The Use of the Ultrafast Camera to See Around Corners Essay

Introduction

This new product includes the use of laser light in creating hidden images around corners. Currently, there are no products that are around corners in both the military field and industrial cleanup (Heaven 9). Ideally, this product will be of benefit to the military, transportation system and industrial cleanup applications. This product will serve best at the dangerous and inaccessible locations; for instance, in warfare, inside machinery with moving parts and contaminated areas. The brand name will be the ultrafast camera. This name will be referred to the product which uses laser light to create hidden images around corners. The pricing for the product will depend on the range of surveillance. Since this is a new product, the pricing strategy will not be dependent on the 'competitors.' Distribution and Supply Chain Strategy will involve the social platforms where the product details will be identified together with the contacts for the company. Buying habits and preferences will be influenced by the customers who are need of looking around corners; these include the military, transport system and the industrial sector.

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Product description

Ideally, this product uses the latest technology on the laser beam and its application to see beyond the direct line. Unlike the normal camera which only sees objects that are right in front of them, this technology will enable the users to observe objects around corners (Heaven 9). Hidden scenes will thus be seen through laser beams which are scattered by multiple reflections. Through this process, the photons will be able to reach the camera at any point in time or place. Basically, the approach aims at using scattered light in making the best out of the use of cameras. The computer system will be used to overcome the challenge that comes with the teasing part of the information from the photons.

The Target Market

The main target market for this product will be divided into two major segments. The two segments will be defined by the gender, income level and age of the population. Primarily, the target market for this product will be the personal and commercial use. The technology will target those who want to share life moments and amateurs who want to use the product in safety protection like the military. The product will range from simple to complex shoot cameras which can be used by both for personal and corporate issues.

Identifying characteristics

The basic consumer profile will include college students ranging from 15 to 24 years. Their product will be designed for the basic operations, which include the photo and video shooting. Basically, the product will be covering a short range of distance between corners. Their pricing will be relatively low as compared to those used by the military force and the commercial sector.

The second consumer profile will involve customers who are in search of professional quality videos around corners. This secondary profile will mainly include the middle-class people aged between 30 and 40 years. The videos will be defined by the full HD and standard frames per second. Besides, they will be able to cover a wide range of distance. This means their prices will be slightly higher.

Basic needs, wants, preferences, or requirements

The buyer wants, and preferences will be defined by the intended use of the product. For instance, the commercial sector may involve complex and larger scale demand for the product because they have some corners and hidden places which they may need to observe. The military force, on the other hand, will have their buying needs and preference determined by the accuracy and sensitivity of the ultrafast corners. This is because they are in need of accurate cameras which may enable them detecting any light change of the target within a hidden object or corner (Marsh).

Consumption characteristics

The consumption characteristics include the entertainment purposes like photo taking and shooting activities. Commercial sectors like the industries which are in need of sensors that may detect any changes in moving parts; something which cannot be easily viewed through the normal cameras will form some of the consumption characteristics (Ma et al. 2014). The need to have a system that can detect targets around the corners will also define the reason why the military may want to focus on the product.

Product Strategy

The product strategy will mainly involve the use of technology and science in modifying the current use of cameras in reflecting images which are right in front. This product will aim at making a better view of areas not easily seen through the use of the current camera. Ideally, it will involve the use of laser beams which will be scattered so that the multiple reflections are seen. The key consumer attributes that will come with this product is the ability to see around corners. This strategy will involve initiatives which will be technically put into consideration.

Brand name

The brand name will be Ultrafast cameras. This brand name is mainly influenced by the fact that the product is not similar to the commonly known cameras.

Major features and benefits

Major features of this product will include the laser beams source, the sensors, and computer system. The computer system will be used to exploit the scattered light which is mostly ignored by most of the ultra-fast imaging technologies. This will mean the first and subsequent photons reaching the sensor will be focused (Ma et al. 2014). Unlike the other cameras, the aspect of multiple reflections will make it easy for the camera to record the reflections from some photons. This includes the reflections from objects around corners and hidden places.

