6 Principles of Persuasion: Reciprocity, Boost Conversations & Business Growth - Essay Sample

Introduction

The six principles of persuasion entail skills and elements used in the business firms or workplace to persuade the clients into buying one's goods or even accepting the company's services—also, the aid of the principle in boosting conversations between the clients and also the business personnel.

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Reciprocity

Cialdini, states that by giving out gifts to customers, it will increase the chances of the customers to purchase more goods (Cialdini, 2018). In order for reciprocity to be effective, the gift must be at all times, meaningful, unexpected, and also customize differently and attractively, and also by giving out of gifts increases the number of tips.

Authority

It is the idea that persons follow the lead from experts. For someone to qualify as an authority, one has to possess excellent expertise skills and be trustworthy (Swart et al., 2016). Persons who tend to have a high degree in specific expertise tend to persuade someone more excellently and professionally.

Cialdini also states that when a salesman uses the word "However," the salesman will be able to set up trustworthiness (Swart et al., 2016). The impact of introducing knowledge experts is to persuade the clients also attract new clients, thus increasing profit in the company.

Scarcity

It refers to what people do not have or do not have in plenty. Scarcity tends to increase and add value to a particular item. It can own the explanation that limited items tend to attract buys (Tewari & Gupta, 2018). For example, when one sets up limited items in a store, this will limit the customer choices, and thus, the customer will buy the goods in plenty.

Consistency

When one tends to remind the employees or someone of one's verbal commitment, the statement tends to be active and also increases in compliance (Cialdini, 2018). When one has verbal commitment, it will be able to persuade the clients in the right way and thus attract new ones since the level of the customer serving method is one of a kind.

Liking

Cialdini states out techniques that one can use in order for someone to like them. One should utmost highlight similarities and always provide good compliments (Cialdini, 2018). One can highlight similarities by evenly matching it to the other person's body language or even the tone. Compliments have also been found to be active and also increase one's tips.

Consensus

The consensus principle bases on the idea that persons are likely to perform a job when they have experienced others performing it (Swart et al., 2016). Social proof tends to offer one validity and feasibility to one's decision making. Validity tends to reduce one's doubt when making a choice.

References

Cialdini, R. (2018). Speaking of psychology: The power of persuasion. PsycEXTRA Dataset. https://doi.org/10.1037/e507392018-001

Swart, P. D., Vlok, P., & Jooste, J. L. (2016). Broadening the influence of asset managers through the six principles of persuasion. South African Journal of Industrial Engineering, 27(2). https://doi.org/10.7166/27-2-1256

Tewari, S., & Gupta, A. (2018). Pre-suasion: A revolutionary way to influence and persuade. Journal of Marketing Communications, 26(4), 454-456. https://doi.org/10.1080/13527266.2018.1504811