Evaluation Essay Sample on Dyson: Pioneering Engineering & Innovation in Home Appliances

Introduction

Dyson Ltd is a United Kingdom Company that is known for its expertise in producing and developing heaters, dryers and vacuum cleaners. Over the decades in the business, it has managed to distribute to more than 50 countries and has provided more than 3100 employment globally (Greenley, 2013, p6). The company is distinctly known for its complete focus on engineering and innovation of its product brand. The company also takes pride in improving their predecessors' companies' products. After proving to be dominant in Britain, the company has been able to extend its success to the United States market. Dyson Ltd has beaten all odds and continues to thrive in present matures vacuum cleaners' market. The company has always taken a different path since its inception by ensuring they take their brand to the next level and continue to grow in a new environment. Dyson Ltd has worked on solving the problem at hand. For instance, the fall in their market share, trigger removal of all incentive and costly washing machine from the market.

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Being a privately-owned company, it has completely focused on designing, manufacturing and creating high-quality applicants covering a variety of uses. Their products do well in different fields but the firm is extensively established when it comes to vacuum cleaning. Dyson Ltd reported acquiring abnormal sales because of its culture of manufacturing high performing products (Hollensen, 2017, p34). The benefit that the company rips from their substantives share of the market is attributed to the firm international set up and its ever-presence globally. Dyson Ltd's achievement is credited to its powerful and original strategy that boosted its firms' competitive advantage.

For a couple of decades, Dyson Ltd has been Britain Icons in brand products invention. The company places a monetary plan that devoted everything to research and development. In 2018, UK-based company Dyson Ltd coned "Vacuum Cleaner Giants" reported a yearly revenue totaling 4.82 billion USD representing revenue growth of 27%. The key to Dyson Ltd's success has simply related to its intensive investment (Dyson, 2016, p624). Perhaps, Dyson knows the value of placing the money where its mouth is. At the moment, Dyson has thrived and dominated Western Europe and the North American Market. However, expanding the market on the Asian nation provides another market where Dyson can engage competitively.

Marketing Activities

In regards to the market expansion potential, the company still has extensively wide room for improvement. This is attributed to the presence of development and developing nations in the Scandinavia region, Australia, Asia and another emerging market internationally (Camponovo, 2014, p75). The company should put more concentration in penetrating more of it already expend market of Netherland and Spain where it enjoys its market dominance. Furthermore, the secondary focus should be on also develop markets f Finland, Denmark, Singapore, China, and Norway. Dyson's marketing and production activities should include diversification since the firm has been able to witness tremendous success in washing machine classification. The success of the extensive robust sales of their product is because of aiming at already developing a market segment of consumers while maintaining strong marketing communication plans and ideas of enlightening their consumers about its brand product benefits.

Dyson Company's marketing Activities should take full advantage of its winning capabilities of product inventiveness and high-quality product. The innovation concerns ought to be more on consumer needs as oppose to magnificent product features. Certainly, the consumer at the other end put credit on vacuum cleaner depending on how best it can clean (Trott, 2011, p122). The corresponding high-quality washing machines in the market from the firm has been a major success due to Dyson program on Research and Development. Dyson's marketing operation must involve advertising plan from a global context. Though it is essential to protect the local market, without any doubt Dyson company can be globally position as best tech and High end-product manufacturers.

As a dominant brand product high performer, Dyson should be more concern about their consumer plea and incorporate it into promotional campaigns. The future of Dyson must be promising despite being advantageous on its brand products feature, long-lasting capabilities, emotional pleas technological fulfillment (Dyson, 2018, p272). The company focus should also be on the revision of their pricing plans to remain in market share premium-selling within rational variation among its competitors for its esteemed consumer to continue to favoring quality by continuous purchase.

Consumer Market, Market Condition and Cultural Context

Despite stiff competition in the vacuum cleaner market, Dyson Ltd has been able to maintain its sales growth and dominant market share in this market. This has been attributed to their ability to adaptation in the different consumer markets by meeting domestic needs, creatively analyzing the different market conditions, and understanding the various cultural context (Erlich, 2016, p 360). While most of the company's target hefty profit as their goal, Dyson Ltd fully immerses themselves in designing and manufacturing to ensure they have fully catered for domestic's requirements in an innovative manner.

