Introduction
Business organizations render services and sell goods to their customers in attempts to make a profit. However, some businesses are excelling than others courtesy of the compelling product and service quality. The characteristic difference between such organization pertains to their management, or rather, leadership. Naturally, effective leadership yield quality goods and services as well as productivity among employees. The net effect of this strategy is a competitive advantage for business organizations (Kim, Kim, Woo & Hyun, 2015). In this dimension, competitive advantage is a function of effective organizational management.
Quality and Competitiveness
Competitive advantage is a product of effective management of organizations. However, high-quality goods and services come first. It, thus, becomes a cascade that begins with effective management, followed by quality service delivery, and finally a competitive advantage. This is a common phenomenon with every consumer (Kutz, 2013). Consider a situation where a consumer invests his hard-earned money in buying a smartphone. Ideally, the consumer expects that the new device will serve him long. However, that does not materialize as hiccups that hinder its optimum performance hampers the newly-acquired smartphone. As such, the consumer is disappointed and vows not to buy such a brand again. The converse of this is true, and thus, quality influence consumer decision during purchase (Kutz, 2013).
In this dimension, that business that will satisfy the desires and demands of consumers stands to capture the market, and this means that it is highly competitive than rivals. Quality service delivery is the trigger here, and because the quality is a derivative of effective management, there is a need to embrace effective management and leadership in organizations. Regarding competitive advantage, leadership is necessary for making product decisions (Kutz, 2013). Product decisions under the umbrella of effective leadership revolve around production, quality, distribution, promotions, pricing decisions as well as targeting of target markets. In this part, competitiveness is achieved through high quality and efficient production, time delivery, appropriate pricing as well as proper market segmentation and targeting (Kutz, 2013). This is a characteristic feature of organizations governed by effective and sound leaders. It takes the efforts of effective leaders to adopt an effective leadership style to achieve organizational success.
High-quality goods more customers and retain the existing (Kurtz, 2013). However, the converse of this is true. As such, objective and effective organizational leadership is instrumental in acquiring competitive by eliminating consumer-based problems that potentiate dissatisfaction among consumers (Kurtz, 2013). For instance, putting mistrust, employee oppression, inhibition of skill changes among employees as well as demotivation is the primary target in this case. Employees will poorly perform when they are not trusted, and they will leave the organization when oppressed. Demotivation and inhibiting changes in their skills is a trigger to poor performance. Leaders aim at eliminating these vices from their organizations so that their employees can efficiently delegate their duties. In some cases, leaders may choose to delegate his or her duties to the junior staff as a way of motivating them.
Effective Leaders and Leadership Styles
The leadership behavior put in place by leaders in their respective organizations spell the difference between success and failure. For instance, when a leader embraces product, change, and employee-centered management, efficiency is imminent, and this further trigger competitive advantage in that the organizations will be performing optimally (Alwi, Munirah Raja Mustapha, Kadir Othman, Asiah Md. Shahid & Syazreena Azmi, 2016). Consider a situation where a school principal takes a keen interest in the activities of the teaching staff, emphasizes on productivity, motivates and establishes a conducive environment for teaching (Alwi et al., 2016). This triggers satisfaction among the teaching staff, and thus, they focus on imparting knowledge and skills on their students. This leads to high performance. The converse of this is true, and in cases where there is an unconducive working environment, employees will choose to leave while those who do not will dismally perform. Thus, it is arguable that effective leadership style, when executed by an effective leader, yields competitive advantage. This is because they amount to high-quality service delivery. In the process, the subject of Total Quality Management (TQM) comes to light (Alwi et al., 2016). Again, the interplay between leaders and the leadership styles they adopt is also a point to recognize. Typically, it is prudent that a leader adopts a leadership style that he or she believes in and is comfortable with. For instance, there is no way a democratic leader will adopt and embrace the dictatorship model of leadership. Should this happen, the organization is will not operate efficiently.
