Essay Sample on Jorja Smith: Identifying a Potential Artist

Introduction

Social media, video sharing sites and other resources such as Patreon have made it easy for non-signed artists to penetrate in the industry. Social media has made it easy for artists to build relationships with fans which is significant in their career. However, it essential to be signed to a label to be successful outside of the traditional United States music industry. This essay will assess Jorja Smith as a potential artist for suitability in signing to ascertain whether they fit the label's quality level by evaluating their potential including commercial viability, artistic potential, artist image and presentation, and manager/artist relations.

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Jorja Smith's rise on the urban fairy tale which the millennials can much relate as well as the tweet is gaining momentum among the youth. Her Bristol performance in 2018 was densely packed from the start with loving fans, mainly young girls who can easily relate to her music. Jorja Smith's upcoming planned events start from May 14th, touring Los Angeles, CA at the Greek Theatre on 14th and 15th, Santa Barbara, CA at Santa Barbara Bowl on 17th May and Stanford, CA at Frost Amphitheater in Stanford University on 18th May (Natalie-Zhang, 2019). Jorja Smith has various video streaming platforms such as YouTube where she has 523,916 subscribers, Spotify where she about 5 Million monthly listeners, SoundCloud, and Apple Music. Moreover, she has a substantial following on Twitter, about 276 thousand followers. Smith does not focus much on ticket sale; the essential thing is durability and artistry integrity. Consequently, Jorja Smith has a substantial following on Facebook with approximately 209K followers. She has 1.9 Million followers on Instagram with 1175 posts of interesting photos and videos such as promotion photos, and acapella sounds as well as her music.

Jorja Smith brings utmost professionalism on stage, glittering in attires that would assist her in bringing out the emotion in her song to the performance. She adapts to the rhythm of her songs and embraces slow dance moves during stage performances. From her posts, Jorja Smith often puts braids hairstyle, Dior Couture and silk Dresses. Jorja Smith describes her music as a piece of hyper-connect music that uses a sense of warmth and honesty to reach the soul of the audience. Her songs comprising of modern soul, jazzy vocals and tales of broken hearts is the future of youth music since the millennials can quickly identify with the music hence a substantial following. Jorja Smith made her debut in 2016 with "Blue Lights" single and after that produced 14 songs including collaborations with established artists such as Drake and Bruno Mars (Davis, 2018).

Signing Jorja Smith, I will assist her to improve her diversity in the industry, having been nominated for the Grammys awards which are a big move in her career. We would enhance her commercial viability by improving her level of support globally. Her music will be managed appropriately targeting to feature in films, advertisements, games, and televisions shows. Exploring her balance of musical blend of soul with jazz and R&B will ensure that we go beyond to provide the music is improved and captures more listeners, discovering situations.

Works Cited

Davis, Dominic. "REVIEW: Jorja Smith's 'Lost & Found' Displays an Artist on the Rise." Daily Trojan, 13 June 2018, dailytrojan.com/2018/06/12/review-jorja-smiths-lost-found-displays-an-artist-on-the-rise/.

Natalie-Zhang. "Jorja Smith." Songkick, 2019, www.songkick.com/artists/8715239-jorja-smith.