Paper Example on New IT Initiatives

Introduction

The success of any organization is fully dependent on the various operations that are included in its success. Some of these operational activities are paramount in ensuring that the operations of the organization run smoothly while reducing the operation cost and increasing the revenue attained from the business. The use of different technical aspects helps in ensuring that the different business objectives are achieved as well as plays a major role in ensuring that the business is efficiently propelled towards achieving its goals (Feng, 2016). Implementation of technological advancements leads to a successful operation and running of an organization towards objective actualization.

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Initiative 1: Customer Relation Management (CRM)

Some of the different technological advancements that have been used to change the face of running the customer based companies are the use of the Customer Relation Management platform. Just as the name suggests, this platform is related to the relationship that the customer has with the company or organization. It is a strategy that is implemented to ensure the company's objectives are met. This has greatly influenced the decisions made in any institution due to the magnitude of effects that it has on the prosperity of the company (Baltzan, 2015). Proper customer management helps in achieving what other companies have not achieved, especially in the number of sales made with the adoption of the customer relationship management strategy.

The inclusion of most of the different technologies has helped the company attain the aspect of globalization. The penetration of the market by the companies ensures a great diverse market profile is attained (Stone, 2014). This will not only increase the sales that the company is likely to make but also help in the generation of awareness of the product of the company in the market. Implementation of information technology initiatives like Customer Relationship Management (CRM) strategies is viewed as a great effort towards the achievement of the company goals. This initiative is a great boost towards the company success, and this is due to the increased development and the creation of a better customer relationship between the company and the clients.

The close relationship between the company and the clients ensures that a greater satisfied clientele is achieved. This strategy is aimed at ensuring that the company remains connected to the different clients that are within the scope of the company services. In the long run, the company clearly understands the different tastes and preferences that the clients have and this helps in selecting the type of services that the company can offer to the client (Choi, 2016). This IT tool is a great milestone that has helped reach the company objectives in the field of sales and marketing and enhancing the productivity of the company. Through proper implementation of the different CRM initiatives, the company understands its clientele.

Customer relations are very key in identifying the different loopholes that are causing the company to lag behind. For instance, a company fully depends on the excellence of the customer relations to understand its customers (Baltzan, 2015). Through proper relationship creation with the company, the probable way forward for increasing the appropriate products for the customer is achieved. The customers can give their advice on the tastes that they prefer, and this helps in production. The creation of such crucial information from the customers generates base information that brings a better understanding of the different markets that the company is involved with.

However, through the customer's relation management platform, more information can be mined from the programme. This is in comparison to the great input that the company gives to the implementation of the technique. Through proper management of the different platforms formed for easy customer management, the creation of a new product or service can be achieved. The discovery of a new business gap in the market may be achieved through proper customer relation. While the customers give their opinions about the different services that the company gives, they may notice something that is not being addressed (Fan, 2015). Through proper scrutiny of the suggested issue, the company may realize that there is a new area that still needs to be ventured into. The effectiveness of the company may be evaluated by interviewing the customers. Through the customer's satisfactory reports the organization can know the extent to which its success has been achieved.

Contrary to the importance of implementing the customer relation outcomes, it is very important to be very smart and cautious while implementing some of the findings that are achieved by interacting with the clients. Some of the suggested motives may not be the best moves to adopt by the company and hence may be disregarded (Sigala, 2016). Due to this aspect, the involvement of a greater skilled decision maker is very important to ensure that mistakes are not made. Through proper interrogation of the decisions made will ensure fewer mistakes are made by the main organizational leaders. One of the greatest challenges may be identifying the appropriate suggested services to be implemented by the organization. Some of the challenges may be the aspect of time taken to acquire information from the customers. Some of the customers may not be willing to participate in the customer relation evaluation process hence the company does not achieve what it intends to achieve. This calls for better evaluation and decision making. Google is a great example of the vendors that can provide the customer relation evaluation platform that evaluate the services offered by a company.