Differentiation/positioning strategy

Since this company will exist in a competitive world, it will identify some of the most important values and benefits which come with the product. This additional value will be included in the positioning and differentiation strategy. Our differentiation strategy is best defined by the use of multiple scattering and its relevance increasing images around corners. Unlike other cameras, this ultrafast camera will be able to record images after every two picoseconds. This is the same time that the light in normal cameras takes to travel a distance of 0.6mm. The precision that comes to recording the images is fast and accurate. The technology used will include the computed tomography that is used in X-ray, CAT-scans (Schechter).

Supplemental products

The customer added services would include the computer applications which will be used to compare the images that have been generated from some diverse laser positions. This software will ease the likelihood of estimating the position of an object.

Pricing Strategy

The pricing will be determined by the range at which the ultra-fast cameras will be able to view the hidden images. Besides, it will be influenced by the clarity of which the user wants to see the images. The higher prices will be determined by the camera if it has high precision (full HD) and covers a long distance.

Price comparison to the competition

There are no pricing comparisons because the product will be one of a kind. The product will be a little modification of the commonly known cameras which are used for straight lien recording and shooting.

Specific pricing tactics

The pricing tactics will be mainly determined by whole scale consumption and demand. Those clients that would prefer buying the product in large scale will be given discounted prices and offers on the product. This will mainly aim at increasing the economies of scale. Incentives will be given to customers who will refer other customers after they have bought our products. They will be discounted and given free basic ultrafast cameras for personal use.

Distribution/Supply Chain Strategy

Overall supply chain strategy

The supply chain will be influenced by some factors which include the size of the target market and the production capacity. The amount of product service that will be needed will also determine the distribution intensity (Schechter). When the pricing and promotion strategies are defined, the distribution strategy and supply chain will be defined. The medium for supply will include social platforms like Facebook and the company website.

Channels and intermediaries

The channels for the intermediaries will mainly include agents who will be working for the company. These agents will be required to distribute the products to the targeted market. They will be working with the company in identifying information from the target market; specifically for the improvements that they would want. The tactics designed to improve the forms of utility will solemnly depend on the distribution strategy and the availability of our agents in different parts where the product is required.

Integrated Marketing Communication (Promotion) Strategy

For the product to meet the needs of the product and the associated price, there will be the connection to the target customer through the use of marketing communication. This effective communication approach will make it easy for the customers to understand the product and its relevance. Through some communicating tools, the target information will be easily defined (Velten 2016). This will include messages, activities, and, media used by the company in communicating with the target market. The promotion strategy will be defined by the persuasions on the purpose and benefit of the product. The main marketing communication to be applied in this situation is advertising which defines the ideas about the product being sold. Through mass media, the target individuals will be reached. The advertising will consider their profile characteristic of behavior.

Consumer promotion elements

Personal selling

This will involve the use of people who will be responsible for developing relationships with the customers. The main goal of this consumer promotion approach is to demonstrate how the product is used and the added advantage that comes with the product (Velten 2016). Through face to face interactions, the target customers will be able to understand the customer needs and at the same time influence them to buy the same.

Trade (channel) promotion elements

Sales promotion

This will include the sales promotions which are effective marketing strategies used to temporarily boost the sales of a given product. The main emphasis of the sales promotion approach will be the identification of the basic value added to the product (Velten 2016). Wholesalers will be selling the product through offers and discount on the number of cameras bought.

Categorically, this marketing plan includes the use of an ultrafast camera to see around corners. Ideally, this product will be of benefit to the military, transportation system and industrial cleanup applications. Unlike the normal camera which only sees objects that are right in front of them, this technology will enable the users to observe objects around corners. The main target market for this product will be divided into two major segments; that is the target market for this product will be divided into personal and commercial use. Primarily, the buyer wants, and preferences will be defined by the intended use of the product. The consumption characteristics include the entertainment purposes like photo taking and shooting activities and the commercial sectors. Ideally, the product strategy will mainly involve the use of technology and science in modifying the current use of cameras in reflecting images which are right in front. Through some communicating tools, the target information will be easily defined. This will i...