Evaluation Essay on Montage Hotels and Resorts

Introduction

Montage is an ultra-luxury privately owned hotel which was founded in 2002 by Alan J. Fuerstman to offer services to the wealthy travelers (Terrero, 2011). The company's name reflects and defines its identity; it is a collection of luxurious residences, hotels, resorts, golf clubs and golf courses which convey a common goal to offer comfort and sophistication. It mainly serves North American regions, with its headquarters based in orange county California (Terrero, 2011). Montage also operates other properties in spectacular locations including; montage Laguna Beach which is the flagship hotel, Beverly Hills, deer valley Kapalua bay and palmetto buff. The five properties, in California, south California Hawaii, and Utah, contain a unique theme, a "spa Montage," and more than 150 guest rooms in each property to fully accommodate their guests (Cision PR NewsWire, 2017).Montage works together with a team of approximately 1001 to 5000 dedicated, experienced, and hospitable employees to ensure the company's mission is pursued.

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The company's website, which is easily accessible, keeps detailed information on the various destinations that clients can visit. It also provides more information on the services offered, the company's overview, leadership, sustainability, and partnerships. Through montage website, visitors can book accommodation online by giving details on the type of residence they (Cision PR NewsWire, 2017). One can quickly view and inquire about the available homes on the company's website. With the various sub-sections on their site, the clients can promptly locate their resident's lounge and the available fun activities they can undertake while at the resort.

The company's mission is "to be the brand of choice for discerning travelers, guests, owners, and associates while exceeding expectations in the customers" (Montage Hotels and Resorts, 2018). Montage creates a collection of luxurious resorts and hotels in explicit in beautiful locations that offer exceptional hospitality, comfort, special memories through unique lifestyle experiences. The company aims at ensuring guests receive high and extraordinary experience. According to their website, montage hotels and resorts guests can be assured of world-class rejuvenating spas, personalized services, fine dining, exceptional accommodation, and an elegant yet welcoming ambiance with the goal of creating lasting and cherished memories (Terrero, 2011).

I chose this company because, besides providing comfort, it also supports organizations that empower the needy, by being involved in areas such as senior citizen care, children's education, and environmental protection. Through the heart of montage, the company welcomes in-kind donations, volunteer and sponsorships from-profit organizations in California to assist more communities. Moreover, the company's growth is, by all means, evident; with an ability to secure dedicated investors and the brand expanding internationally in 2018. Montage hotel and resort has gross revenue approximated at $100 to $500 million (USD) per year (Cision PR NewsWire, 2017).

Conclusion

Montage hotel and resorts positively impact the leisure community by combining some level of modern sensibility and heritage and filling the void between luxury hotel space and lifestyle, to deliver an elevated guest experience. According to (Terrero, 2011) the company brings the hospitality vision into life through new projects. The Pendry San Diego, for example, features over 300 guest's rooms, uniquely designed restaurants, a rooftop pool and a spa (Cision PR NewsWire, 2017). Operationally, the company incorporates various internal programs such as environmentally preferred purchasing (EPP) programs and energy and waste management programs that benefit the surrounding communities. Montage hotel and resorts are dedicated to having a welcoming ambiance that creates lasting and cherished memories.

References

Montage Hotels and Resorts. (2018, January). Retrieved May 21, 2018, from Montage Hotels and Resorts: https://www.montagehotels.com/development/

Cision PR News Wire. (2017, January 9). Montage Hotels & Resorts Announces New Parent Company Brand, Montage International. Retrieved May 22, 2018, from Cision PR NewsWire: https://www.prnewswire.com/news-releases/montage-hotels--resorts-announces-new-parent-company-brand-montage-international-300387675.html

Terrero, R. (2011, October 3). Hotel Management. Retrieved May 22, 2018, from One-on-one: Montage Hotels & Resorts' Alan Fuerstman: https://www.hotelmanagement.net/openings/one-one-montage-hotels-resorts-alan-fuerstman