Ads Per Day: How Many & How Long? - Essay Sample

How Many Advertisements People See in a Day Averagely, and How to Make Advertisements Stay in the Memory for Long

Have you ever wondered how many advertisements do people see daily? It may be hundreds, thousands, or dozens (Tunikova, 2018). A group of researchers from the marketing company, Yankelovich, Inc. argued that a person is exposed to averagely 5,000 advertisements per day (Tunikova, 2018). These statistics might excite firms intending to use advertising as a method of marketing, but they should understand the content they display or relay to the consumers is what captures them and even makes them to remember in the future about the advertised product or service.

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The other challenge is when the advertisements become more, the less effective they get. It is primarily due to high competition from other competing firms, and an ever-plummeting attention span, some brands can struggle to register steady sales margins even after advertising their products (Donelson, 2010). To increase the attention span of the consumers, firms need to result in value-added marketing and high-quality marketing in terms of brand name, uniqueness of the marketing messages and appealing graphics. Donelson argued that the best mode of advertising targets to solve the current and future challenges of the consumer (Donelson, 2010). A memory trigger is a facet that connects the benefits the client wants to get to the one's the firm is offering (Donelson, 2010). Therefore, the essence of incorporating value-added marketing and high-quality marketing is paramount for any success of an organization.

How Advertisement Subverts Stereotypes Around Gender and Race

In the current world, advertising has swerved more on gender. The real-world advertising fosters cultural integration and often subverts gender or race-based stereotypes. The stereotype smasher can be depicted in the advertisement of always #LikeAGirl (Kemp, 2018). This advertisement advocates that neither boys or girls should be judged based on their gender. The fearless feminist is another advertisement that encourages millennial females to use their creativity and digital acumen to challenge their status quo or break the glass ceiling in political, medical, and technological fields regarded as male-dominated (Kemp, 2018).

References

Donelson, D. (2010). The dynamic manager's guide to advertising: How to grow your business with ads that work. Retrieved from: https://books.google.co.ke/books?id=SCbMNTTTAXwC&pg=PT17&lpg=PT17&dq=How+many+advertisements+do+you+think+you+see+or+hear+every+day,+where+do+you+see+them,+and+what+makes+an+advertisement+stick+in+the+memory&source=bl&ots=KfXNaXGiCB&sig=ACfU3U01_RUOvFzwJ9HjTApjhyvHPZxNlw&hl=en&sa=X&ved=2ahUKEwjd6qHGg9TnAhWK3eAKHWZOCGIQ6AEwCXoECAkQAQ#v=onepage&q=How%20many%20advertisements%20do%20you%20think%20you%20see%20or%20hear%20every%20day%2C%20where%20do%20you%20see%20them%2C%20and%20what%20makes%20an%20advertisement%20stick%20in%20the%20memory&f=false

Kemp, N. (2018). Six stereotypes smashers of women in advertising. Retrieved from: https://www.campaignlive.co.uk/article/six-stereotype-smashers-women-advertising/1458791

Tunikova, O. (2018). How many adds do you actually see daily? Retrieved from: https://stopad.io/blog/ads-seen-daily