Business Opportunity & Strategy: Identifying, Funding & Planning - Essay Sample

Introduction

Every business opportunity comes with the proper identification of a business niche and strategy. The funding of the business is also considered an ideal factor because every business opportunity must require some startup capital. The other issue is also on the analysis of the kind of business environment that the business is going to get conducted. Legal documentation may also be considered ideal. The last issue is on a business plan (Chambers & Humble, 2017). The paper is, therefore, based on a business concept which I would start. The primary plan that the paper will get based on is being an American football trainer.

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American football is a resemblance to the integration of soccer and rugby and, therefore, popularly referred to as Rugby Football. The sport is played by two teams, with each of the teams having eleven players with additional four players as substitutes totaling to fifteen. Both men and women are involved in the sport (Brinckmann & Kim, 2015). The people of America wanted to detach themselves from the English influence prompting American football to gain fame. The sport was championed by Walter Camp, who came up with unique set of rules as well as altering the shape and size of the ball to be oval-shaped, making it ovoid ball. American football is played on a level ground, which is four-sided and having goalposts at extreme ends (Grundstein, Ramseyer, Zhao, Pesses, Akers, Qureshi, & Petro, 2012). The two teams playing are known as Offense and Defense. When the offensive team runs down the field while passing the ovoid ball among the teammates, the defensive team attempts to stop the advance by the offensive team by struggling to take control of the ovoid ball. The primary purpose of the sport is aimed at achieving maximum scores. A goal is considered when either of the team moves forward with the ovoid ball into end line of opposite team or when the ball is kicked through the goalposts of the opponent. At the end of the game, the winner is the team with maximum points.

Today, American football is increasingly developing and changing, with a huge population of United States participating in the sport courtesy of the National Football League (NFL). Americans participate in American Football as either spectator supporting and cheering their various teams or as players playing for the variety of existing teams. The National Football League brings together 32 teams which compete for various awards such as Most Valuable Player Award, Defensive Player of the Year Award, and Coach of the Year Award and so on. As a result, many Americans have invested heavily in American Football training to adopt best practices to advance the sport further. Modern technology has been incorporated into various training programs (Grundstein et al. 2012).

Also, courses for coaching American football are being offered, such as Coaching Football Technical, Tactical Skills, and Coaching Principles. American football is a great sport and currently rooted in attracting not only local investors but also foreign investors as it offers a wide range of business opportunities (Armstrong, Johnson, Casa, Ganio, McDermott, Yamamoto, & Emmanuel, 2010). Besides sportswear business enterprise, coaching has been on the rise as many Americans continue to be recruited into various existing and newly founded teams.

Reason for Considering the Position of an American Football Training as a Business Concept

Notably, the business plan is being born out of the challenges that continue to affect American football. Some of the problems are based on the fatal head injuries that the players. Lack of adequate offensive and defensive skills also surfaces as an issue of concern following the many problems that the players encounter in the field. The game also does not attract large viewership when compared with other sporting activities, as such may not earn the required revenue by the government or by the national governing association (Armstrong, 2010).

My role as a football trainer is, therefore, based on revolutionizing how the game is played through the provision of skills never experienced before by the trainees. The business perspective pertains the provision of the training program at a fee that is pocket-friendly to facilitate the leasing of the training space and purchase of other equipment for training. Most importantly, the business concept should also be in line with the other business concepts and share in one goal (Cooper, Casa, Powell, Broglio, Resch, & Courson, 2016). The goal is based on ensuring the acquisition of profit while providing quality training programs to the trainees.

The Vision of the Business

As an American football trainer, my primary vision and mission will get based on providing excellent training services to the trainees within the sporting industry. The other issue will also get based on working with the national sporting federation to ensure that American football federation receives the required global recognition. The recognition will only get achieved if the players will be able to provide positive results in their games; as such, my skills and training will be considered ideal for the achievement of the objective.

Skills to Be Provided in the Training

My business idea of being an American football trainer would offer a wide range of skills to the American football players. To begin with, I would provide skills involved in passing the ball. The area requires much accuracy and how to engage muscle power in long passes efficiently. Secondly, skill of blocking your opponent would also be offered. A series of techniques needed to be employed to prevent one's opponent from slipping past another player would be shown as well. Thirdly, catching the ball skill would also be offered to football players (Brinckmann & Kim, 2015). The skills are aimed at equipping the receivers with abilities to catch ball and prevent opponents from intercepting the ball.

