Essay Example on Outfits Global: Fashion & Design in Brooklyn, NY

Introduction

Headquartered in Brooklyn, Knickerbocker Avenue, New York, Outfits Global is a growing retail company offering a huge range of fashion choices to the young and old alike. With three years in the market, Outfits Global has gained a strong presence both to the online and offline communities. Our online presence is fostered across a wide range of social media platforms, mainly Facebook, Instagram, blog, Email, and more. As of now, the competition in the fashion and design industry is unlimited, with many of our chief competitors rising swiftly to every available opportunity at the earliest possible. Online Global market has good marketing professionals who survey the market often, and that will always be their priority. Social media is an electronic word of mouth (Chu, S. C., & Kim, Y. (2011). Having the option to market our product or support of potential clients comes down to our capacity to perceive the inquiries and the issues they may have, and react to them by giving the right answers and arrangements. We have to make them understand that what you bring to the table to them will improve their lives, and for that, in addition to the fact that we have to pass on our message convincingly, however, we additionally need to do it utilizing the right marketing channels and devices (Singh, S., & Sonnenburg, S. (2012). The primary goal of our social media marketing plan is to push for an even stronger online presence and launch Outfits Global into many other untapped platforms and double our reach to our audience. All of the strategies and goals outlined herein are tailored to achieve this main objective. Our target market is all-inclusive, but our primary focus is teens, college students, Solopreneurs in the fashion design industry, and the entire workforce in both the public and the private sector (Rahbi, A. L., & Abdullah, H. S. 2017). By developing strong social networks, we seek to establish a community of our target market ad engage them in meaningful discussions around their day to day fashion choices. This social media marketing plan.

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Goals

• Push for brand awareness
• Increase website traffic and sales
• Generate engagement around our Outfits Global brand
• Create a user community and establish customer support channels for our customers

Tactics and Tools

Having the option to market your product or support of potential clients comes down to your capacity to perceive the inquiries and the issues they may have, and react to them by giving the right answers and arrangements. You have to cause them to understand that what you bring to the table will improve their lives, and for that, in addition to the fact that you need to pass on your message convincingly, however, you additionally need to do it utilizing the right channels and devices.

Targeted Social Media Marketing tools include Outfits Global company blog, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, Tumblr, and Tik Tok. For messaging purposes, social media messaging platforms such as messenger, WhatsApp, and WeChat. We value the contribution our company blog has already brought into our business, so we want to take it to the next level. Since we also have our presence strongly represented in the public domain, we anticipate the easiest time to increase our brand awareness through constant blogging. Most important is the fact that we want to do even better by providing relevant and impactful content to our target audience. Here is a roundup of what we seek to achieve, bringing together all the potential social media marketing tools:

Push for high SEO ranks

By constantly posting fresh content about fashion and design, we want to make sure that Google, Yahoo, Bing, and other search engines have greener content to index every other time. Making use of the relevant keywords, we want to establish Outfits Global services as the easiest to locate a business by our users online.

Develop and push for a stronger relationship with both regular and new customers

We recognize the importance of customer engagement in our business (Pearson, S. 2016). The aforementioned marketing platforms present us with the ideal opportunity to engage our regular and potential customers more conversationally. This way, we build and grow our trust with our target audience through content that is quality and resonates perfectly well with their needs. By providing active comments sections, we can read from the visitors' reactions to our posts. We respond directly to these comments, and this we find huge in trust-building and growing relationships.

Establish Outfits Global as a leader in the Fashion and design industry

By providing valuable content, we're pushing our market position towards thought leadership in the clothes retail industry (Goworek, H., Oxborrow, 2018). We want to engage qualified professionals to bring to our customers the most actionable information regarding the current trends in the fashion and design industry. It will take us some dedicated time of extensive writing for Outfits Global to become the "go-to" retail company in the market. We're also concerned about increasing inquiries into our services and position ourselves for higher rates of conversion

Connect our audience to our brand

our business persona is the greatest goal before everything, it helps our brand in having a strong voice in the market, since we have the information about our audience and their taste, creating a content that speaks what they want would be our uniqueness in the market (Kumar, P., & Singh, G. (2020). Brand awareness is our top consideration in our overall marketing strategy. Through managed posting, we want to show our followers the personal side of Outfits Global. We want to rise above our outbound marketing limitations by opening our brand message and engaging prospective and existing customers.