Total Quality Management (TQM)
TQM is a multidisciplinary subject, and this is because it touches on various, but essential organizational factors. TQM are measures put in place by business organizations to produce high-quality yield (Kurtz, 2013). These measures depend on the nature of the business in question. However, there are some that apply to most businesses. Consider the examples below.
Commitment
For one to become an effective leader, and further, go out of his or her way to effectively deploy effective leadership style, he or she must be committed to the organization of his or her affiliation (Alwi et al., 2016). When leaders are committed to their organization's they passionately lead and drive their organizations towards success. An excellent way to demonstrate this is through communication of the organization's goals and objectives. As a pillar of TQM, commitment potentiates intellectual stimulation, positive relationships at the workplace as well as the promotion of the organizational goals (Alwi et al., 2016). Through this, organizations function efficiently, and this is a primary step into treading the path of TQM. The justification of this point lies in the fact that this potentiates enhancement of production, and this assures quality.
Solicitation of Customer Feedback
Customer feedback on the goods and services offered by the business organization is essential for the improvement of the quality of the goods and services offered. This is because the data provided informs decision-making processes as well as production (Alwi et al., 2016). The management also depends on such information for strategic management. For instance, when the managers and the human resource personnel access such feedback, they exploit them to motivate their employees to improve on their flaws. This is the product-centered end of strategic leadership, and its net effect is consumer satisfaction (Alwi et al., 2016). Following the rectification of the flaws, consumers become satisfied, and this is because the business will be delivering exactly what they are calling for. However, ignoring consumer feedback or failing to communicate them to the workforce, so that they can improve the quality of the services, potentiates failure, and it is a quality of ineffective (Alwi et al., 2016). This accounts for why organizations practicing effective communication are more likely to win and satisfy customers with organizations that poorly communicate.
Improvement of Processes
Improved goods and services are functions of TQM, and its basis is effective leadership. It is undeniable that high-quality services attract and retains customers (Kurtz, 2013). Again, it satisfies consumer needs (Kim, Kim, Woo & Hyun, 2015). This only happens when an effective leader uses an effective leadership style on his or her subjects. For instance, employee motivation, emphasis on achievement of meaningful goals, offering support, growth, and development opportunities, as well as the development of conducive environments at the workplace, enhance quality leadership.
Conclusion
Leadership is a critical factor in the running of business organizations. Again, the leadership style deployed by leaders, as they seek to steer their organizations to excellence, is also fundamental. This implies that the type of a leader and the leadership style deployed in business organizations dictates whether or not they will succeed. This is because effective management triggers competitive advantage, and together with TQM, such organizations stand better chances of producing high-quality goods and services efficiently. Efficiency and high-quality goods and services are one step into customer satisfaction. This is because effective managers ensure that they get consumer feedbacks on the rendered services and sold goods. Such information is, in turn, used to improve the quality of goods and services and motivate employees to perform even better. Together with commitment, organizations deploying these techniques enjoy competitive advantages over those that are yet to consider TQM, effective leadership styles, under the watch of action-oriented leaders, as well as commitment.
References
Alwi, A., Munirah Raja Mustapha, R., Kadir Othman, A., Asiah Md. Shahid, S., & Syazreena Azmi, F. (2016). Change-Centered, Employee-Centered and Product-Centered Leadership Behaviours and Organizational Commitment. International Journal of Social Science and Humanity, 6(7), 496-499. doi:10.7763/ijssh.2016.v6.698
Kim, H., Kim, Y., Woo, J., & Hyun, S. (2015). An Analysis of Organizational Performance Based on Hospital Specialization Level and Strategy Type. PLOS ONE, 10(7), e0132257. doi: 10.1371/journal.pone.0132257
Kurtz, D. L. (2013). Contemporary Marketing. Cengage Learning, 2013. Retrieved from https://books.google.co.ke/books?id=3DUpXGque4UC&printsec=frontcover&dq=contemporary+marketing+David+Kurtz&hl=en&sa=X&ved=0ahUKEwjNt6GmjqvhAhUHkRQKHb2ABrsQ6AEIKDAA#v=onepage&q=contemporary%20marketing%20David%20Kurtz&f=false
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