Essay Sample on Whiskware Pancake Batter Mixer: Easy & Quick Batter Mixing!

Whiskware Pancake Batter Mixer is a product by Blender Bottle Company. The Batter Mixer presents the users with a faster and easier way of making smooth batters for pancakes, crepes, and waffles. The Batter Mixer works by simply placing the ingredients that one wants to use in cooking in the Blender Ball, then shaking. The presence of a wide opening makes it easy for anyone to add the ingredients. The mixture makes it possible for the cook to draw different patterns and shapes, and the pour spout of the mixer makes it even easier. There exists a free Whiskware Recipe App that guides the user on how to make different shapes and more creative patterns. Moreover, the mixer has a base that keeps it stable while cooking is in progress. When it comes to cleaning it, the Whiskware Pancake Batter Mixer takes less than thirty seconds, and all its parts are dishwasher safe.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

There is a need to reposition Whiskware Pancake Batter Mixer in the mind of the consumers. The consumers will then need to have a new vision about the product, an image that is appealing to their eyes, and their minds. The Whiskware Pancake Batter Mixer must sound fresh, and the customers must accept the changes so that they can purchase it and make use of its good services. Almost every home makes pancakes every now and then, and thus it should be easy to reposition the Whiskware Pancake Mixer in the consumers' mind.

The best repositioning strategy for the Whiskware Pancake Mixer is consumer engagement and identity strategies. People want to get a feeling of belonging, and this can happen when they are involved with the product (Capriello, &Mastretta, 2016). By so doing, as a marketer, I will need to conduct surveys and issue questionnaires to people from different geographical areas where the product is already in the market. Then I will be able to understand what the people love about the product and what would make them not purchase the product. Moreover, more suggestions on what they need to be added to the product would be useful. Additionally, as a marketer, I will get creative and try to imagine what other things consumers could be wanting in the product and try to incorporate it in there.

Making the product match the requirements and the needs of the consumers will make them feel loved, appreciated. When people feel appreciated, they tend to love what shows appreciation, and as a result, the product shall have a new image in the minds of the consumers, and this will lead to more purchases. When one consumer purchases the product and they feel it's important to them, the probability of them sharing the information with other people is high. As a result, Whiskware Pancake Batter Mixer will regain popularity, and the purchases will go high.

The next step will be identifying the product with the company that makes it. It is essential for the Whisk ware Pancake Batter Mixer to hold the logo or the name of the company on it. Through this, it will be easier for the product to make it through the market (Ren, Zhao, & Wang, 2018). People are mostly familiar with companies than they are with the products that they make. Thus, having the logo of the Blender Bottle Company on it will make it easier for consumers to identify its legitimacy. Moreover, it will make it possible to fight scammers who make fake and duplicate products, and that makes consumers have a negative view of the product.

Lastly, the marketing strategy ought to change, and new taglines need to be introduced to attract customers into our products world. The use of both advertising and the use of social media will help reach more people from different geographical areas. Using the tagline, "it's all about the Batter," will help in making the consumers aware that the product is meant to help make work easier for them.

References

Capriello, A., &Mastretta, I. (2016). 14 Product innovation for repositioning and destination development marketing strategies. Automobile Heritage and Tourism, 39, 209.

Ren, L., Zhao, J., Chen, P. J., & Wang, P. (2018).Brand repositioning in the hotel industry-a case study of Howard Johnson in China.CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, 282.