Just like in the definition of the author, primary sources of information are the first-hand information that is gathered for the first time and are recorded initially in the books, diaries, journals and any other reading materials. The data collected regarding a particular item or theme/topic. These records form the source of information used to develop the secondary and the tertiary records and documents (Miller 2017). The paper written by Smallbridge on the cultural anthropology shows how useful ethnographies are and is portrayed to have advantages over the traditional methods of doing research that was used by the advertising agencies which included study groups and polling. The article explains primarily the development that the investigation has gone through making a comparison of the prices of the initial principal researches and the latter. The arguments show that the enthrophies were better than the other methods of analysis done. It in general talks about a company to be able to expand the fields of vein research working and the need to change the plans in the future (Bennett 2017).
Smallbridge has effectively made demonstrations to the students of prospection to the cultural anthropology showing the application of the knowledge of the discipline in the marketplace globally. It dwells on the connection of the corporations with the consumers' cultural minds and their preferences that are also based on their cultures. The author shows that the ethnographical tool is very significant and crucial. In the author's view, the cultural anthropology and ethnography can be implemented in the business world and the industrial societies and not only the foreign and the dwelling cultures who are in a strange land. The author shows ethnography as being appreciated in the documentation of the knowledge applied in the derivation of the information for the gain of economic advantage (Lewis 2017).
There are an excellent presentation of the anthropology of the advantages of anthropology over the study groups and polls especially discussing on the how anthropology manages the mistakes that the author two are associated with which providing the information that they feel in their own opinion the researchers are looking for. Smallbridge is quite convincing in his promotion, and on the other hand, there is an inclusion of the weaknesses which serve as the drawbacks to this article (Bennett 2017). It appears illogical to be able to use a budget of a high amount of money while the other methods can use much lower amounts than what he puts forward as his budget. This makes the technique outstand disadvantageously among the different methods available. He introduces the methods on gilding that could have had a cheaper budget. He, however, describes the method as being inclusive.
According to McGranahan (2016), the competitors otherwise critique him of the extrapolated budget of the research method making it complicated and demanding. He is as well not very clear in the description of the way the budget is to apply and how it is reached at. This, therefore, calls for a review of the very article to suit the researchers' budgets. Smallbridge makes references to the book wrote prior that he claims to be satisfying the anthropology students, the business world and other people in the related discipline. This, however, does not still point out the facts in the article to validate the information therein. In contrast to the other authors, the description of the method that appears to be controversial renders the article less useful to the people in this field. The provocative essence of the article that attacks and mocks the other authors is no meaning in the inclusion of the elaboration of the information.
Bennett, J. W. (2017). The ecological transition: cultural anthropology and human adaptation. Routledge.
Lewis, I. (2017). Social and cultural anthropology in perspective: Their relevance in the modern world. Routledge.
McGranahan, C. (2016). Theorizing refusal: An introduction. Cultural Anthropology, 31(3), 319-325.
Miller, B. D. (2017). Cultural anthropology. Pearson.
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