I would equally offer the skill of rushing downfield, which entails the ability to make adjustments, which are instant, quick, and lateral to avoid the opponents. The business would also avail of punts and kick skills. Kickers would be trained on how to achieve accuracy while positioning and kicking the ball to score points as well. I would also go the extra mile to provide essential additional super skills to attract more football teams. The super skills would involve instilling self-confidence among players, equipping football players with aerobic endurance, coordination, balancing, and speed. The skills aimed at increasing the strength and power of the players, as well as skills that enhance the tactical ability of football players would also be provided. The core emphasis during training sessions would be on game intelligence to adequately equip the football players with tactical knowledge and risk assessment to maximize goals and points. Lastly, the skill of mastery of American football rules is very crucial and would be included in my training sessions.

The Required Budget

To start up the business of being an American football trainer, the following expenses would be considered, namely: certifications, physical costs, equipment, utilities, advertising, and legal costs. For reputability and recognition of the business certification is essential as it complements the fact that the trainer possesses the required relevant expertise and skills that pertain to the business. The budget of $500 would be allocated towards certification. Physical cost of $1500 would be set aside for renting a physical space within the town for business operations.

The start-up equipment costs would be $5000 to cater to technical equipment like computers, desk and chairs, software, and small office supplies. Website costs for website domain and hosting a website set aside would be $400 to enhance advertisement of the business to reach many customers as possible. Legal obligations such as liability insurance would be allocated $1100 with cost of hiring an attorney included. Lastly, cost of hiring some employees would also be allocated with the start-up capital required for the business to start operating estimated to be $10000. The employees are primarily the assistant trainers who would make easy the training sessions.

Implementation Strategy

The implementation strategy I would employ as an American football trainer would entail efforts I would undertake to achieve the desired vision and mission of the business as well as the stakeholders. I would also institute ways through which my desired outcomes would be measured to ascertain whether the goals are achieved or not.

Moreover, implementing the business of being an American football trainer would require budgeting and resource allocations. The business to be implemented requires not only physical resources like equipment but also human resources like individuals with relevant expertise in football training. Certification, legalization, and operational costs would be set aside during resource allocation at the time of implementation (Hopp & Greene, 2018).

I would equally identify possible risks likely to be associated with the business of being an American football trainer. Identified risks likely to be encountered during the operation of the business are mainly body injuries, which can be minor or major. Upon evaluation of the identified risks, I would institute strategies for mitigating them. For instance, I would secure myself as well as employees with medical insurance cover to cater for injuries. I would further come up with a well elaborate communication plan that would assist in creating awareness concerning my business operations and how I can be located to help acquire potential customers. Lastly, I would adopt flexibility plan which allows room for changes or trends likely to be brought by business over time. The project would cater to either the challenges or benefits associated with the changes (Hopp & Greene, 2018).

Conclusion

In summary, business concepts and plans provide a framework for evaluation of success of any intended business. Through the well-thought construct encompassing major critical areas of specific attention, the business of being an American football trainer is likely to be successful. Innovation plays a central role in formulating a business concept that has a higher probability of outmaneuvering the existing market competition.

References

Armstrong, L. E., Johnson, E. C., Casa, D. J., Ganio, M. S., McDermott, B. P., Yamamoto, L. M., & Emmanuel, H. (2010). The American football uniform: uncompensable heat stress and hyperthermic exhaustion. Journal of athletic training, 45(2), 117-127. Retrieved from https://www.natajournals.org/doi/pdf/10.4085/1062-6050-45.2.117

Brinckmann, J., & Kim, S. M. (2015). Why we plan: The impact of nascent entrepreneurs' cognitive characteristics and human capital on business planning. Strategic Entrepreneurship Journal, 9(2), 153-166. Retrieved from https://www.effectuation.org/wp-content/uploads/2017/05/Brinckmann_et_al-2015-Strategic_Entrepreneurship_Journal-1.pdf

Chambers, I., & Humble, J. (2017). Plan for the planet: a business plan for a sustainable world. Routledge.

Cooper, E. R., Ferrara, M. S., Casa, D. J., Powell, J. W., Broglio, S. P., Resch, J. E., & Courson, R. W. (2016). Exertional heat illness in American football players: when is the risk greatest? Journal of athletic training, 51(8), 593-600. Retrieved from https://www.natajournals.org/doi/pdf/10.4085/1062-6050-51.8.08

Grundstein, A. J., Ramseyer, C., Zhao, F., Pesses, J. L., Akers, P., Qureshi, A., & Petro, M. (2012). A retrospective analysis of American football hyperthermia deaths in the United States. International journal of biometeorology,...