The Power of Media in Politics: Research Paper

Introduction

Mass media has an outstanding way of influencing the society and the entire country at large. Media such as the magazines, local dailies or the newspapers, radio, televisions the social media platforms have the capability to come up with their own conclusions when giving out reports on the current events. This power that is possessed by the media is very essential for both the government and the opposition. According to Edward S, Harman, he describes mass media as a system that is used in communicating symbols, messages to the people. It is mostly used for entertainment purposes but in between, there are news and educative programs that are aimed at providing information to the general population. It poses advantages and disadvantages to either side of the politicians.

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Issues regarding the power of the mass media based on the current political situations are more common. From the research that has been undertaken, it has been found out that mass media have a direct influence on the different political parties. The media stations have been found only to focus on the interest of the political parties during political rallies.

How mass media report events of politics is much difficult to conflict. Through their aims, mass media are mostly grouped as the force of connection in the contemporary democracy. Mass media has got negative influence in the politics thus causing the problem with democracy. The mass media basically dwells in minor political agendas such as political parties leaving individual citizens agendas and the general public agendas unaddressed. The current literature clearly illustrates that mass media has an effect on the major political agendas they impose. The high ranked politicians have much influence on the media agenda since they only fulfill the news criteria controlling the modern mass media.

In many countries, the government owns the major media houses and stations. So, when it comes to issues that are concerned with the state and the government offices, the media tries as much as possible not to expose the bad side of the events but instead focus on the better side. This they do to protect their jobs. In addition, the media is expected to provide a free and democratic system, of late it has failed to do so instead they serve the preferred purpose as it gives biased and impartial information sources. Otherwise, the media has become in a way only to serve the agendas of the influential politicians.

For instance, one of the highly popular news stations such as the fox, Aljazeera and CNN are generally comprehending to favor democratic party and the liberal side of the political reign. If a politician moves to a macro media broadcasting, most of what general citizen get to hear or see on the screen, therefore holding an important way to influence public views by making the speaker or broadcaster to pursue the population on a given statute law. Whereas the influence of media does not necessarily focus only on political position but also covers a lot of news or reports. For example, this is clearly seen during president Donald trumps politics campaigns journey he used media attention to cause influence to allocate his political campaign successfully.

Hillary Clinton who was also running for the presidency did not involve the media during her campaign period. This had a negative effect on her quest to be the president of America. on the other hand, Trump who was her rival gained popularity through mass media making him to win the race. Through doing this he saw himself as a winning candidate based on small media exposure only. He later bragged many times about how he was able to beat his opponent spending no money on politics.

This happened basically on every news as majority concerned with issues of Trumps hot story people were bored to associate with him and elect him as the president. Media pressure is due ultimate in disrupting technology, they have the ability to change information deliberately. importance of using some media to enforce campaigns conflict in American democracy i.e. indirect persuasion with the use mobs and cities to become the counter-persuasion. Media played an important role in American politics and the world at large. Since it covers the basic stories that are related to politics, but they do it in favor of other specific political parties thereby influencing the general public in certain issues, media houses have been found to have more powers since it has shown great political influence in countries like America.

Media houses are also ultimate in descriptive technology. They have the ability to alter information deliberately. During campaigns, they tend to focus their attention on specific candidates. They also offer mass awareness of the voter mobilization so that they turn out in large numbers to elect the leaders of their choice. They use different media platforms such as YouTube, Facebook twitter to address their issues. Several numbers of political candidates uses the money to identify their supporters, building a political environment for them and to come up with several coalitions. Although social media has been keeping track of records for generating population engagement. it has been proven too challenging to sustain this.

The importance of using social media to enhance campaigns conflict in American democracy. Ie indirect persuasion. With the use of media, citizens have become the center of persuasion. Media has power in a symbol and a form of persuasion. This power is seen where it controls the mind of readers indirectly. Another fact of the impression in the analysis of media power is the accesses. Institutions depend on their scope of portions to access to public and communication events. Research on media controls and media impact face some obstacle i.e. lack of fluctuation in information and openness in information given, prevention of detection of campaign and news media are that measure of exposure is very poor. To measure exposure, the researcher mostly uses error-prone variables such that whether that given respondent is a resident of that particular country where that news is circulating.