Dyson understands the importance of analyzing and fully aware of different Market conditions for their brand products. To establish valuable and promising market conditions, Dyson Ltd has to assign a marketing venture in penetrating and growing the firm. It will have to begin with assessing the most interesting markets regarding vacuum cleaner sales as well as the rate of expansion. From the assessment of potential and favorable market conditions for expansion on the nations, subsegment is created on those favorable market conditions basing on particular brand product personalities for vacuum cleaners' consumers (Dyson, 2019, p32). It is vital to acknowledge that the future of Dyson Ltd in the different market conditions is dependents on its engineering tools, technology, product supplies, modernization, company development, and proper staffing. For Dyson to be effectively and efficiently competitive in ever dynamic market conditions, the firm has invested in research and technology thus providing them with an edge over their competitors (Piercy, 2012, p66). Cost-effectiveness is crucial for the company; hence it is equally essential for the company to position its production operation in competitive advantage areas of the Asia nation. This is because of expensive labor expenses in developed countries such as the United Kingdom and the United States. Such market conditions amount to mounting cost of manufacturing, thus relocating would put Dyson in as ideal competitive advantages.

Constant changes in consumer and market landscape can be credited to social and cultural context trends. The consumer market has greatly been affected by the rapid growth of information accessibility and availability. The Internet has allowed the consumer to easily access product information as well as customers reviews. Therefore, newer technology products are more easily adopted by online customers. The internet has promoted a platform for more educated and concerned consumers. Active consumerism has become a common case and relevant in our present global market since consumers feel they need to engage more when buying goods and services from various brand products. cultural context trends have shown a significant need for more establishment of the household applicant with tech features that are compatible with the internet to make life simple and less stressful through conveniency and utility (Dyson, 2017, p420). Cultural context factors leading to this growth are attributed to the increasing number of working-class women, dual-income homesteads, and the growing amount of disposable income available to spend on lifestyle products. The future product success in this market niche will be determined by brand product aesthetics, functionality, technology, and energy efficiency. There is a market for Dyson Ltd Innovative products if promoted to the right group of consumers for a simple and advanced lifestyle.

Technological Considerations Factors

Dyson Ltd's brand product is designed and manufactured into consideration with new technological features having improved interconnectivity and functionalities. The company's products such as the one with cordless features ensure that the vacuum cleaner will be designed to work continuously for up to one hour just on a single charge edging out any other competitors' products (Piercy, 2012, p66). These brand products have been tested to give the best cleaning services for the longest time while it remains energy efficient. Dyson Ltd's research and development approach include internet connectivity as well as capability feature to make vacuum cleaners more autonomous.

Certainly, Dyson products are considered high-quality products that operate at the highest level of functionality and economical value. They are the product that has balance cost and value to their esteemed customers. Dyson understands the importance of embracing technology to produce and design long-lasting products with the best designs and functionality thus entrusting their consumers (Joziasse, 2014, p38). Dyson Ltd usually provides up to 5-years guarantee on innovating a product to ensure consumer they are working on a quality investment, as they have always done before. Dyson Vacuum cleaners have continued to maintain value by combining modern engineering and more reliable product features.

Dyson Ltd's technological research on its advance vacuum cleaners is launched in determination to realize sustainable household products (Hultman, 2019, p550). Dyson Ltd has been on the front line to support the idea of energy conservation. This sustainable household product intends to aim at the future invention of more sustainable and consistent household products for their loyal consumers while maintaining high-quality functionality. For long Dyson, Ltd has kept its reputation for tangible and quality product that has proven to have tremendous benefit for the consumers.

Though Dyson vacuum cleaner retails at a higher price, it worth the consumer investment because of the unwavering quality the company offers. Dyson realized that best marketing practices are the ones that put consumers as prioritize and determine in developing a long-term relationship by ensuring consumers' needs are met first (Dimbylow, 2017, p470). The advance Dyson vacuum cleaner provides a resourceful energy package that is more convenient. The advanced technology behind the development of Dyson vacuum cleaner is for intangible and future sustainable energy for the household. Dyson Ltd technologically design product sell so much more than their competitors because it sells a lifestyle and culture invented for the future.

Dyson Ltd Corporate Social Responsibility

Dyson should incorporate the selected nation where they are willing and focus to expand their market by taking action to advocate the need to make science and engineering to product. Perhaps, the firm should work on ensuring that they develop international related policy aiming at boosting its product sales in the international market by continued inspiration and unwavering focus on incentivizing long-term action to make Dyson ltd a leading tech company (Henderson,2018, p576).

Dyson Taskforce should consider a range of issues comprising of; education, culture, universities, extensive research and development. this recommendation is used in targeting to bring along changes in step...