Paper Example on Sears' Failure: Lack of Leadership Leads to Inefficient Platforms

Response to Student 1-Discussion Post

Your arguments on the failure of Sears Company are valid. The company failed due to the leader's inefficiency in developing a powerful platform for its products, presentation, productivity, and people. According to Harris (2019), the life and death of retail entries depend solely on the leader. The management is capable of providing decisions on how the products and the services assembled to attract the customers. Sears Company failed to notice the threat of new entrants in the retail market (Day, & Schoemaker, 2016). To reduce the risk of competitors like Wal-Mart, Amazon, and Target, the company failed to adopt strategies that would improve its services, products, and customer interest. Such an approach would have reduced new entrants' threats and would increase customer loyalty.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

References

Day, G. S., & Schoemaker, P. J. (2016). Adapting to fast-changing markets and technologies. California Management Review, 58(4), 59-77. https://journals.sagepub.com/doi/abs/10.1525/cmr.2016.58.4.59?journalCode=cmra

Harris, M. D., Anitsal, I., & Anitsal, M. M. (2019). The Fall of Sears from within: How Customer Sentiments Refuted Retail Capital and Authority. https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1040&context=amtp-proceedings_2019

Response to Student 2-Discussion Post

I agree with you that the technology market is dynamic, and the players need to adapt to these changes fast. Compaq failed to adapt to the technology changes and adapt to the changes faster enough through modernization (Day, & Schoemaker, 2016). Instead of the strategies it took, the company needed to invest in research and development to identify the products and services that were most needed by the customers. The company reduction of the employees required to be substituted with diversified employees with different frames of reference to influence new ideas to the company (Zuckerman, 1996). Diversification would also lead to goal-oriented innovation targeting new markets through improved products and services.

References

Day, G. S., & Schoemaker, P. J. (2016). Adapting to fast-changing markets and technologies. California Management Review, 58(4), 59-77. https://journals.sagepub.com/doi/abs/10.1525/cmr.2016.58.4.59?journalCode=cmra

Zuckerman, L. (1996). Technology Issues Follow Compaq's Fall. The New York Times. Retrieved May 8 2020, from https://www.nytimes.com/1996/03/02/business/technology-issues-follow-compaq-s-fall.html

Response to Student 3-Discussion Post

I agree that Blackberry was a company that failed to acknowledge the importance of innovation. Technological markets such as mobile phones, computers, and software companies need to adapt to the changes that occur through technological growth (Day, & Schoemaker, 2016). Blackberry Company failed to set technologies that would create services, utilize existing assets, and create captivating differentiators to enable it to fight competitors such as the iPhone. The company already had an established value position with its unique brands (Savov, 2016). The company needed to rethink its business strategy by anticipating growth, new markets, new products, and new customers.

References

Day, G. S., & Schoemaker, P. J. (2016). Adapting to fast-changing markets and technologies. California Management Review, 58(4), 59-77. https://journals.sagepub.com/doi/abs/10.1525/cmr.2016.58.4.59?journalCode=cmra

Savov, V. (2016). Blackberry's success led to its failure. The Verge. Retrieved December 26, 2017. https://www.theverge.com/2016/9/30/13119924/blackberry-failure-success