Genki Sushi Shop Globalization Paper Example

Introduction

The modern world has become a global village whereby many businesses have gone international with a wide range of markets and expanded coverage all over the world. To be able to provide the needed services and at competitive prices, such businesses have to open stores in various countries. There are various challenges and obstacles that are faced by enterprises trying to expand and open branches in foreign countries and the investors have to be aware of them so as to ensure the success of their venture. These challenges are due to political, cultural and legal issues that impact global business establishment and development. The purpose of this article is to evaluate such obstacles and requirements that one will face while opening Genki Sushi shop in Europe and the various ways to solve them. These problems include the local policy, center of food safety regulations and the requirements published by food and safety board.

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The body of the Report

Most of the challenges are due to the numerous regulations that were established by Europe following a series of food crises that were experienced in Europe in the mid and late 1990s in the European continent. These crises triggered the establishment of the oversight board known as the European Food Safety Authority (EFSA) in the year 2002 (Alemanno & Gabbi, 2016). The authority's main function is to give scientific advice and also communicate on the existing as well as emerging risks associated with the food chain department in the European continent. These regulations on food are strict and the general food law, import, and food control regulations will provide challenges while trying to establish a Genki Sushi shop in Europe.

As stated above, the various laws and regulations that are formulated and enforced by the European Food Safety Authority will be a challenge in establishing a Genki Sushi shop in Europe. The authority remit covers nutrition, feed, and food safety, animal welfare and health, plant health and plant protection which will be strict on the Genki Sushi shop since is a foreign entity. The EFSA officials can harass the Genki Sushi shop workers on their quest to gathering scientific data as well as expertise. The authority also is tasked with offering independent and up to date scientific advice on food safety issues which can also be biased. The EFSA is also expected to cooperate with European Union countries, the international bodies, as well as other stakeholders in the food industry hence their scrutiny and tough laws, will be a challenge for the establishment of a Genki Sushi shop since many licenses and permits are required that will require massive finances.

The EFSA has made the food industry in Europe a very strict business environment hence starting and owning a Genki Sushi shop comes with its fair share of duties and responsibilities that require a lot of attention and resources. Although it may look like a simple activity, the Genki Sushi shop owner has to go through several months acquiring the needed permits and licenses, constant designing, overlooking the operation of the shop, and perfecting all the little detail as the businesses entity is in a foreign country so as to keep up on the laws and regulations. As stated earlier, the Genki Sushi shop which is a foreign business entity in Europe will face the challenges of sourcing the required ingredients and raw materials, acquiring too many licenses and finalizing the appropriate space within the budget and obtaining the right staff to work at the Genki Sushi shop.

To start a Genki Sushi shop in Europe which is a foreign environment will require the shop owners to have large sums of capital to cover the licences and permits that are required for one to open a business entity in a foreign country, leasing or constructing a building, hiring new staff, stocking the kitchen and the bar areas as well as buying furniture and decorations. The Genki Sushi shop should also be in a suitable location, however, the laws and regulations of the EFSA do not allow a foreign or food company to be located in certain areas for health and welfare reasons. The location of a food shop such as a Genki Sushi shop is an important factor and hence can be a great challenge due to these laws and regulations. To be successful in the wrong run, the Genki Sushi shop needs an accessible location, a theme, and style that appeals a wide range of customers, and a solid menu while adhering to the cultural believes and practices of the local people. The shop should always stand out from the crowd so as to have an upper hand since there are a face fierce competitors in the European food sector.

The other main challenge that the Genki Sushi shop will face in Europe is competition hence there should be a well-managed marketing strategy. Marketing will be of paramount importance since the sushi shop will be competing with the local and established food entities in the region. The marketing and advertising mechanisms must be in accordance with the laws and regulations of the EFSA (Alemanno & Gabbi, 2016). Choosing the right and affordable marketing strategy for the Genki Sushi shop can be very tricky since the business is in a new and foreign environment whereby people have different cultural practices and beliefs. The message passed across should not violate any laws but be able to be unique so as to increase awareness as well as create loyalty which is very essential to the Genki Sushi shop's growth and expansion. The owners need to have reliable marketing advice so as to create a tailor-made shop marketing strategy.

Recommendations

The European Food Safety Authority (EFSA) should make and enforce favorable laws and regulations that will enable easy entry of global food businesses entities to enter the European market. This can be achieved by reducing the many permits and licenses that are required by a foreign food enterprise to operate in the region. This will attract more investors since the process of acquiring such papers will not be long and will not be expensive.

The European people should also welcome foreign food companies as well as other foreign companies in the region by ensuring that they try new experiences as the world has become a global market. There are many people who work and live in foreign countries and establishment of foreign food industries in those nations will ensure that they can enjoy their staple food as well as the spread of their culture to other parts of the world. This can be made possible by buying their products, renting them buildings for affordable prices and ensuring that they get raw materials and the required staff.

Conclusion

From the above discussion, it is evident that the world has become a global village and many businesses are now going international. However, these businesses experience many challenges due to legal, cultural and political issues which impact global business establishment and development such as the establishment of a Genki Sushi shop in the European market. These challenges include many licenses and permits required by one to set up international business, laws, and regulations by the European Food Safety Authority (EFSA). Other challenges include financial constraints, low consumer base, lack of raw materials and staff. These problems can be solved by formulating favorable policies that ensure easy entry of foreign food companies in the European market.

References

Alemanno, A., & Gabbi, S. (2016). Foundations of EU food law and policy: Ten years of the European food safety authority. Routledge.