Introduction
Ethics at the workplace is crucial to ensure a fair and equitable environment where all individuals' rights and needs are adhered to and involve doing what is morally right as an individual and for the organization. The community expresses equality and what the organization portrays, typically as being ethical.
In communication, ethics should generally create a precise manner for a defined foundation, and in making decisions, evaluation of a noble background is essential. In public relations and communication, it is vital to express ethics as it plays a significant role in creating a company's reputation. Ethics is critical in visual communication, as it helps build the firm's credibility and public support.
In visual communication, it is important to have integrity, and ideas expressed should be from a clear and unique perspective. As visual communication involves representation through images and rarely words, then it is crucial to be ethical and ensure that the information portrayed does not undermine certain cultures, traditions, or people (Gubrium & Harper, 2016). In representing the information that threatens a particular community, it is unethical as it reflects the society how the firm perceives the individuals.
Through instances that a disaster needs to be addressed, it is essential to use sufficient information, and that reflects a better picture and intends to solve the problem. Communication is the responsibility of the organization in informing and making the audience understand a specific aspect through precise analysis, and graphic images are also vital to all individuals in a way that words cannot explain.
Professional guidelines are followed to ensure and know which images to publish and appropriate for society. In passing information through visual communication, it is essential to understand the technology advancement, the audience skills, and the expectations of the community.
Visual communication needs consistency, contrast, and balance between the data communicated. Different people perceive different things differently, and therefore, the firm needs to portray information in simple form and has an emphasis on the convention of the data examined (Jones, 2017). In presenting information to the public, it is crucial to identify the visual points and select the best visuals for each individual to see. It is also essential to create compelling visuals while enhancing textual images and communicate well with diverse audiences.
In the ethics of visual communication, it is essential to consider all the possible interpretations of the image established. Different interface has different information and can be perceived differently. Ethics ensures that visual communication provides the appropriate context and does not conceal negative report to society.
For instance, in the image that showed thinner and dirty children from weak states, then many people can perceive the data differently, and it is crucial for a piece of definite information evaluated. Information communicated should not be exaggerated and should appear real where there is examination effectiveness while outlining clearly the support data.
The complex situations should not be oversimplified, for instance showing that African-American people are thinner and dirty and using the support information of 'let's help them clean up' it shows that the individuals are filthy and need to be cleaned and the information is oversimplified (Mannay, 2015).
The managers should also address that there is no need for implying effect and cause visual communication due to social perceptions. One image can have several attitudes, and therefore, it is necessary not to suggest causes on the visual images. Manipulation also occurs in visual communication, and it is essential to avoid manipulating information and coercion. It is also crucial not to aggregate data and ensure there is consistency in work.
Information that firms reflect tends to influence society in a particular manner. Visual communication should improve awareness of social perceptions where individuals can be keen on the data portrayed or feel that it has oppressed their rights. Social understanding is vital for the organization and individuals to reflect on what they present to the communities.
The unethical issues in the media through the information portrayed to the society will show how the firm is biased. When the firm is biased, it shows that it favors a particular culture or tradition than the other (Pauwels & Mannay, 2019). However, the African-American people's rights are to be respected through presenting images that portray that they are well off and not poor as the firm has evaluated.
Moreover, offensive terms can lead to different perceptions by individuals. For instance, a person who sees the image for the first time will decide that the African-American children are very dirty and thinner. Yet all individuals are not poor, thinner, and darker. It is crucial to create an environment where there is equality, and the role of other individuals is respected.
Furthermore, there is the statement of 'Let's help them clean up.' This shows that the children are not clean, and the firm aims at helping them to clean up (Gadd & Jones, 2018). It is very unethical for the organization to cause division among individuals by classifying them as dirty. The organization needs to use a well-presented image and have data that explores fairness and equality among all people.
Specific visual communication operates under different ethical aspects and contributes to the different ethics of the firm. Innovative and creative images are constructed to allow easy access and availability of the data needed in a precise and simplified manner. Information should be truthful and not manipulated.
Ethics helps organizations to make the right thing, and visual communication should evaluate ethical practices in organizations. The primary role of the organizations is to visually present a significant event in the conventional world that society can help the firm in solving the issues that uphold it. Upholding ethical practices in the environment is essential to satisfy stakeholder's needs and maintain corporate social responsibility.
Ethics helps the firm to be socially responsible and brings significant advantages to the business, and there should always be the quality of the information presented, and appropriate options of the information presented should be sufficient. The data should be connected and complete to avoid misinterpretations and compelling ideas.
The importance of visual communication is to clarify the data and unify the central objective (Pauwels & Mannay, 2019). The visuals should also insist on the typical value and honor copyrights agreements and permissions. Visual communication is crucial when presented ethically by organizations.
The black American has been set as people with no jurisdictions and placed under unethical grounds. However, these people have been the ones struggling to get out from where they were up to now. Setting up a visual picture demonstrating a poor black American is not what people should do; this shows the ethical line drawn between the black and white hence racism. Also, it does not mean that the children of blacks are the ones suffering; whites' children are also subjected to the lack of either food, clothing, or shelter.
Reference
Gadd, C., & Jones, C. (2018). Accidents and ethics: a visual-narrative approach. Emergency Nurse, 25(09). Retrieved from https://journals.rcni.com/doi/aop-pdf/10.7748/en.2018.e172.
Gubrium, A., & Harper, K. (2016). Participatory visual and digital methods. Routledge.Retrieved from https://www.taylorfrancis.com/books/9781315423012
Jones, J. S. (2017). Research Ethics And Visual Methods. In Teaching Visual Methods in the Social Sciences (pp. 24-41). Routledge. Retrieved from https://www.taylorfrancis.com/books/e/9781315657011/chapters/10.4324/9781315657011-3
Mannay, D. (2015). Visual, narrative, and creative research methods: application, reflection, and ethics. Routledge. Retrieved from https://content.taylorfrancis.com/books/download?dac=C2013-0-26692-6&isbn=9781317688426&format=googlePreviewPdf
Pauwels, L., & Mannay, D. (Eds.). (2019). The SAGE handbook of visual research methods. SAGE Publications Limited. Retrieved from https://books.google.com/books?hl=en&lr=&id=qEDADwAAQBAJ&oi=fnd&pg=PR5&dq=ethics+in+visual+communication&ots=I3KpZL3V42&sig=x9JOGJWC9nCiPtXYQc7eTS5VzxE
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