Essay Sample on Achieving Success in the Business Market: Learning from Trader Joe's Model

Introduction

Trader Joe's (TJ's) has well established its reputation in the business market. The firm assures the satisfaction of customers' needs. The establishments of his superiority in preference by customers with the recent comparisons with other supermarkets. As such, any individuals desiring to pursue investments in the related business section as TJ's, understanding the positioning and business model utilized at TJ's could largely aid in cementing their position in the current competitive market.

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At TJ's, the rather simple operational design has been implemented. The low pricing approach on brands that are individually owned by TJ's. Considering their rather smaller size, this creates a sense of preference by customers. It is considering that the quality of these commodities still assures derivations of desired levels of satisfaction. Their business model adapts aspects of business commerce, consideration of occupation, and the firm's organization. Business commerce presents the concepts of trading, with a concentration on produced commodities at a firm being exchanged with those from other firms. It is a sought of symbiotic business. TJ's has developed a label that provides an opportunity for the rebranding of food previously from other brands and implemented deduced lower prices on the selected commodities. Over time, this chain has consequently expanded the increasing opportunity of the firm introducing more foods with no necessity of applying changes to the size of its market footprint.

The business occupation concept presents knowledge on the possibility of applying changes to the firm's commodities to assure the attainment of customer expectations. The private label at TJ enables them to manipulate prices on organic products to identifiable lower prices as compared to those observed at other established supermarkets. The firm has assured the maintenance of a sustainable stocking to commodities. It is from the sourcing of their products internationally. As such, customers don't realize instances of changes in the specificities of their selected products resulting from changes in supply.

The business organization approach implemented at TJ's assures regulations that monitor all employee operations concerning the quality of services offered. Such is done by limiting the extent to adverse behavior and reaction by employees while actualizing their daily duties. The customer service at TJ's is interestingly good with how customers are assisted with their purchases. It is considering the size of TJ's usually small stores. The readiness by staff to be always of assistance creates a sense of appreciation to customers. Such equated to the existing sense of preference to still shop at TJ's. Attention on the target customers identified to shop at TJ's frequently. It is from the identification that most of its customers present some level of intelligence and open to any new ideas presented. The firm is assuring an equivalent appreciation of salaries to its staff.

Reference

Klisarova-Belcheva, S., Ilieva, G., Yankova, T. (2017). Business intelligence and analytics-contemporary system model. Trakia Journal of Sciences, 15(1), 298-304. doi:10.15547/tjs.2017.s.01.053