Initiative 2: Business Intelligence/Analytics

On the other hand, Business Intelligence (BI) is a great aspect that has transformed the direction of a business. Business Intelligence, is defined as the collection of appropriate data that is used to evaluate the success of the organization by monitoring their relevance to the customers. Through the collection of important data about the organization, proper business decisions are made, and the direction that the business is heading to may be estimated. Through the analysis of historical data, the company can refer to the past to ensure that the correct decisions are made. In any case of the company going through any constraints, through refereeing to any past event in the line of the business, the head of the company can make a decision that helps in rescuing the company from going down.

Business intelligence greatly involves the diverse knowledge that a business person has on the scope of a field that the organization has ventured into. Business intelligence fully relies on the diverse knowledge that an organization has gathered in the field of business to ensure credible information is achieved. The creation of efficiency during business operation is the main objective that business intelligence aims at achieving. The operation of the business is ensured to be very efficient by using the various real-time data that has been collected through the process of business intelligence. The real-time data acquired ensures that various important information about the business is acquired. Some of the crucial business information that is of great importance in the trend of cost fluctuation in an example of one of the fields that are achieved through Business intelligence. This will help any planner in the operation sector of the company have a clear view of the costs while implementing a project in a certain area (Martinez-Lopez, 2016). The adequate data being provided is considered as the area of referencing while creating a financial plan for the development of a new plant in a specific area.

The aspect of historical data exploration of many sources about the operation of the business in an organization is considered very important. This helps in identifying and analyzing the statistical data that is achieved. Through the acquisition of this information, the various trends of the business operation are noted down, and this comes in handy while making the different decisions on financial issues in the organization (Khan, 2016). This aspect plays a great role while making decisions. Through having a predictive nature of the likelihood of something to happen that will affect the organization positively or negatively. This ensures the appropriate risks of implementation of a company are noted and the different mitigation measures placed to ensure the specific company succeeds. The inclusion of business intelligence is however coupled up with some of the wrong decisions that are made by the different members of the planning organizations. Some of these mistakes may be influenced either by the wrong acquisition of the data leading to wrong data being analyzed and the wrong information retrieved from the research (Baltzan, 2015). This calls for the involvement of the appropriate experts during the analysis of the information of the business before making the wrong decisions for the company since the involvement of experts gives an assurance of credible results after properly analyzing the information attained. In the long run, a series of events may be used to presume the occurrence of a specific outcome for the business. This will help in the planning of the future for the organization. Involving I.T companies that use Google to check the various issues raised about the company will play a major role in the acquisition of data for the business intelligence.

Initiative 3: Social Media

Consequently, social media is a great aspect that has been involved in ensuring that the business continues running smoothly. Social media is defined as a group of websites and applications that help people create and share content while social networking with others. The creation of social media platforms has become the cradle of customer reach out programs that mostly place the desires of the customers as their key areas of concern. Through social media, the aspect of advertisement is achieved, and most of the people are well equipped with the appropriate marketing strategies for the company. This helps increase awareness of a product being vouched for or a new service that is provided by a company.

The new era of millennials has been seen as a great transformation of the behaviour of the different human beings in terms of their involvement in the social media. The fact that the era of the millennials has arrived, and the use of the technology is at a higher level compared to the prior generation of inhabitants (Fredendall, 2016). The technological advancements in the world are considered a curse and a blessing. The diverse people have a different view towards technology and this in one way or another affects the business. The transformation of the generations of the world is a great blow to the different business that is set up. The era of using the different social media platforms in boosting business is a great feature. With most of the online social media platforms having close to over a billion users, means that there is a great exposure to the business when exposed to the social media world.

Some of the greatest social media platforms of all time are Facebook, Instagram and Twitter, not leaving WhatsApp behind. These social media platforms are the next big thing in the advertisement. The increased number of users in these major social media platforms has been viewed as one of the greatest avenues for advertising products (Siamagka, 2015). The easy access to these social media platforms has been viewed to be very cheap and hardly any charges are placed on an advertisement.

Efforts by the different organizations in ensuring that their products a...