Both lacks fluctuation in balancing messages and problems in measuring exposure are main obstacles to discover media impacts. This research of media conflict has enabled employment of some schemes to touch on those challenges. Nevertheless, some study monitors directly news media persuasion. media is a central connector which plays an important role in creating awareness to the public concerning the happenings of the country and world at large. Majorly in areas in which the targeted audience are illiterate. from the empirical study, the impact f media on how it covers areas such as disability, change in climate and societal development. From the research, the evidence shows clearly that media leads the information with which the audience can get and understand. But they highly concentrate on the issues of politics only to please the politicians. These politicians are the major controller of the media houses. And also, to gain popularity.

In those places in which citizens do not have access to media and other forms of media platforms, they tend to rely so much on the information they get through the air by media. Manufacture consent basically illustrates the role of media in constructing a public belief and attitudes and how it relates to social change. The invention of digital media has displayed that the world consists of the mass of circulating and contradictory information. One effective communication between different groups has been made easier by use of electronic media consistently edit and make information available to the audience.

Based on the stopping content number of privileged groups leads to the production of media accounts including social and political institutions and other interested groups. Those only associate and interact to form issues pen to discussions but the outcome can limit message to which audience have access. The interrelationships of media content to the intended audience is in many ways, for example, policymakers can both bring information to different media and try to expect the response from the audience to the way in which policy is modified and presented.

News sometimes may appear as disorderly flow f information. The media response to the issue of finance illustrates people compete for ideologies to gain legitimacy. This financial crisis is due to loans that were often given to people and institutions which was not paid back for major tenures labor parties was socially democratic and believed that market bringing profits should be curbed.

In 2011, some media group in universities undertook the news coverage in UK and attitudes and beliefs about unable people. The analysis indicates that there was an important increase in reporting disability. The subject was mainly politics which describes impaired people in sympathetic. Hence focusing on disabled benefits and also fraud has increased. In addition, the evidence media coverage combined with processes of logic, disable people themselves express disappointments at some of the press.

Media gains popularity especially at the time when elections are to be conducted. Majority of the citizens of any country uses media to access the development records of the previous leaders. And to monitor the development agenda of different politicians that are vying for different posts. They also access to have information on the current developments of the general elections. Through this, it has shown that the social media role in politics is increasing gradually and continuously.

It poses a possibility in influencing the decision made by the individuals of a country or an area with the political divide. Mass media have got pros and cons when it comes to politics. The pros include; it makes it very easy for the general public and the politicians to get full information of the upcoming events, arrangements of the political parties and the nomination of various persons to represent the party in the general election.

Secondly, social media provides first-hand information as there is no middleman that is involved that would otherwise alter the message to be passed. Hangouts have been created by different politicians to enable them to interact directly with the voters thus enabling him/her to sell their policies to the public and try to persuade them to elect them in the different fields they are pursuing. For example, in the USA the political parties had organized for platforms that they could communicate with the citizens of America by showing them what they tend to achieve should they be elected.

The political parties have assigned technology experts to help them in achieving their objectives of using the mass media. Then the media houses have come up with debates in which the politicians are able to dialogue with the voters. They provide an opportunity o the voters who were initially passive participants y engaging them in open dialogues through social media. E.g. during the former president of the united states of America Barrack Obama campaigns, he came up with an idea of active participation of the people in the preparation of the election period. This is still fresh in the minds of the people of that country and they still to date try to emulate what Obama started.

Finally, social media has eased the access to current information, as the citizens can use their smartphones to look for the developments. This they can get at all the times irrespective of where they are.

However, as much as media has so many advantages, it has got disadvantages that should be addressed. These include; Some politicians have made the media to be a tool for spreading propaganda and giving out false accusations on their opponents so as to gain c...