Essay Example on Founders of Tastemade App: Steven Kydd & Joe Perez

Introduction

Steven Kydd and Joe Perez are the Founders of the Tastemade app in 2012, and they were digital media entrepreneurs. The Tastemade app is suitable for food lovers who like to travel. The app is used in 22 cities around the globe through the network of "Tastemakers." Tastemade app provides a short, one or two minute long videos demonstrating the coolest places where food lovers can get to the food (Brody et al., 2001). The app can also be utilized to make videos during travels and produce lists of places visited. The app is available for free in iOS and Android. The app is very effective for lifestyle entrepreneurs and food-tech since it creates significant market opportunities.

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The strength of the app is that it is flexible, and it can be used for food and also used by people who enjoy making videos. The app has the biggest catalog for the owner to explore since it is readily accessible on both Android and iOS. Tastemade of both Android and iOS software is an app that provides a user with a step-by-step process for manufacturing location videos and delicious food. The weakness of this app is that it will take a long time to download, and it will drain the battery. The other weakness of the app is that it cannot expand rapidly since some cities do not have reviews despite launching on the app stores.

Fooducate App

The Foodcate application was founded by a foodie and a tech entrepreneur Hemi Weingarten in 2014. The Fooducate application is free and accessible in Android and iPhones. Most people are always in quest on how to get healthier; Fooducate App is suitable since it will help in providing steps to be followed at a time. Fooducate app is effective, and it will help with the process of getting healthier through grading individual food, demonstrates the content in the product, and provides healthier alternatives. Fooducate is the most effective app since it has a digital diet tracker, exercise and calories are recorded to depict a clear image of individual health (Corcoran, 2014). The biggest benefit of this app is demystifying the food nutrition panels and ambiguous labeling on all the food products you might think you know.

The greatest strength of this app is the ability to expand health awareness and enhance the built-in functionality feature of calculating and scanning food products. The strength of the Fooducate app is that it empowers an individual to fitness, diet, and health goals. The other strength of the Fooducate app is the ability to scan UPCs for dietary information and look food by groups available in the Fooducate database hence enables individuals to track their food intake (Corcoran, 2014). Fooducate app enables an individual to check how a portion of food is rated in terms of ingredients and nutrition facts. The weakness of the Fooducate app is that, to add nutrients, and healthier food tracking features need monthly or lifetime subscriptions, which make the app to be costly.

Savored App

Savored food app service, which offers digital marketing for restaurants, was founded in 2009 by Daniel Leahy and McKean Benjamin. Savored food app is free and available for Android and iPhone. Savored is an app that determines an individual discount at local restaurants; hence dining out does not have to break an individual budget. The savored app is currently utilized in ten major cities, and it works with restaurants to fill their tables and create a night out within an individual budget (Batat et al., 2019). To use the savored app is simple since an individual will have to search for restaurants, and the savored app will display what reservation times are available, and the price and discount offered. The service of the app is highly effective in the market since its objective is to offer a variable price approach for diverse restaurant products that will match the market forces of demand and supply. The streamlined site of the Savored app is easy to navigate and enables an individual to make reservations for approximately 30 minutes prior to reservation time.

The app has the strength of seating tables that might have remained unseated since this service plays as a marketing device for high-end restaurants. The great thing pertaining savored is that it leverages some of the highly powerful aspects of local, social, and mobile in an approach which aid restaurants to manage its demand and supply and attain better outcomes. With the Savored app, individuals can book a reservation in restaurants using his mobile device and receive approximately 40% discount by the service applied to their bill, hence encouraging more users to use this app (Washburn & Parrish, 2013). Also, the service allows merchants to drive customers into its restaurants during days when a business position in the market is slow and hence, drives incremental revenue earned for tablets, which could otherwise be unoccupied. The weakness of the app is that it cannot be accessed without a strong network. Also, it faces stiff competitions from highly advanced online restaurant reservations such as space-restaurant.com.

References

Batat, W., Peter, P. C., Moscato, E. M., Castro, I. A., Chan, S., Chugani, S., & Muldrow, A. (2019). The experiential pleasure of food: A savoring journey to food well-being. Journal of Business Research, 100, 392-399. DOI.org/10.1016/j.jbusres.2018.12.024

Brody, A. L., Strupinsky, E. P., & Kline, L. R. (2001). Active packaging for food applications. CRC press.Corcoran, K. (2014). Fooducate.Washburn, M., & Parrish, D. E. (2013). DBT self-help application for mobile devices. Journal of technology in human services, 31(2), 175-183. doi.org/10.1080/15228835.2013.775904