Australia vs Singapore: Consumer Behavior at the Princess Theatre - Essay Sample

What Are The Main Consumer Behavior Differences Between Australia And Singapore, As Demonstrated In This Case?

In Australia at the Princess Theatre, the number of purchases increased massively after the return of production od cats. Up to 2000 tickets were made available for purchase daily. Seats located closer to the stage sold out quickly, and the consumers were willing to pay more. The cat's management crew identified similar characteristics about the consumers at Melbourne theatre to conform with consumers from England. Australian consumers were obsessed with front seats that provided the opportunity for a clear view. Such seats were found in section B of the theatre, which was among the first to be sold old. Singaporeans, on the other hand, had not heard about theatre activities of the cat's genre until the first introduction in 1994. Researchers about cat production in Singapore only majored in the ticketing strategy and the marketing mix of Singapore production. To ensure better performance seating plan arrangement was changed from A, B, and C to silver bronze and gold. In Singapore, tickets were released based on the section as opposed to Australia, where tickets were released based on the performance. Consumers from different sections received different benefits due to the variance of the ticket prices.

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The Case Study Suggests That Actions By Consumers Might Reflect Differing Values Across Cultures Rather Than Differing Financial Conditions. Do You Agree With This? Why?

I agree with the perception that actions by consumers might reflect differing values across cultures and not the financial conditions. In Australia, for instance, regardless of the price of the seats, most people only showed interest in the quality of the seats offered. The strategy deployed in Singapore from the that in Australia though the direction the target remained the same. Because gold is more precious than silver and bronze, seats in the gold section were told sold first, knowing that people would be easily persuaded.

Identify And Explain The Key Psychological And Social Variables That Influence The Purchase Of Theatre Tickets. What Are Some Of The Different Variables Between Australian And Singaporean Consumers?

Ticket purchasing behavior is influenced by several cultural factors and psychological factors: the buyer culture, social class, and family roles and status. Psychologically, in both countries, Perception and belief systems are vital determinants of consumer behaviors. The different variables in Australia and Singapore include; state, perception, attitudes, and belief.

Consider The Three Levels Of Problem-Solving. What Level Of Problem-Solving Would Consumers Apply To The Decision-Making Process When Purchasing Concert Tickets? Why?

Regardless of the level chosen, the target remains to solve the problem. Because the consumers are only interested in viewing the best programs that are good enough and cost-effective. Level two of problem-solving can be applied in the case of purchasing tickets because it is cost-effective. This level of problem-solving is faster, and it allows people to think and function constantly about what is to follow. It allows people to make decisions effectively and quickly.