Essay Sample on Warner Music: Challenges of Thriving After Elimination of Tours

Introduction

Warner Music is a global music label recorder in the industry comprising of prominent artists over many years. Being among the most influential industry in the market providing live entertainment through the song-kick database as well as youth engagement through media bands, Warner label like any other industry is facing a challenge in efforts to make their artist prosper even after elimination of tours occurs. Tours have become one of the greatest tools for musicians to earn revenue by offering live performances since the market has been crowded by piracy. Music business perceives touring as lifeblood; marketing the artist as well as earning their revenue.

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As an executive manager, various techniques can be deployed in the industry to ensure that the sustainability of artists is in realization even if their tool is ungraded. For instance, as digital obliteration of music work progresses, turning focusing on virtual reality concerts as well as social media festival is promising. A possible experience generated from apparatuses defines virtual reality (Chang, & Shin, 2020, 35). Through its employment, real physical surrounding is depicted with the enhanced element selected which are able to manage the audience experience. Therefore, since the fans and customers experience matters a lot even after the elimination of artistic tours, creating depending on a holographic VR strategy is significant in seeing that sustainability of the music label and artist is realized (Chang, & Shin, 2020, 35).

Launching the VR concert will see an enhanced possibility of fans' experience management through the international and local presence of a known artist. The simulations are created in such a way that present exact elements of an artist hence depicting a hybrid artistic content (Chang, & Shin, 2020, 36). Although there are a number of questions that are raised by the introduction of VR concert as a way of enhancing sustainability in the Warner music including, the degree of customers satisfaction, conceiving target audience, and the future public value, the answer to the question is the links between the management and the fans as well as its customers (Chang, & Shin, 2020, 36). VR technology gives managers and artists unprecedented technique for engaging the audience at greater lengths without touring.

The creation of an interactive link between the brand and the customer is the basic objective. Relationship development in other industry is by having a competitive advantage in product over the other industries, however, since music is not a product, VR technology, as well as 3D presentation, provides the industry with the means of interacting with fans creating an interactive experience which results to long term satisfaction (Chang, & Shin, 2020, 39). Additionally, the need for arts touring has risen over the years due to the rise in piracy that has dragged the market of CDs to a point with no value. For instance, during the early 90s, live performance accounted for just 33% of the revenue collected by artist however, today live performance accounts for about 75%. For these reasons, VR presentation in social festivals presents the greatest tool as they are not prone to piracy additional to enhancing interaction with fans and customers.

References

Chang, W., and Shin, H.D., 2020. Virtual Experience in the Performing Arts: K-Live Hologram Music Concerts. Popular Entertainment Studies, 10(1-2), pp.34-50. Available at: https://novaojs.newcastle.edu.au/ojs/index.php/pes/article/view/216