Persian Film Festival Essay Example

Persian films or film Farsi are a genre of films that owe its originality to the Iranians. These films have faced waves of disappointments over time both from the internal bodies and the external bodies. The cultural setting this genre was nurtured in proved hostile to it, this has dramatically affected the growth of this category of films. Persian films were subject to strict rules and laws that prohibited the insertion of some particular scenes. Such stands affected the marketing regarding 'crowd-pleasing.' It failed to tap into specific audiences, thanks to its rigid nature in making films (Poudeh and Rezah, 2008).

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The 'Persian film festival' is one step taken with hopes of improving the markets and also exposing the films to the world; increasing the audience. It was founded in the year 2012, with the primary objective being presenting the Persian films to the rest of the world. It conducts tours across the globe tagging along with them, various actors to further boost the genre. This has not been the case though; marketing is still an issue.

Persian film festival, however, has and is still facing a problem with regards to the market of the films. There is in fact, no significant increase in the number of non-Persian speaking audiences' attending these festivals. One major challenge that leads to this problem is the poor marketing strategies in use. Methods that are being used to advertise these films are not pulling the external crowds, the rest of the world is not drawn to the events, but only the Persian speakers. These advertising methods lack reach and depth and have remained the same over time. As such the target clients have remained the same, by expanding the clientele to reach the outer world; non-Persian speaking, these films would be exposed to more people thus creating another market (Wong, 2011).

Addressing the issue of marketing and advertising would go a long way to solving these issues. Conducting campaigns that reach all audiences and not only the Persian speakers, bringing out the better understanding of Persian films to the non-Persians, these ways they will at least have an idea of what the films entail. Fully understanding will also help in emphasizing the strict censorship rules put up by the Iranian government. Observing such rules will also save the film directors from scrutiny and jail terms by the Iranian government. This 'new edge' in the Persian festivals will important in bringing out the new side of the films.

The target audience for this scenario is the young adults mainly aged above twenty-two years up to the adults who are at fifty. This set of audiences should have also shown interest in Persian films and have a good understanding of its ideas. The choice of the audience to be used is mainly because the Persian film festival is being held in the AFTRS Sydney Australia. The area is highly populated by such audiences and based on the issue at hand they would make an appropriate audience.

It is also essential to identify the fact that people who have already been exposed to the film festival, those who love to be the first adopters and the ones often considered cultural snobs. This trait brings out a vice of wanting to see things first. The audience would be easily enticed into watching films that are deemed illegal overseas or even those that have seen people die while making the films.

Expansion of the market will be a massive boost to Persian movies. Exposure to the rest of the world will benefit all the players. The Persian film festival will be able to tap into newer and hungrier crowd.

References

Basil, M.D., 2001. The film audience: theater versus video consumers. ACR North American Advances.

Mingant, N., Tirtaine, C. and Augros, J. eds., 2015. Film marketing into the twenty-first century. Bloomsbury Publishing.

Poudeh, R.J. and Reza Shirvani, M., 2008. Issues and Paradoxes in the Development of Iranian National Cinema: An Overview. Iranian Studies, 41(3), pp.323-341.

Wong, C.H.Y., 2011. Film festivals: Culture, people, and power on the global screen. Rutgers University Press.

Wyatt, J., 1994. High concept: Movies and marketing in Hollywood. University of Texas Press.