Google Company
The Google company hires persons based on one's character and also skills and also one that has the best talent. Google tends to hire persons based on the skills and also the company's cultures and norms (Rasul, 2017). The company is always attracted to persons who tend to be innovative, humble, and also works well with the team since skills like designs and coding can be learned over a while.
Communication
The company emphasizes an open communication policy. An employee can share one's opinion directly to the CEO without been judged. The company is based on the culture that it hires employees who are, at most times, eager to share one's voice or opinion (Rasul, 2017). Moreover, when one does so, it will aid in improving the company's faults and also attract more investors.
Mobility
The company tends to encourage mobility within the company so that the employees can improve on their strengths and weaknesses (Rasul, 2017). The idea of this mobility is to provide the employees with the specific job that one yearns for and also help the employees with the transition process.
Financial Aid
The google company also provides its employees with financial support to ensure that the employees have sound financial health and also get what they want to sustain one's daily life. The company understands that not everyone has the financial capability and may lead to issues such as debts.
Apple Company
Quality Service Delivery
The apple company is known to offer quality services to its customers (Höppner et al., 2019). The company invents products that are easy to use and also how the company relates to its consumers because the sales staff in the apple stores are well aware of the items sold and relate well to the customers.
Consumer-Friendly Products
The company invents apple products that tend to be consumer-friendly and easy to use (Höppner et al., 2019). The company also urges the hardware engineers not to create sophisticated machines since some products or mobile features will not be simple for the consumers to understand it well.
The Company is Competitive
The company is well known to be creative and also works on creating new products daily (Höppner et al., 2019). Such as when a new iPhone is brought into the market, the product was created two years back in time.
Netflix
Netflix made its way to the top 100 list due to its low price and high revenue philosophy (Burroughs, 2018). The company had to reinvent itself from tech-based internet content, and it expanded to world-class content, the company tends to deliver its promises to its clients by providing quality and fascinating entertainment.
Gucci
The Gucci brand tends to be one of the most known and beloved brands because of its innovative and timelessness (Donato et al., 2018). Also, the company tends to invent new and improve the designer approach to the fashion market.
Two Brands with A Negative Change
AXA brand
The AXA company lost its market value when it was hit with a natural catastrophe, such as the California wildfires and also Hurricane Michael (Sandland et al., 2019). Also, the company's profits fell drastically and also the costs of floating its US business.
BMW brand
The main reason why BMW lost its market value; it is because the BMW cars are well known to incur high maintenance bills (Collis, 2019). Since the car parts tend to be more expensive than the regular Japanese car models and also over-engineered at times.
References
Burroughs, B. (2018). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17. https://doi.org/10.1080/15405702.2017.1343948
Collis, D. J. (2019). Why has strategy become irrelevant? Understanding the complete strategy landscape. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3452842
Donato, C., Amatulli, C., & De Angelis, M. (2018). Responsible luxury development: A study on luxury companies' CSR, circular economy, and entrepreneurship. Sustainable Luxury, 21-38. https://doi.org/10.1007/978-981-13-0623-5_2
Höppner, T., Westerhoff, P., & Weber, J. (2019). Taking a Bite at the Apple: Ensuring a Level-Playing-Field for Competition on App Stores. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3394773
Rasul, T. (2017). Relationship marketing and the marketing productivity paradigm. The Journal of Developing Areas, 51(1), 423-430. https://doi.org/10.1353/jda.2017.0025
Sandland, C., Schilling, D., & Marke, A. (2019). A critical analysis on the capacity of blockchain-based parametric insurance in tackling the financial impact of climatic disasters. Strengthening Disaster Resilience in Small States, 87-106. https://doi.org/10.14217/58d2fe76-en
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