Survey Research in the 20th Century: Evolution, Methodologies, and Challenges - Paper Sample

Paper Type:  Essay
Pages:  2
Wordcount:  455 Words
Date:  2024-01-25

Since the 20th century, survey research has been employed to enumerate, describe, and comprehend society. The survey has been used to account for the happenings of the community and the trends, progress, and gains it has accrued over a while. Surveys are widely conducted by querying people about themselves and what they contemplate, using their feedback as the primary data on which these figures are premised. Further recently, other data sources have become readily available that may assist scholars in having a better perspective of society, in specific data that are reproduced in massive quantities. They include sensitive data, search components, online workings, and social media statistics. Survey experts employ and come up with mechanisms to collect and interpret these distinct types of data.

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A questionnaire is a research tool comprised of a sequence of queries (objects) designed to obtain responses in a structured way from survey participants (Saleh et al. 2017). Questions may be structureless or hierarchical. The contributions of topics to particular questions (accessories) on a standardized questionnaire may be tabulated for quantitative tests into a proportion or indicator. Questions must be structured so that participants can read, interpret, and respond meaningfully to them.

Response rates vary according to the way questions are posed to the respondents. It is possible that poorly articulated or vague inquiries would lead to irrelevant answers of very little significance. In principle, questions should flow logically from one to the other (Saleh. et al., 2017). Queries should stream from the slightest cautious to the most susceptible, from the convincing and interpersonal to the perceptual, and from the extra general to the more specific, to produce the highest response rates. It is always important to pay close attention to response rates while conducting a research survey A Likert scale query is a measurement tool where a sample uses questions based on the scale. In the Likert scale survey, participants cannot pick between 'yes/no,' there are clear decisions based on 'agreeing' or 'disagreeing' on a specific issue of the study (Speklé, 2018).

Professionals in survey methodology are found in academic circles, governance, and industry in the country currently. The application of concepts from subject areas such as facts and figures, related fields, and computer science involves obtaining more significant survey results within the empirical dimensions of assessments (Speklé, 2018). Each survey includes a variety of design and execution judgments, and each determination can impact the consistency and legitimacy of the outcomes.


Speklé, R. F., & Widener, S. K. (2018). Challenging issues in survey research: Discussion and suggestions. Journal of Management Accounting Research, 30(2), 3-21.

Saleh, A., & Bista, K. (2017). Examining Factors Impacting Online Survey Response Rates in Educational Research: Perceptions of Graduate Students. Online Submission, 13(2), 63-74.

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Survey Research in the 20th Century: Evolution, Methodologies, and Challenges - Paper Sample. (2024, Jan 25). Retrieved from

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