Harnessing the Power of Social Media for Business Growth - Essay Sample

Introduction

Social media is an expanding platform that is used in communication, linking, and networking. Although most of the social media fields such as; Facebook, Twitter, Instagram, and LinkedIn are used for recreational purposes and making new friends, they can as well be used in business organizations to link prospective buyers to the seller. Social media is the best platform in product promotion paper aims and enhancing growth in buyer interaction with the seller (Manktelow, & Taylor, 2015). The objective of the paper is to discuss the various types of social media and their benefits in technical communications.

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Types of Social Media and How They Can Benefit the Business

Social Networks

Social networks are the popular forms of social media since people interact with them in their daily lives to link up with their friends (Manktelow, & Taylor, 2015). For instance, Facebook and Twitter, are vital media platforms for the business as company uses them to create awareness on the changes their original product, enhancing research on the type of market as well as creating a platform for customer care services.

Media Sharing Networks

These platforms are usually basically used to share and upload media files, such as videos and photos. YouTube and Snap chat are some of media platform. A company may benefit from Media Sharing Networks through engaging the customers on the daily activities of the organization, for example, through sharing a photo of the business and achieving the set goal and objectives of the business organization.

Discussion Forums

They are platforms that are used to answer and create discussion concerning various life issues. According to white (2018), Quora and Digg are some of the examples of these networks, they are vital in creating market research on multiple commodities and advertising the products.

Conclusion

Most of the media platforms has technical benefits to the business among other arenas. Due to the expansion of the market globally, business organizations should use various forms of social media platforms in their communications and linking with prospective buyers. Besides, individuals should reduce much time spent on social media for non-profiting engagements.

References

Best, P., Manktelow, R., & Taylor, B. (2015). Online communication, social media, and adolescent wellbeing: A systematic narrative review. Children and Youth Services Review, 41, 27-36. https://www.sciencedirect.com/science/article/pii/S0190740914000693

White, C. M. (2018). Social media, crisis communication, and emergency management: Leveraging Web 2.0 technologies. CRC press. https://scholar.google.com/scholar?lookup=0&q=White,+C.+M.+(2018).+Social+media,+crisis+communication,+and+emergency+management:+Leveraging+Web+2.0+technologies.+CRC+press.+&hl=en&as_sdt=0,5#d=gs_cit&u=%2Fscholar%3Fq%3Dinfo%3AbDiNHAoGdR4J%3Ascholar.google.com%2F%26output%3Dcite%26scirp%3D0%26hl%3Den