Increasing opportunities for sharing

By content blogging, we also want to benefit from backlinks. We want to increase the potential for viral traffic and align ourselves with the exponential market. Capitalizing on a wide range of sharing platforms, we envision the more productive link-sharing among our visitors through platforms like Facebook, Instagram, Twitter, Email, and so on (Duffett, R. G. (2015).

Planning and Publishing

Our scope of publishing is set to include blog posts, fashion images, and videos. We want to plan our content to make sure we maximize our reach to the target market. Our systematic posting takes into consideration key factors such as the right timing posting frequency. To help us publish our content automatically, we have settled for Buffer Publish. This is a social media scheduling tool that will not only help us post at our preferred times but will also enable us to reach our audience at the time we feel they are most likely to engage with our content (Chu, S. C., & Kim, Y. (2011). To keep up with the conversations around our brand and offer responses, we enlist the help of Buffer Reply, an effective social media listening and engagement tool. This aggregates all our social media messages and mentions, including posts that did not tag our business's social media profile.

Analysis and Evaluation

To measure our social media marketing performance, we want to achieve a more in-depth analytics insight. This way, we get to know and compare the scope of our reach to the target market. We also want to keep track of the positive mentions we received every month, and we want to know how many people used the Outfits Global hashtag on their various social media posts. To achieve such great analytics, Buffer Analyze is our tool of choice since it has offered numerous activities and simplified tacts of engaging customers (Wolny, J., & Mueller, C. (2013). Teasers like Facebook, Twitter, Instagram, LinkedIn and Tumblr, these sites have some engaging tactics like a contest, that can be used by a business on their page to promote their products by creating a virtual competition between the users of their products. Some of these tacts are storytelling, making fun, education, teasing, and live entertainments.

Facebook

Facebook is reigning and has always been the champion of all sites of social media. It has been a meeting place that offers business, education, market, and even religious activities involving people from all corners of the world (Chu, S. C., & Kim, Y. (2011). Facebook is like a complete virtual community, and in a community, things and activities like business, talking, and education are expected to carry on, as usual, making it a great free marketing tool (Peeroo, S., Samy, 2017). The platform has pages that give our businesses a free chance of identification. On Facebook, we can freely shrink links, posts, and images relating to our business. Being one of the best social media platforms for engagement, advertising, customer service, and collecting views, we want to establish the Outfits Global Facebook page and have it updated regularly. We'll use the platform to push for the stronger presence among Facebook users. Facebook also has its advertising ads they offer to their clients at a fair price (Duffett, R. G. (2015). They are somehow special and classic ads branded as Facebook ads, the ad is important because it is made visible to anyone using Facebook. With the special ad, our products are likely to reach a broad number of users who may be interested in our products. We want to have an open forum arrangement to enable us to engage our target audience directly.

Twitter

Twitter as a social media has always been questioned if they could be a better marketing tool, being known as a celebrity gossip site, displaying our products in between their gossips has made it one of the most digital ways of marketing online. Twitter has over 1.5 billion users and daily visitors, and bidding our business as a public message will help in reaching our audience. Twitter allows every user to enter any name on the search section, making our name popular would make it easy for our target clients to find us. And as a sheer educational platform, clients or viewers' responses are available positive and negative, so checking in Twitter regularly will be our concern (Abalaesei, M. 2014). In Twitter, as long as we can watch your competitor's profile, getting legal and relevant information of their audience can help us reach and connect with them. We have responsible individuals who are well articulated and familiar with twitter rules and regulations, and with that, we are sure of the proper utility of the platform.

Our business has a great and admirable character in the twitter community, and apart from marketing our business, we have always participated in standing solidarity with twitter human rights activists by making their re-tweets. Having a diminished personality on twitter is not healthy for a business since it can kill the quality of the message we may be passing. This reminds us for the sake of our business success that we need to keep our unique marketing and engaging personality. We appreciate and polity reply to significant comments that need our attention. Twitter is a faced paced social platform that will help us to build some level of industry authority and run our real-life updates. With Twitter, we can share links for our new content regularly and timely.

Talkwalker

Talkwalker is a far-reaching device that empowers you to keep steady over your online networking marketing game. Utilizing this tool, you can use social information to settle on more brilliant business choices. Using the images, clients would benefit from this device since it can trackback up to 30,000 images online, therefore making the client text, comment, and at the same time,...