responsiveness. Recently, researchers claim that digital banking help people to save more money and time that they would have used to gain access to the banks in various parts of the world (Mbutor and Uba, 2013). For instance, banking customers using ALAT can save a lot of money with the simple automated saving plan and earn over 10% yearly interest, which is almost three times the rate offered by the standard banks. Furthermore, they help people to get financial loans on a short-term basis with no paperwork or collateral being provided before one can gain access to such services. Digital banking also allows the consumers to carry out some banking transactions such as personal savings, loans on objectives, card regulation, as well as the virtual dollar (Central Bank of Nigeria, 2013). Thus, the leading aim of this dissertation will seek to determine the impact of using alternative service delivery systems such as the ALAT on financial inclusion in Nigeria.

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Background Information

Recent studies done by Mbutor and Uba (2013) have shown that gaining a proper understanding of the significant link between finance and the growth of the economy remains the chief concern for economists. As a logical and professional extension of such form of inquiry, economists have increasingly shown interest in the techniques and financial inclusion, or the enhanced access to and the utilization of formal financial services (Huefner and Bykere, 2015). Economic policymakers have broadly embraced such lines of inquiry with urgency following the economic as well as financial crises, which has made them seek to understand the factors augmenting participation in the financial system and those deterring the efficient utilization of financial services. Leeladhar (2005) suggest that economic policies that tend to target the well-being of the banking systems in any country are always active as compared to the targeted strategies.

Furthermore, recent surveys have shown that the shutdown of high profile banks has lower chances of using core financial products over a specified duration (Mbutor and Uba, 2013). According to Huefner and Bykere (2015) it was noted that financial inclusion in nations with considerably well-established banking systems affects access to commercial goods as the access happen to raise with the amount of income earned, employment opportunities, levels of education, ownership of a stable bank account, high level of knowledge about money, as well as proximity to different financial institutions in the nation. However, according to Mbutor and Uba (2013) financial inclusion is enhanced today by the possession of a mobile phone, interest in monetary issues, the status of joblessness, but falls with the urbanization levels in the region. In the studies, Mbutor and Uba (2013) have suggested that inefficient supervision of the banking sector in Nigeria has been the leading cause of poor financial inclusion in the nation. However, the national government and the financial organizations are doing their best to adopt international strategies being utilized in other countries to enhance economic integration in all parts of the world.

Nigeria is a nation that has a large number of youths as well as an active adult population, and ALAT will remain the solution to this demographics financial needs. It is worth noting that ALAT meets such strides in the banking sector because it is an innovative platform that is designed for the youthful generation in the world today (Central Bank of Nigeria, 2013). Thus, ALAT is intended for the students, young adults, youthful professionals, as well as businesspeople with an intention to try and ensure that they meet their dynamic needs in life. Most products offered by ALAT are an excellent tool that can be used to meet the ever-rising demand for the young Nigerians to save more money and lead a flexible lifestyle. The saving options are made up of three primary good such as the Flexi goals that permit the users to keep a certain amount of money on a daily basis but only withdraw fifty percent of the overall amount once per month (Mbutor and Uba, 2013). The fixed goals allow for daily, weekly, or monthly saving of many without the user being able to withdraw any sum of money until he or she meets his or her objectives. ALAT has been diversified to a level that it provides short-term loans, virtual dollar converter cards, as well as payment scheduling services. Thus, all these flexible offerings have so far proven to be very helpful, and it will drive Nigeria towards attaining financial stability in the nation.

Since the launching of ALAT in 2017, the Nigerian market has responded positively resulting in the group attracting over two hundred and eighty thousand customers countrywide with a deposit of over two billion Naira being made by the consumers (Central Bank of Nigeria, 2013). This shows that there is still a lot of space to enhance the industries reach as they continue to create as well as an upgrade to offer more solutions that match the people lifestyles. The progress of ALAT can be marked by the fact that it has been one of the recipients of several awards for its digital services. All the success attained is credited to the innovative and aggressive team of employees who have vast skills in financial matters, particularly in the technological sector (Mbutor and Uba, 2013). The company also has partnered with technology-based firms that in turn have assisted in spearheading the growth of a vibrant financial technology ecosystem that can proficiently serve the entire nation. The collaborations have helped the country in meeting the various needs of the consumers through proper structuring of the ALAT project. It is essential to note that most financial institutions cannot offer long-term solutions to all the people in the nation but can facilitate it. WEMA bank through their ALAT digital program is trying to do their best to help the people in the country to have easy access to banking services at any time and place (Raina, 2015). ALAT has brought a great deal of influence on the local societies that stretch far beyond the provision of digital baking services. ALAT prides itself on the extensive corporate social responsibility plans that consist of small activities that when merged make a significant effect on the lives of the Nigerian people (Mbutor and Uba, 2013). Actions performed by the firm consist of cleaning of the coastal beaches, donation of learning materials to public institutions, and many more. The ALAT group also seeks to help the young people in Nigeria to gain access to higher education and job opportunities through their internship programs. ALAT also runs campaigns that are designed to expand financial literacy levels in the society, which is one of the vital tools that help people in proficiently running their activities in the nation (Raina, 2013).

Statement of the Problem

At the moment, the Nigerian economy is falling; financial inclusion may not offer the full solution to all the problems facing the people in the nation. It is essential to note that financial inclusion makes sure that regardless of the people's income levels, all the people and business venture have equal access to the necessary financial services products. Provided that the fact that a significant fraction of the Nigerian population is made up of low-income earners holding an enormous chunk of the country's untapped funds, enhancing access will promote the accumulation of money, creation of loans, and stimulation of investment activities. Kwashie (2012) estimate that Nigeria could have noted a significant amount of growth on financial inclusion terms if all the social and political factors are held constant. Nigeria has realized great success in the area of financial inclusion, but this still leaves out over forty percent of the adult population in the country and almost ten percent of the people who do not have the necessary technology to use the digital banking services. This is the core reason why the government of Nigeria has decided to set financial inclusion as the central pillar of the Financial System Strategy 2020 whose primary objective is to make the nation one of the biggest economies in the world by 2020 (Huefner and Bykere, 2015). However, the plan is drawn back through lower literacy level, high inflation rates, inadequate salaries, and increasing poverty in different parts of the nation. For that reason, the federal government, as well as other financial bodies, must take proactive measure to make sure that there is increased financial inclusion, which may include eschewing any banking laws and regulation that tend to discourage people from saving their incomes in the financial institutions.

The Main Research Question

Provided the following discussion on the topic, the central research question has been created as follows:

"What are the roles of the alternative service delivery offered by the Wema Bank ALAT system that best describes their effect on financ...