Bowling hall

Bowling Hall Management Technology is a privately owned corporation. Its founder is called Sir. John Godwits, among other four-part owners, some five investors and other three employees. The business is located 10 kilometers away from Chicago town within Tester shopping Centre. The physical address is P.O BOX 234-5000 Chicago. The official phone number of the company is 222220222, and lastly, the email address is bowling.com.org.It includes; an area of training, office, service department and showroom area.

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The executive summary

Concerning the strengths of this company, the underlying values and its key customers are the most needed. Therefore, according to Bowling Hall Management Technology, their main focus is to increase sale by more than $ 5 million in the next two years. Other than that, the company is also focused on ensuring that gross margin on sales also improves, working capital and cash management as well.

Fundamentally, the way in which the business is being operated can clear shows that the vision and focus of the company is a hundred per cent targeted. As a result, value has been added to their target market segments, high- end home, and the small business sectors in the local market.

More significantly, it has created some inroads for purposes of improving its sales, profitability and gross margin as well.

The objectives of the Bowling Hall Management Technology

The company is focused on ensuring that there is an increase in sales by more than $ 5 in two years to come. Secondly, the company is also focused on providing that, and the gross margin back up is brought up to above 15% and hence maintain that level. Additionally, the company is also devoted to ensuring that they sell up to a tune of $1 million of service, support and training by 2020. Along similar lines, the mission of the company is also based on the assumptions that the informational technology by the management remains legal advice, graphic arts and other knowledge bodies. According to the company people who are not computer hobbyists must look for quality vendors whose hardware's, software's, services and support as well are more reliable. Ideally, high quality vendors should be used by alongside other professional service suppliers as allies who are trustworthy.

Financial summary of the company

Bowling Hall company having been caught within the vice grip of margin squeezes, this affected the company and its branches around the world. However irrespective of that, according to the chart titled of past performance by the company it has shown some significant positive improvements in the sales. Furthermore, it has also recorded some declining gross margin and declining profits as well. Consequently, this affected computer resellers because of these trends.

Elevator pitch

The company is called Bowling Hall management Technology.

Product and service description as well

The company predominantly deals in selling personal computer technology for retail businesses including networks, peripherals, software, hardware, service support and training as well. Ultimately, the company is also committed to selling informational technology. Worth mentioning, they sell confidence and reliability as well. Advantageously, people who deal in their products are best assured of not suffering any technological disaster. Other, than that, their customers are being served as a trusted ally, they are more loyal to their customers and outside the vendor economics as well. Similarly, the company is also committed to ensuring that their customers are served without inadequacy to run their businesses smoothly, reliability maximum efficiency as well. The fact that, the information applications of the company are mission-critical, the company has been able to assure their client on their reliability wieners they need it.

Description of products and services

Concerning personal computers, the company has been able to serve three areas which include: the Super Home. Is the smallest and most affordable. Initially, the manufacturers had portioned it as the home computer. Frequently, it is being used to assist in the cheap workstation for installations under small businesses. Moving further, the company is also using Power User as their main up-scale line. More significantly, it is the most premier system for high-end up home, small businesses workstations as well. Along similar lines, the company also carries out a complete cycle of the needed items from the cables to forms and lastly to mousepads. Moving further, about service and support the company also offers a range of walk-in or depot related services, contracts maintenance and finally on -site guarantees.

Targeted market description

Bowling Hall predominantly focuses on local markets, home office and small businesses. Concerning market segmentation, the company has been dealing with a small-medium level of businesses whereby accurate classification can never be determined readily. The companies being targeted as well are also large enough to need high quality information technology management is offered. However, this has been too small to a different computer management staff like the department of MIS. The companies target market is between 7 - 10 employees, therefore this would mean that, at least 7-18 workstations needed in one area network .even though the company is aware of the target market, it has been challenging to find a classification that best fits into the available demographics. The end-up home office business, is a real business that generates enough money to the owner due to the quality of information technology management being offered. Therefore, this would mean that, the level of quality service and support being provided almost equal to the budget, concerns warrant as well.

