Paper Example on Chinese Art

Introduction

The study shows that Chinese art is more of visual designs practiced by both the traditional and modern artists. With that in mind, there is a link between the regional and national character traditions used in the establishment of multiple varieties of the graphic design works (Samovar, 2010). China's history of advertising dates back in the old days. Therefore, the designers place more attention on the cultural aspects that have more values in people's lives. Moreover, it is essential to stress on the roles of the country's regional cultures and philosophies in giving out the visual expressions such as the calligraphy, traditional Chinese painting, clay sculpture, television, films and many others (Chunchen, 2012). Today, digital media has evolved in the regional and national platforms to become a critical methodology of communication, therefore, the need to find out the trend of information portrayed among the Chinese traditional culture and arts. The visual language is designed in a manner to allow secure contact with people through the traditional elements along with the design principles; they help in the composition of the composition of the right visual messages.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Research Questions

What is the historical relationship between the Chinese regional traditional arts and the graphic design?

How do the Western design methods respond the Chinese traditional and national culture?

How do the local governments promote Chinese cultural communication policies?

How does the current design traditions relate to the cultural elements?

Research Objectives

a. To establish the historical relationship between the regional traditional arts and the graphic designs.

b. To describe how the Western design methods respond the Chinese traditional and national culture.

c. To determine how the local governments promote Chinese cultural communication policies.

d. To review the current design traditions about the cultural elements

Problem Statement

There are existent differences between the Chinese and Western Art following the contrast like visual language. Therefore, the influence of Chinese traditional culture continuously expands around the world through visual designs (Siu, & Contreras, 2017). However, with the emergence of the western technology, there is concern over the issue of diversity fusion of the western culture in Chinese art and how it may cause cultural change. It is, therefore, important to look back at the extent of regional inheritance of the traditional culture and how it gets used in the current visual designs (Croutch, 2010). In that respect, the various issues such as the political and economic are central to the theoretical analysis of the Chinese regions and their roles in the preservation of the cultural aspects arts and crafts.

Literature Review

Visual communications fundamentally emphasize the traditional arts along with the elements of art and design (Zimmermann, 2017). The visual design elements range from the color, materials and the form in which the particular art give out a visual language. The general perspective of the issue is that China is made up of various regions; therefore, there are possibilities that certain designs may attribute to one meaning or maybe become very different from one another (Chunchen, 2012). Furthermore, the Chinese traditional design practice dates back in history to the past 5,000 years and has a deep connection with the country's culture and history. Therefore, various studies show that the Chinese visual design incorporated several design criteria that acted in representation of the contemporary Chinese culture (Lago, 2014).

Furthermore, the study indicates that the Chinese art society became profound in the late 19th century; however, there is the fear that the modern trends took place against the traditional and local cultures. On the other hand, the Chinese still perceive the 19th-century art in a different perspective on how the artists used gave the subjects and genres. With time, there have been stretches of time with more artists creating their arts in the westerns patterns. The Western impact on the Chinese paintings began all the way back in the 16th century with the introduction of the oil paintings which instead had little implications (McQuail, 2010). The presence of the digital media platforms then provides new prospects regarding the Chinese culture and arts to the rest of the world (Ren, 2013). Hanan Province in China offers the individual uniqueness of the national technique and design in which the modern people may appreciate and give an unexpected feeling about the practical work. With the increased globalization, the result has led to the loss of the unique Chinese heritage (Tian, 2015). However, the government put in place various plans to ensure that the traditional; designs had a direct link to the loves of the people hence playing a vital role in giving out the identity of Chinese (Ma, & Yu, 2014). That is, the traditional Chinese must reflect on people's lives, needs, education, and wishes. Therefore, the standardization of the design style in the country is also one way to give the uniformity and cultural identity (Gladston et al., 2012). Despite mimicking the international styles, Chinese designers have remained protective of the country's culture (Shang, & Yuan, 2015). Thus, digs deeper into the cultural elements of the country. The visual design elements of the traditional Chinese details that need to adopt (Yung-wen, 2017).

Significance of the Study

As supposed by the study, its findings will evaluate the current local and regional traditional arts based on visual communication. The study will identify the locals'' perceptions and experiences. As a result, the finding could help in the correction of the current situation in the visual communication industry.

Research Methodology

The research will adopt the methodology of literature review, historical documentary, virtual survey and the qualitative and quantitative analysis of data. The reason to conduct this research follows the author's interests in anthropology and history (Mishra, & Alok, 2017). The analytical approach to issue follows the availability of the past researchers, and therefore, the author only tries to get a deeper understanding of the topic.

Data Collection

The research will use both the secondary and primary data to help cover its objectives. The secondary data will primarily aid in the formulation of a strong background for the researcher (Mishra, & Alok, 2017). On the other hand, the collection of the primary data will take place in two ways, online surveys and structured questionnaires to the members of the areas along with the local authority.

Sample Design

For feasibility, the study will take place on a portion of Hunan's population. The questionnaire technique will apply in the collection of the primary data with a selection of the random probability sampling. Aware of the limitations involved in the research, the sample with added up to 100 questioners designed to the locals of the Hunan region. On the other hand, an interview survey will direct to the local authority representatives.

References

Chunchen, W. (2012).The art of anxiety: China's social transformation and the uncertain reception of Chinese contemporary art. Journal of visual art practice, 11:2-3.

Croutch, C.(2010). Contemporary Chinese visual culture: Tradition, Modernity, and Globalization. New York: Cambia Press.

Gladston, et al., (2012).Contemporary Chinese art and credibility: from the general to the particular. Journal of visual art practice, 11: 2-3.

Lago, D.F. (2014). Contemporary art canon and the case of China. ART margins and the Massachusetts Institute of Technology.

Ma, Q. & Yu, W. (2014). Research on Digital Display of Shaoxing Opera Culture in Digital Media Age. Journal of Zhejiang Vocational Academy of Art.

McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). New Delhi: Sage Publications.

Mishra, B., & Alok, S. (2017). Handbook of research Methodology, ed. New York: Educreation

Ren, L. (2013). Traditional Chinese visual Design elements: Their applicability in Contemporary Chinese Design. Arizona State University, pdf.

Samovar, L. A., et, al. (2010). Communication between cultures. Boston: Wadsworth.

Shang, W., & Yuan, X. (2015). Chinese literature and visual culture. Social issues editors, Issue 2.

Siu, K.W., & Contreras, G.J. (2017).Design education for fostering creativity and innovation in China. Hershey: Information Science Reference.

Tian, J. L. (2015). The influence of digital new media on traditional culture communication. Art Education Research, 23.

Yung-wen, Y. (2017). China's modern image-contemporary Chinese art. Journal for cultural research, 21:1.

Zimmermann, K.A. (2017). Chinese culture: Customers & Traditions of China. Live Science.