Paper Sample on Develop Real Estate: Set Goals, Strategies, and Vision

Introduction

In the task, there is the exploration of the goals in the development of real estate alongside the strategies, methods, and mechanisms used to achieve them. They are well exhausted in the subsequent subheadings.

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Develop a Mission and Vision Statement

The mission statement refers to a short statement on why the real estate properties are being developed. It shows its goals. In the case of the task, the mission statement is: to stay prepared for any future typical issues that may happen during any real estate transaction. In such a scenario, there shall be an optimal development and management of the real estate in tandem with the advances in the industry and the requirements of the customers.

The vision statement refers to the documents stating both the current and future goals of an organization. For the real estate developments: to prepare yesterday for tomorrow's plan. As such, there shall be the development of modern and leading real estate for the benefit of the customers and owners.

Produce an Environmental Scan Analysis

In scanning the internal and external environments of the real estate developments to be undertaken, it is worth performing the SWOT analysis. In the process, both the current and future strengths, weaknesses, opportunities, and threats of the industry shall be identified. It will inform the steps to be applied to make the business successful (Kriss, 2014,). Besides, there is the need to perform the PESTEL analysis, where the political, environmental, social, technological, economic, and legal factors affecting the operations of the real estate business will be explored. The corrective measures towards them will then be adopted.

Conduct Competitive Advantage Analysis

For the real estate property business being undertaken, the competitive advantage to be exploited is that of cost leadership. In such a case, the best housing is to be provided at affordable prices to the customers, relative to those of the competitors (Lerena, 2016). In the process, most of the housing units will be occupied throughout, hence offering benefits of continuous income to the owners.

Analyze Market Segmentation

The market segments to be served by the real estate property is the middle working class in the city of New York. The model and stature of the property will be developed to suit their needs.

Prepare A Financial Analysis

The real estate transactions to be analyzed fall under incomes and expenses, generally. Balance sheets, income statements, and profit and loss accounts shall be prepared.

Analyze Internal Controls

To ensure that there is accountability in the organizational activities and financials, there is a need to develop internal control measures. They include audits, adopting procurement procedures, reimbursement policies, and bank reconciliations (Cherif, 2014).

Recommend Implementation Strategies

To implement the already established plan to develop the real estate property, there is the need to use OnStrategy (National Association of Realtors, 2013). It refers to a process that aids in turning the plans and strategies into the actions that result in the implementation of strategic goals and objectives. In the end, the real estate will get developed for business matters.

Evaluate Measurable Outcomes

The measurable outcomes along the development of the real estate property include the purchase of land, construction materials and components, documentation for real estate development, and finally the development of the real estate (Boyd, 2014). Thus, the outcomes will be evaluated after a specified period to ensure that the project is going on well and progressing as required.

References

Boyd, B. (2014). Real Estate Law: Smart Checklist and the Future of Real Estate Law. GPSolo, 31(3), 72.

Cherif, E. (2014). Real estate services structure evolution with internet and SWOT analysis. International Journal of Electronic Customer Relationship Management, 8(4), 200. https://doi.org/10.1504/ijecrm.2014.067510Kriss, J. (2014, August 6).

LEED: What is Green Building? Retrieved from United States Green Building Council: https://www.usgbc.org/articles/what-green-building

Lerena, D. (2016). Costa Invest. Real Estate and SWOT Analysis. Retrieved 11 June 2020, from https://www.costainvest.org/en/real-estate-swot-analysis/.

National Association of Realtors (2013). A field guide to real estate office policy manuals (Links to an external site.). Retrieved from http://www.realtor.org/field-guides/field-guide-to-real-estate-office-policy-manuals