Moving further, bowling hall being part of computer reselling business involves the following kinds of business. One, is computer dealers, about this, the company often focused on few brands of the hardware, i.e. offering only a minimum software and variable amount of support and service as well. Notably, this line usually deals with antique computer stores whereby it has been the nature of the company to state few reasons for buyers to shop with them. Their service and support not always favorable, no wonder their prices are ever higher than their larger stores. Other than that, there is also chain stores and computer superstores, major chains such as CompUSA, Future Shop and Best Buy covers more than 8000 square feet of space typically. Good enough decent walk-in service is also being offered. Along similar lines, it is also a warehouse-like, where people can move in and find products in boxes with little support and aggressive pricing. Additionally, concerning mail order, increasingly the market is being served by mail order business usually rendering aggressive pricing of a boxed product. Advantageous, this is generally good for customers who are purely price driven, to mean they buy and expects no service.

Description of the service and product satisfaction to the customers

The development of home offices in several places has gone up 20000 million home offices, and the number is continually growing at 10% per year. Home offices have proved to be the only offices for real businesses out of which people have been able to make their first living. They include professional services such as writers, graphic arts, some accountants and consultants as well. Occasionally, doctors, lawyers and dentist also make their first living there. Similarly, part-time offices with people who are employed to work during the day while at night they work at home. Concerning small business within our market, they include businesses with retail, professional, office or industrial location outside someone's house with employees less than 30.

Why the product is the best over other competitors

The company has adopted some buying patterns that make it useful as opposed to other companies. For instance, the small business buyers have been able to understand the support and service concept and thus able to pay for it whenever offering is clearly stated. Other than that, the company is tirelessly working hard to ensure that stiff competition is imposed against the idea of the business buying more computers as plug-in appliances which do rely on ongoing services like training and support. Additionally, according to focus group session indicates that in case the offerings of the business is adequately presented then the target home offices of the company would be based on the quality services. Furthermore, the existence of store 1 and two within the valley and store three is also being established as soon as possible; this would enable the business to sufficiently differentiate itself to avoid competition against those stores.

Similarly, the business has been able to enjoy significant economies of scale, national image, aggressive pricing and lastly high volume against its competitors. More significantly, the technology that has been adopted by the company has been able to support both Windows and Macintosh technology for CPUs .and lastly, the business is ensuring that cost is entirely held down. To achieve this, the company is operating with Hauser, which renders 30- day net terms and overnight shipping services. About future products and services, the business is committed to remaining on top of new technologies since this has been its strength. For instance, for networking purposes, the company need to provide necessary knowledge of cross-platform technologies. Similarly, there is the need in the understanding of the direct -connect internet and communication relations as well.

Description of the financial outlook

Product service

The core product is personal computer technology for small businesses which includes, hardware - networks, peripherals, software, support, training as well.

The informational technology being sold by the business is more reliable and confidence, other than that, the company also sell assurances to small businesses. Thus this would ensure that the small businesses do not suffer any informational disaster.

Our customers

Typical customers

The customers to the business are for small companies, whereby they are rendering installation training, service, support and knowledge as well.

The geographical location of this business is 10 kilometers away from Chicago Town at Telstar shopping Centre. Customers to the company usually are being served with hardware's, software's, pieces of training among several others

Marketing research

Following secondary research, the business shall apply both qualitative and quantitative surveys which include: online, in-person, use of mobiles, ethnographies and interviews as well.

Under primary research, the business uses questionnaire among other methods to carry out this research.

Analysis of competition

Competitor profile

This is an assessment of the strengths and weaknesses of the current potential competitors. The company is committed to ensure that they capitalists on other competitors weaknesses, for instance, failure to adopt new technologies in their current operation which is the key to success according to the Bowling Hall. Other than that, the company is enjoying large economies of scales as opposed to its competitors who are running small scale businesses thus lack enough capital to run the business and lastly the industry is currently expanding its branches worldwide for higher market opportunities which are lacking on the side of its competitors.

SWOT analysis

These are the strategies to be employed by the business to succeed in future. For instance, the company has designed a marketing strategy that will emphasize in both service and support. Secondly, the business is ensuring that, they build a relationship bus...