Essay Sample on Current Strategies of the Tourism Sector in Singapore

Introduction

Current strategies are based on technology developments and diversity of the tourism sector. It provides a guide toward adopting the right rates of commissions and defines the rules of the booking agents. The approach also has facilities different ways of reaching the customers. The tour companies aim to attract more visitors through an integrated marketing model. It has created major advertising websites that target different customers. It has also established a reliable website media and client referral system to facilitate its diverse services across the world (The strategic plan for tourism 2017). Apart from directly considering reliable distributions systems, it has also adopted a reliable system of reaching clients through travel agencies. For instance, the Zahara and Bahwan travel agencies have contributed to an improved management system that benefits both parties regarding serving its clients and developing the right strategies for safe travel tours.

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Current Challenges

Visiting new locations is often accompanied with other challenges such as language barriers and encounter of a new culture. However, communication has reduced such barriers especially with regular patterns of interactions. It enables the country to address issues faced by the clients. Travel agencies are faced with a problem of communication system has been established to encourage the tourist into Singapore. The country is well known for its quality services across the world (Al Habsi 2018, p. 20). However, it is faced with the socio-cultural challenges from the side of the clients. Therefore, it should identify the right channel that reduces language barriers and enhancing cohesion among the tourist. Trough adequate communication, the company has been able to identify possible communication challenges faced by its clients.

How the Government Can Overcome Challenges

Competition is one of the factors facing the tourism industry in Singapore especially with the growing market in Indonesia and China. However, the campaigns and advertising strategies conducted through the media have attracted international clients through social media platforms. Though the technology and innovative strategies, the tourism industry would develop a partnership with the hotel agencies and the neighboring countries to market the tourism industry (Babu, Vani,andPanchanatham, p. 12). Expanding major utility facilities such as malls and hotels has contributed to the dynamic growth of the company. Branding has also contributed to efficient markets segmentation with the aim of targeting more tourists and addressing issues linked to competitiveness. It has focused on a large number of factors including the behavioral patterns of the tourist (Wippel 2016, p. 142). It is through marketing and adoption of the rights communication strategies that the company would gain access to more market segmentation in the tourism sector.

Conclusion

Singapore's tourism industry has much to do with the collective efforts of the government, travel agencies and hospitality. Travel agencies have played a significant role in putting all these factors together with the aim of providing a reliable system for the tourist. Besides, this is one of the brands that aim to offer competitive services by addressing issues linked to marketing segmentation and distribution systems. It has utilized communication as one of the tools in marketing and addressing socio-cultural differences among the tourist.

References

Al Habsi, Z., 2018. Analyzing the interrelationship between CSR activities and the value co-creation process to enhance employer branding within the Omani hotel industry (Doctoral dissertation, Brunel University London).

Azri, A. and Ibrahim, H., 2013. Modeling the Marketability of Tourism Small Businesses: Oman's Experiences.

Babu, M.G., Vani, G. and Panchanatham, N., Branding in the Globalised Era: Innovative Strategies for Omani Brand Owners.

Kumar, D. and Mathur, P., 2013. Scenario of Oman tourism. International Journal of Marketing and Management Research, 4(6), pp.17-34.

Morrison, A.M., 2013. Marketing and managing tourism destinations.Routledge.

Wippel, S., 2016. Port and Tourism Development in Oman: Between Economic Diversification and Global Branding. In Under Construction: Logics of Urbanism in the Gulf Region(pp. 125-142). Routledge.

The strategic plan for tourism 2017 PST 2017,2022

Year-in-Review 2017. A Bumper Year for Singapore Tourism