Essay Example on Convincing the Audience: The Art of Presentations

Often presentations are viewed as just plain channels of showcasing facts to an audience. However, it is not always the case, and sometimes, they need more than just a display of information about a subject. Some presentations require that the presenter convinces the audience that what he or she presents is factual and has scholarly support. Whether the presentation is oral or written does not matter. Besides, what matters is the ability of the writer to instill confidence in the readers about his understanding of the subject. Therefore, presentations need in-depth research when the writer needs to capture the interest of the audience, develop critical knowledge and basis of evaluation, and also achieve the objectives of the presentation. Research in performance instills confidence and a sense of reliability; hence any writer must consider such aspects when developing their presentations.

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Ideally, a presentation ought not to be just a story. It is more than just sharing information about the subject in consideration with the audience. Most importantly, presentations are developed to capture the interest of the audience. While the interest of the audience may be captured when the way the presentation is made, such as using the font and color, greater detail is needed in the content. Research is a presentation; therefore, it is necessary to ensure that the audience learns about the facts of the subject and relates to it (Chambers n.p.). If there is no research showcased in the presentation, the audience could find it superficial, and their interest may not be captured. Therefore, any writer who wants to capture the attention of the audience. In a formal setting, especially, a presentation would not be effective without research.

Also, when a presentation is about exploring highly demanding facts, common knowledge may not be applicable in the presentation. Common knowledge can only be essential when explaining simple issues to the audience. For instance, making a presentation about how to wash hands effectively would not need research evidence. However, a greater need for research arises when the ideals being explained in the presentation are hard to understand (Chambers n.p.). The writer will need to develop an understanding in the mind of the reader and inspire confidence in them that what they are reading is right. That cannot be achieved through common knowledge. One needs to cite several other authoritative and supporting sources to build the desired confidence. When a writer needs to achieve the confidence of the audience, even the subject is hard, he or she will need to consider research as essential.

Conclusion

In summation, a presentation should not just be creative but also informative. Before the creator of the presentation determines what to present in it, an understanding of his or her audience is imperative. Both an uninformed audience and an informed audience will require in-depth research when the subject is highly engaging. Going to the library indeed ought not to be a choice for a person who is making a presentation. It ought to be a necessity since the weight of their presentation will be determined by how much the writer informs and influences the reader. Presentations being a popular way of communicating in the modern world, a writer ought to be so much concerned about how they impact the audience. When one makes use of research, it is possible to prove credibility and inform the reader. It is, therefore, necessary to normalize the use of research for presentations to have a scholarly voice.

Works Cited

Chambers, Richard. "Best practices for building presentations and displaying data." (2014). Available at https://www.apa.org/science/about/psa/2014/02/presenting