Facebook being the frequently used social media platform has in one way or another influenced the livelihood of people in the society. Particularly, this social media platform has contributed positively to the wellbeing and general happiness among the users in the whole community (Gafni, 2). It is worth acknowledging the fact that, though the constant use of technology more so Facebook has some detrimental effects the positive influence is immensely felt by the users. Notably, the comfort as well as the happiness users often experience is one sole reason why there has been a tremendous increase in the number of users with time. In the society, Facebook is a unifying social media platform frequently used with the aim of bringing people together to share the business idea, socio-cultural issues as well as negatively influencing the livelihood of people in the society.
Facebook offers a platform through which different stakeholders meet and discuss pertinent issues related to businesses, health as well as important aspects within the society (Gafni, 4). Statistically, the current business empires are thriving since many are now connected via Facebook which has tremendously resulted in a massive increase in purchases, procurement as well as general sales. Through Facebook, there has been a total increase in the exposure of goods to potential customers with the aim of gaining long-term and sustainable businesses. Similarly, through Facebook, the marketing expenses have drastically reduced since the targeted audiences are met within a short span at a low cost. On the other hand, through Facebook, the users can access information and leads which in the long run has results in more sustainable business due to many customers to the products on sales. Besides, the connection in Facebook is rapid and requires little attention as both the buyer and seller can get to access the general information about the entire business including the prices, location as well as all logistics involved in the transaction. The social network particularly Facebook has dramatically improved the well-being of people in society through the active connection. Besides, most sustainable businesses rely upon the relationship through Facebook to enhance purchases supply as well as effective marketing (Gafni, 11).Ideally, through Facebook coordination has been enhanced through various business partners leading to rapid financial contributing in the business enterprises.
On the other hand, Facebook has facilitated active participation on the socio-cultural issues which enhances freedom and mobility in the society (Rouis, 3). Following in-depth research, the trending cultural taboos are currently shared across all ethnic classes through Facebook thereby increasing the general awareness. Most preferably, the features provided in Facebook such as add photos have made communication easier through online discussions by people across the entire globe. Conversely, the cultural practices and the strategic organization within the community have been greatly facilitated by Facebook which ultimately increased the wellbeing of all users. By embracing this technology in the contemporary world tends to provide many ways for people to connect socially that before. Besides, this networking site has been broadly welcomed by people especially the young to continually communicate with others through posting photos and information about themselves. Interestingly since a person's social life last about a day, Facebook has continuously provided the needed platform upon which the members can share pertinent information about their experience within a given period. Through constant communications and engagements on Facebook with regards to the discourse on the socio-cultural issues, the entire world habitable and stronger place (Rouis, 7)
On the other hand, the constant use of Facebook has influences negatively the lives of people in society(Erickson,5). Notably, the addictive nature of the continuous use of Facebook is a contributing factor to the frequent deterioration of lives more so among the users. It is imperative to note that, the constant use of Facebook is addictive and users must take great caution in order to attain good health while benefiting from its applications. Following in-depth research, the periodic use of social media can subject an individual to depression, loss of sleep as well as developing a poor appetite. The constant use of Facebook is detrimental as it renders the entire body functions into malfunctioning state giving room for the development of unhealthy body conditions. It is, for this reason, the constant users of Facebook must take absolute caution to ensure positive living with Facebook as a social network platform. At first, Facebook perceived as the delightful website, but in the long run, addiction arises from the overuse which is ultimately fatal be to health. Besides, since Facebook allows as many friends as possible, one can easily experience insecurity characterized by cyber bullying (Erickson, 6). The users then subjected to terrifying state which results in a depression in the long run.Conclusion
In conclusion, through Facebook as social network platform sustainable businesses has been established since it is one of the most effective ways of marketing. In addition, it has also enhanced several leads to potential customers to the product in the market without strain. Similarly, the discourse around the socio-cultural issues in the society is effective through Facebook as a platform. On the other hand, it is worth acknowledging the fact that, constant use of Facebook is quite addictive with dire consequences on human health in the society.
Works Cited
Erickson, Lee B. "Social media, social capital, and seniors: The impact of Facebook on bonding and bridging social capital of individuals over 65." AMCIS. 2011. 1-8
Gafni, Ruti, and Moran Deri. "Costs and benefits of Facebook for undergraduate students." Interdisciplinary Journal of Information, Knowledge, and Management 7.1 (2012): 1-17
Rouis, Sana, Moez Limayem, and Esmail Salehi-Sangari. "Impact of Facebook Usage on Students Academic Achievement: Role of self-regulation and trust." (2011): 1-34
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