The Super Bowl: A Sports Fan Event of Significance - Essay Sample

Introduction

The Super Bowl covers great yearly sporting event in the United States regarding viewing single game television. Extensive entertainment is associated with the game through commercial advertisement which in a period of 30 seconds of time in the air cost three million dollars. The paper analyzes the significance the Super Bowl has as a sports fan event and its connection to the greater industry, cultural, social and economic based themes.

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Importance of Super Bowl has as a Sports Fan Event

Super Bowl Sunday is the second largest day of consuming food and all about the party thereafter which every fan wants. Sports is essential because fandom closely associates with social status. Elevated status of Super Bowl entertainment contributes largely to the fan's enjoyment of the whole telecast. The competitiveness of the game contributes primarily to fans enjoyment. The specific teams competing and the commercials also serve to create a sense of pride and enjoyment. Super Bowl contributes to a large extent in terms of commercial consumption patters of college students during the period of Super Bowl telecast. Using humor in the advertisements creates a possibility of people to purchase various products displayed during this period.

The Super Bowl Sunday acts as de facto holiday with no major holiday around it providing a stopgap break for a cold and snowy winter for the country giving individuals something to look forward to. Football is claimed solely by the United States valuing the blue-collar ideals of brotherhood, toughness and hard work which is emulated by the fans. The Super Bowl provides the fans with a gambling chance with no clear indication of who will win with a 50/50 possibility with little care on who is going to win but just for the love of the sport. It has a two week build up ensuring everyone is aware of what is happening with a championship made of a single contest providing the fans with the best experience.

Super Bowl Connection to Wider Social, Cultural, Industry-Based Themes

Culture

There is a shift in the United States television culture through the segmentation if huge groups of fans through the internet and cult television. Television culture occurs through strategies of programming through analysis, news tabloidization, family drama yuppification and police show hybridization (Coombs & Batchelor, 2013). The Super Bowl has integrated itself into the popular culture in commercials entailing celebrities to raise the costs of the commercials (Johnson & Lee, 2011).

Economic

The Super Bowl experience has a hyper hyping of the commercial discourse. The fan base of the Super Bowl has been largely studied on how they attuned to the advertising event compared to the game itself. The event takes place annually with the most expensive commercial slots in the year of broadcasting. By the year 1985, 30 seconds of Super Bowl period costed an average of half a million dollars causing the price to increase to a million dollars by 1995 (Coombs & Batchelor, 2013). One demographic group that watches the Super Bowl are the College students who also have been found to want to spend money on the advertisements displayed during these events.

Social

The gathering associated with watching the game during Super Bowl ignore the competition in favor of good company hushed during the commercial breaks. College students is considered as the ideal target market for the advertisements because of their ease to discretionary spending and affinity for popular care (Johnson & Lee, 2011). The advertisements in Super Bowl have the characteristics of originality, creativity, and humor which increases the probability of positive influence towards advertisements sparking interest in the college students.

References

Coombs, D. S., & Batchelor, B. (2013). The Whole World Isnt Watching But We Thought They Were The Super Bowl- Christopher Martin Jimmie Reeves. In American History Through American Sports: From Colonial Lacrosse to Extreme Sports (pp. 213-236). Santa Barbara, CA: ABC-CLIO.

Gray, J. A., Sandvoss, C., & Harrington, C. L. (2007). The Anti-Fan Within the fan: awe and envy in sports fandom- Vivi Theodoropoulou. In Fandom: Identities and Communities in a Mediated World (pp. 316-327). New York, CA: NYU Press.

Johnson, J., & Lee, D. (2011). Super Bowl Commercial and Game Consumption for the College Demographic. The Sport Journal. Retrieved from http://thesportjournal.org/article/super-bowl-commercial-and-game-consumption-for-the-college-demographic/