Movie Analysis Essay on The Greatest Movie Ever Sold

Introduction

The Greatest Movie Ever Sold provides the platform for assessing the modern media placement of products. In this new documentary, Morgan Spurlock changes his attention from the excesses of fast foods to the product placement powers. Morgan asks the correct questions, such as "supported by the appropriate brands, can a documentary attain the same success in marketing such as the latest blockbusters in Hollywood?" Spurlock opens the doors to the marketing questions which consumers need to understand. This documentary challenges the product placement levels in our daily lives. Spurlock begins by looking for an organization to bankroll the Greatest Movie for exchanges of product placement. Spurlock tells us what the sponsors need for investments purposes (Morgan 2011). This movie is about understanding investments and the current market structure.

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Movie Portray on Product Placement

Product placement is a form of advertisement where branded goods and services are part of video production targeting a large audience. It is also referred to as embedded advertising and it is majorly found in television shows, radios, and even live performances. Product placement provides means of generating positive attitudes towards the implemented, stated, or discussed advertised brand. In the Greatest Movie Ever Sold, the idea of product placement is clearly outlined. The movie takes us through the processes involved in pitching brands and sales of the movie (Morgan 2011). Spurlock purchase advertising space on the girl's football jerseys and the school buses in a move towards self-promotion. This places the product for better advertisement.

My Opinion on Sell Out

In my opinion, a sell-out is compromising on one's morality, principles, authenticity, and integrity for exchanges of personal benefits, including money. In the context of this movie, a sell-out is connected with the attempts towards tailoring material to the commercial or mainstream audience (Morgan 2011). Spurlock is determined towards ensuring that his company is better positioned in marketing by using all the kinds of advertisements. He is targeting the commercial or mainstream audience for his company.

My feeling on Product Placement and this Advertising

I agree that product placement is noble. Currently, consumers are covered with advertisements in all places, from contemporary mediums such as print, radio, and television to new social media channels. These kind of advertisements have made it difficult for marketers in breaking through, which makes consumers tuned out. Brands are soliciting for new opportunities for reaching consumers and some brands have taken different approaches using product placement. I think that product placement works well for brands as they can reach the targeted audience. Provided these advertisements come live on television, consumers start flicking through these channels. Using product placement, consumers participate actively in shows and are likely to have more receptive approaches to advertising. Products have to be positioned in the market and need to be the main point of emphasis.

The Reason some Companies Declined their Products in the Movie.

Many companies did not want their product in the movie because of the difficulties in targeting the mainstream audience. They were not guaranteed the success levels which they so much desired. Companies make investments where they believe they will reap the needed benefits, which mostly poses significant challenges (Morgan 2011).

Works Cited

The Greatest Movie Ever Sold. Directed by Morgan Spurlock, IMDB, 2011.